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shine the spotlight on energy-efficiency incentives

parago
parago

In a recent national consumer study, we explored awareness of and attitudes about energy-efficient products and incentives. The good news? Awareness of these products is very high. However, the more interesting insight is that 53% of shoppers are not aware of the associated rebates or incentives. For todays deal-seeking consumers, these money-saving offers could strongly affect their purchasing decisions and, in the long run, their energy consumption habits, too.

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S H I N E T H E S P O T L I G H T O N ENERGY-EFFICIENCY INCENTIVES A N D M O R E C O N S U M E R S W I L L P A R T I C I P A T E Todays deal-seeking consumers are looking for smarter ways to save. Energy-ecient products are a great option, thanks to rebates, incentives and long-term utility savings. In a recent national shopper study, we asked 2,870 Americans about their awareness of, participation in and reasons for choosing energy-ecient product and services. Our respondents represent standard US demographics and are in both regulated and competitive markets. PEOPLE ARE ENLIGHTENED ABOUT ENERGY-EFFICIENT PRODUCTS Today, most consumers are aware that energy-ecient products are available. In fact, 93% are familiar with LED and CFL lightbulbs, thanks to extensive news coverage and advertising about the recent phase-out of traditional incandescent bulbs in the US. Awareness of the ENERGY STAR速 Label is also high only 16% of consumers are not familiar with this 22-year-old, government-backed program. HOW FAMILIAR ARE YOU WITH THE FOLLOWING ENERGY-EFFICIENT PRODUCTS? 40% 11% 34% 18% 59% 7% 49% 48% 34% APPLIANCES, SUCH AS DISHWASHERS, WASHING MACHINES, REFRIGERATORS HEATING AND COOLING EQUIPMENT, SUCH AS AIR CONDITIONERS LIGHT BULBS, SUCH AS LEDS OR CFLS VERY FAMILIAR SOMEWHAT FAMILIAR NOT VERY OR NOT AT ALL FAMILIAR ARE YOU FAMILIAR WITH THE ENERGY STAR LABEL? YES, I HAVE PURCHASED ENERGY STAR ITEMS YES, BUT I HAVE NOT PURCHASED ENERGY STAR ITEMS NO, I AM NOT 67% 17% 16% AT ALL FAMILIAR A BRILLIANT COMBINATION: SAVE MONEY AND ENERGY When it comes to purchasing these products, consumers motivations are straightforward. Eighty percent want to save money on their utility bills, and 92% agree that energy-ecient appliances will achieve this goal. Seventy-one percent want to save energy. Purchasing the right product can certainly fufill both of these desires. WHY HAVE YOU OR WOULD YOU PURCHASE AN ENERGY-EFFICIENT PRODUCT? SELECT ALL THAT APPLY. I am interested in long-term savings on my energy bill Saving energy is important to me They are better for the environment They are quieter They work better Buying them boosts the economy They make my home more comfortable Using energy-ecient appliances in my home saves me money on my energy bill. Energy-ecient appliances are better for the environment. Buying energy-ecient appliances boosts the economy. Energy-ecient appliances make my home more comfortable. Energy-ecient appliances work better than non-energy-ecient appliances. 59% 47% 26% 24% 23% 33% 36% 32% 31% 30% IF YES, WHERE OR HOW DID YOU BECOME AWARE OF THESE REBATES OR INCENTIVES? SELECT ALL THAT APPLY. 80% 71% 49% 24% 24% 22% 20% INDICATE HOW YOU FEEL ABOUT THE FOLLOWING STATEMENTS. A BRIGHT IDEA: PUSH YOUR PROGRAMS Heres the real opportunity: Tell consumers about the rebates and incentives available when they buy energy-ecient products. And then tell them again. Although more than 4 out of 5 shoppers know about the available products, 53% of them are not aware of the additional savings that can accompany their purchases. And, since saving money and energy is important to these consumers, this opportunity to save even more is sure to be appealing. ARE YOU AWARE OF REBATES OR INCENTIVES FOR PURCHASING ENERGY-EFFICIENT PRODUCTS? 53% NO 47% YES 42% THE STORE WHERE I SHOP FOR APPLIANCES 38% TV, RADIO OR NEWSPAPER ADS 36% MAIL, EMAIL OR BILL MESSAGES FROM MY UTILITY 25% MY UTILITYS WEBSITE 17% NEWS STORIES 16% RETAILER WEBSITES 14% ONLINE ADVERTISEMENTS 12% FRIEND OR NEIGHBOR 9% CONTRACTOR OR INSTALLATION COMPANY OUR CONCLUSIONS? You can encourage todays deal-seeking consumers to purchase more energy-ecient products by making sure they know about all available incentives. Need help? Call parago, the energy incentive experts. 息 2014 Parago, Inc. All rights reserved. parago.com/services/energy 866.219.7533 sales@parago.com 7% 16% 37% 40% 42% 1% 1% 5% 5% 5% strongly agree somewhat agree neutral do not agree

