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Shirt Scan Webinar December 2010 V3

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Anvil launches Shirt Scan(tm), a new phone app, that allows customers to deliver custom multi-media content at the point of purchase or campaign though a QR code applied to any Anvil(r) product.

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ONCE UPON A TIME, THERE WAS A T-SHIRT WITH SOMETHING TO SAY... .
INTRODUCING ANVIL’S NEW PHONE APP Copyright 2010 Anvil Knitwear, Inc. Shirt Scan™ is a trademark of Anvil Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.
WHAT IS SHIRT SCAN™? Shirt Scan™is a new Apple iPhone® application which delivers multi-media content through a QR code applied to a shirt or other Anvil® product. The code can be applied directly on the shirt, label or hang tag. Each QR code delivers customized content specific to a brand, customer, retailer, or campaign. Consumers can unlock this content by using the Shirt Scan™ App on their iPhone.
SCANNING THE QR CODE Scan the QR Code on the shirt by clicking here QR Code on Hang Tag Copyright 2010 Anvil Knitwear, Inc. Shirt Scanâ„¢ is a trademark of Anvil Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.
WHAT’S a QR CODE? A QR code is a two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones. QR stands for Quick Response and was originally developed by a Toyota subsidiary to track parts in manufacturing. Shirt Scan™ delivers customized multi-media content through a QR code.
HOW DOES IT WORK? STEP 1: Download for free the Shirt Scan™ application from Apple’s iPhone App Store or shirtscan.com. SHIRTSCAN.COM STEP 2: Scan an Anvil shirt with a Shirt Scan™ QRCode and unlock the content behind that shirt other Anvil® product. STEP 3: Collect a virtual closet of shirts with Shirt Scan™.
SHIRT SCANâ„¢ CODE APPLICATIONS On a woven label On the shirt On a hang tag
SHIRT SCANâ„¢ IS EASY TO VIEW Name of Brand Brand Imagery Multi-media content Help & My Shirts information Copyright 2010 Anvil Knitwear, Inc. Shirt Scanâ„¢ is a trademark of Anvil Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.
SHIRT SCANâ„¢ DELIVERS MULTI- MEDIA CONTENT Copyright 2010 Anvil Knitwear, Inc. Shirt Scanâ„¢ is a trademark of Anvil Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.
SHIRT SCANâ„¢ ALSO OFFERS PRODUCT TRACEABILITY If Your purchase of Anvil Products is traceable and you have preserved carton integrity, we can add Tracking information similar to an abbreviated TrackMyTâ„¢ Copyright 2010 Anvil Knitwear, Inc. Shirt Scanâ„¢ is a trademark of Anvil Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.
BENEFITS OF SHIRT SCAN™ Enhances the way customers interact with their products and services – improves customer experience Offers users of Anvil t-shirts a digital marketing opportunity Fully customizable
SHIRT SCANâ„¢ FOR ALL AUDIENCES Apparel branding Advertising/marketing events Movie or Concerts College rallies Sports events Family reunions Product launches Employee events Fundraisers Tradeshows Political campaigns
APPS ON THE RISE According to Nielsen, nearly all adults in the U.S. now have cellphones, with one in four having smartphones. By the end of 2011, Nielsen predicts that the majority of mobile subscribers in the U.S. will have smartphones. As of June 2010, 59% of smartphone owners and nearly 9% of feature phone owners report having downloaded a mobile app in the last 30 days. (source:http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/09/NielsenMobileAppsWhitepaper.pdf) Gartner reports that mobile application downloads will exceed 4.5 billion this year, growing to 21.6 billion downloads by 2013.
iPHONE APPS APP STORE STATS FROM JUNE 2010: Number of apps downloaded per month = 500M The number iOS users = 100 Million Average number of apps downloaded by an iOS user = 5 per month Apple still has over two thirds of the market by download. http://www.apple.com/iphone/apps-for-iphone/ Copyright 2010 Anvil Knitwear, Inc. Shirt Scanâ„¢ is a trademark of Anvil Knitwear, Inc. Apple iPhone and apps appearing on this page are the registered trademarks of Apple Inc. and other parties.
HOW TO ORDER SHIRT SCAN™ Step 1: Customer buys any Anvil® product. Step 2: Customer contacts info@shirtscan.com and requests Shirt Scan™ service. (Certain conditions and minimums apply.) Step 3: Customer completes and signs Shirt Scan™ License Agreement and, if accepted by Anvil, pays applicable fee. Step 4: Anvil generates a QR Code and uploads Customer content to Shirt Scan™. Step 5: Customer prints QR Code on label, hang tag or incorporates into design.
QUESTIONS? WHAT’S THE COST? Shirt Scan™ costs 5 cents per shirt/unit or $2,500 minimum. Cost and printing of QR code labels, hang tags are at customer’s expense. DOES SHIRT SCAN™ WORK WITH SMART PHONES OTHER THAN APPLE’S iPHONE? Shirt Scan™ for iPhone is being released first. Other platforms will be released as they are developed.
DO YOU HAVE AN APP STRATEGY? IT’S NOT JUST A T-SHIRT, IT’S AN ANVIL®…POWERED BY SHIRT SCAN™ Copyright 2010 Anvil Knitwear, Inc. Shirt Scan™ is a trademark of Anvil Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.

