shop Glamour 1.15.14
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The document proposes a new shopping experience within Glamour magazine called "SHOP GLAMOUR". It will allow readers to purchase fashion items featured in the magazine using an augmented reality app or on the magazine's website. Readers can add items to a universal shopping cart to purchase. Glamour will handle transactions, customer service, and fulfillment. The shopping platform will also include curated collections from Glamour editors and a rotating "shop-in-shop" with must-have styles chosen by Glamour's Style Ambassador.
shop Glamour 1.15.14
- 2. SHOP GLAMOUR A FIRST TO MARKET SHOPPING EXPERIENCE Starting with the March 2014 issue (on sale February 11) and throughout 2014, readers will be able to shop the pages of Glamour like never before. • Glamour has created SHOP GLAMOUR—a fully shoppable issue completely enabled by our exclusive augmented reality app and website. • The SHOP GLAMOUR app recognizes our pages, enables a pop up of items for sale, and allow readers to select and add to cart. • Not shopping via mobile? No problem. Readers can also shop our fully enabled website, connected with the app, at Glamour.com. • Whether it’s editorial curated items or items from our brand advertisers, consumers can snap them all up via our universal shopping cart. • Glamour acts as customer service, transaction site and warehouse, with complete security for the consumer. • The SHOP GLAMOUR website features curated items from our editors throughout the site.
- 3. SH OP search my bag EDITOR’S PICKS CATEGORY SHOP THE ISSUE MERCH EDITOR’S PICKS
- 4. A CURATED BOUTIQUE • Kicking off in Spring 2014 and refreshed seasonally (timing determined), Glamour can curate a custom shop-in-shop to live within SHOP GLAMOUR. • Each season the shop-in-shop can feature must-have styles hand picked by Glamour’s Style Ambassador, who will lend her styling authority to reflect the key trends of the season and reinforce the premium environment. • As readers scroll over curated looks, Glamour’s Style Ambassador picks and styling tips will appear. • Your brand can be aligned with our drop shipment warehouse where consumers can receive special messaging ffrom your brand or a Glamour Style Ambassador upon purchase. SHOP GLAMOUR