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shine the spotlight on energy-efficiency incentives

  • 1. S H I N E T H E S P O T L I G H T O N ENERGY-EFFICIENCY INCENTIVES A N D M O R E C O N S U M E R S W I L L P A R T I C I P A T E Todays deal-seeking consumers are looking for smarter ways to save. Energy-ecient products are a great option, thanks to rebates, incentives and long-term utility savings. In a recent national shopper study, we asked 2,870 Americans about their awareness of, participation in and reasons for choosing energy-ecient product and services. Our respondents represent standard US demographics and are in both regulated and competitive markets. PEOPLE ARE ENLIGHTENED ABOUT ENERGY-EFFICIENT PRODUCTS Today, most consumers are aware that energy-ecient products are available. In fact, 93% are familiar with LED and CFL lightbulbs, thanks to extensive news coverage and advertising about the recent phase-out of traditional incandescent bulbs in the US. Awareness of the ENERGY STAR速 Label is also high only 16% of consumers are not familiar with this 22-year-old, government-backed program. HOW FAMILIAR ARE YOU WITH THE FOLLOWING ENERGY-EFFICIENT PRODUCTS? 40% 11% 34% 18% 59% 7% 49% 48% 34% APPLIANCES, SUCH AS DISHWASHERS, WASHING MACHINES, REFRIGERATORS HEATING AND COOLING EQUIPMENT, SUCH AS AIR CONDITIONERS LIGHT BULBS, SUCH AS LEDS OR CFLS VERY FAMILIAR SOMEWHAT FAMILIAR NOT VERY OR NOT AT ALL FAMILIAR ARE YOU FAMILIAR WITH THE ENERGY STAR LABEL? YES, I HAVE PURCHASED ENERGY STAR ITEMS YES, BUT I HAVE NOT PURCHASED ENERGY STAR ITEMS NO, I AM NOT 67% 17% 16% AT ALL FAMILIAR A BRILLIANT COMBINATION: SAVE MONEY AND ENERGY When it comes to purchasing these products, consumers motivations are straightforward. Eighty percent want to save money on their utility bills, and 92% agree that energy-ecient appliances will achieve this goal. Seventy-one percent want to save energy. Purchasing the right product can certainly fufill both of these desires. WHY HAVE YOU OR WOULD YOU PURCHASE AN ENERGY-EFFICIENT PRODUCT? SELECT ALL THAT APPLY. I am interested in long-term savings on my energy bill Saving energy is important to me They are better for the environment They are quieter They work better Buying them boosts the economy They make my home more comfortable Using energy-ecient appliances in my home saves me money on my energy bill. Energy-ecient appliances are better for the environment. Buying energy-ecient appliances boosts the economy. Energy-ecient appliances make my home more comfortable. Energy-ecient appliances work better than non-energy-ecient appliances. 59% 47% 26% 24% 23% 33% 36% 32% 31% 30% IF YES, WHERE OR HOW DID YOU BECOME AWARE OF THESE REBATES OR INCENTIVES? SELECT ALL THAT APPLY. 80% 71% 49% 24% 24% 22% 20% INDICATE HOW YOU FEEL ABOUT THE FOLLOWING STATEMENTS. A BRIGHT IDEA: PUSH YOUR PROGRAMS Heres the real opportunity: Tell consumers about the rebates and incentives available when they buy energy-ecient products. And then tell them again. Although more than 4 out of 5 shoppers know about the available products, 53% of them are not aware of the additional savings that can accompany their purchases. And, since saving money and energy is important to these consumers, this opportunity to save even more is sure to be appealing. ARE YOU AWARE OF REBATES OR INCENTIVES FOR PURCHASING ENERGY-EFFICIENT PRODUCTS? 53% NO 47% YES 42% THE STORE WHERE I SHOP FOR APPLIANCES 38% TV, RADIO OR NEWSPAPER ADS 36% MAIL, EMAIL OR BILL MESSAGES FROM MY UTILITY 25% MY UTILITYS WEBSITE 17% NEWS STORIES 16% RETAILER WEBSITES 14% ONLINE ADVERTISEMENTS 12% FRIEND OR NEIGHBOR 9% CONTRACTOR OR INSTALLATION COMPANY OUR CONCLUSIONS? You can encourage todays deal-seeking consumers to purchase more energy-ecient products by making sure they know about all available incentives. Need help? Call parago, the energy incentive experts. 息 2014 Parago, Inc. All rights reserved. parago.com/services/energy 866.219.7533 sales@parago.com 7% 16% 37% 40% 42% 1% 1% 5% 5% 5% strongly agree somewhat agree neutral do not agree