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Shirt Scan Webinar December 2010 V3

  • 1. ONCE UPON A TIME, THERE WAS A T-SHIRT WITH SOMETHING TO SAY... .
  • 2. INTRODUCING ANVIL’S NEW PHONE APP Copyright 2010 Anvil Knitwear, Inc. Shirt Scanâ„¢ is a trademark of Anvil Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.
  • 3. WHAT IS SHIRT SCANâ„¢? Shirt Scanâ„¢is a new Apple iPhone® application which delivers multi-media content through a QR code applied to a shirt or other Anvil® product. The code can be applied directly on the shirt, label or hang tag. Each QR code delivers customized content specific to a brand, customer, retailer, or campaign. Consumers can unlock this content by using the Shirt Scanâ„¢ App on their iPhone.
  • 4. SCANNING THE QR CODE Scan the QR Code on the shirt by clicking here QR Code on Hang Tag Copyright 2010 Anvil Knitwear, Inc. Shirt Scanâ„¢ is a trademark of Anvil Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.
  • 5. WHAT’S a QR CODE? A QR code is a two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones. QR stands for Quick Response and was originally developed by a Toyota subsidiary to track parts in manufacturing. Shirt Scanâ„¢ delivers customized multi-media content through a QR code.
  • 6. HOW DOES IT WORK? STEP 1: Download for free the Shirt Scanâ„¢ application from Apple’s iPhone App Store or shirtscan.com. SHIRTSCAN.COM STEP 2: Scan an Anvil shirt with a Shirt Scanâ„¢ QRCode and unlock the content behind that shirt other Anvil® product. STEP 3: Collect a virtual closet of shirts with Shirt Scanâ„¢.
  • 7. SHIRT SCANâ„¢ CODE APPLICATIONS On a woven label On the shirt On a hang tag
  • 8. SHIRT SCANâ„¢ IS EASY TO VIEW Name of Brand Brand Imagery Multi-media content Help & My Shirts information Copyright 2010 Anvil Knitwear, Inc. Shirt Scanâ„¢ is a trademark of Anvil Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.
  • 9. SHIRT SCANâ„¢ DELIVERS MULTI- MEDIA CONTENT Copyright 2010 Anvil Knitwear, Inc. Shirt Scanâ„¢ is a trademark of Anvil Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.
  • 10. SHIRT SCANâ„¢ ALSO OFFERS PRODUCT TRACEABILITY If Your purchase of Anvil Products is traceable and you have preserved carton integrity, we can add Tracking information similar to an abbreviated TrackMyTâ„¢ Copyright 2010 Anvil Knitwear, Inc. Shirt Scanâ„¢ is a trademark of Anvil Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.
  • 11. BENEFITS OF SHIRT SCANâ„¢ Enhances the way customers interact with their products and services – improves customer experience Offers users of Anvil t-shirts a digital marketing opportunity Fully customizable
  • 12. SHIRT SCANâ„¢ FOR ALL AUDIENCES Apparel branding Advertising/marketing events Movie or Concerts College rallies Sports events Family reunions Product launches Employee events Fundraisers Tradeshows Political campaigns
  • 13. APPS ON THE RISE According to Nielsen, nearly all adults in the U.S. now have cellphones, with one in four having smartphones. By the end of 2011, Nielsen predicts that the majority of mobile subscribers in the U.S. will have smartphones. As of June 2010, 59% of smartphone owners and nearly 9% of feature phone owners report having downloaded a mobile app in the last 30 days. (source:http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/09/NielsenMobileAppsWhitepaper.pdf) Gartner reports that mobile application downloads will exceed 4.5 billion this year, growing to 21.6 billion downloads by 2013.
  • 14. iPHONE APPS APP STORE STATS FROM JUNE 2010: Number of apps downloaded per month = 500M The number iOS users = 100 Million Average number of apps downloaded by an iOS user = 5 per month Apple still has over two thirds of the market by download. http://www.apple.com/iphone/apps-for-iphone/ Copyright 2010 Anvil Knitwear, Inc. Shirt Scanâ„¢ is a trademark of Anvil Knitwear, Inc. Apple iPhone and apps appearing on this page are the registered trademarks of Apple Inc. and other parties.
  • 15. HOW TO ORDER SHIRT SCANâ„¢ Step 1: Customer buys any Anvil® product. Step 2: Customer contacts info@shirtscan.com and requests Shirt Scanâ„¢ service. (Certain conditions and minimums apply.) Step 3: Customer completes and signs Shirt Scanâ„¢ License Agreement and, if accepted by Anvil, pays applicable fee. Step 4: Anvil generates a QR Code and uploads Customer content to Shirt Scanâ„¢. Step 5: Customer prints QR Code on label, hang tag or incorporates into design.
  • 16. QUESTIONS? WHAT’S THE COST? Shirt Scanâ„¢ costs 5 cents per shirt/unit or $2,500 minimum. Cost and printing of QR code labels, hang tags are at customer’s expense. DOES SHIRT SCANâ„¢ WORK WITH SMART PHONES OTHER THAN APPLE’S iPHONE? Shirt Scanâ„¢ for iPhone is being released first. Other platforms will be released as they are developed.
  • 17. DO YOU HAVE AN APP STRATEGY? IT’S NOT JUST A T-SHIRT, IT’S AN ANVIL®…POWERED BY SHIRT SCANâ„¢ Copyright 2010 Anvil Knitwear, Inc. Shirt Scanâ„¢ is a trademark of Anvil Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.