The document summarizes and analyzes the techniques used in Jessie J's music video for "Who's Laughing Now?". It notes that long shots, close ups, and use of deep space are incorporated alongside footage of movement and freedom to contrast with the school setting. Editing techniques like rule of thirds are used to keep Jessie J centered as the main figure. Fast pacing and quick cuts between locations help convey the singer's anger. Slow motion footage makes one scene where she is tormented more impactful. The document concludes by saying they hope to recreate some of these shots and techniques in their own version made with PowerPoint.
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Shot by shot music vid
1. Shot by shot
Jessie J’s Music Video-
‘Who’s Laughing Now?’
Created by Molly Bingham
2. We had noticed, whilst watching the music video, that there were mostly long
shots used within the clip. Incorporated alongside the long shot footage, there
were numerous close ups, use of deep space to denote movement and
freedom, which I thought contrasted with the background context and
narrative. Meaning, the location was a school, which to many, young and old,
is known as trapping children within their boredom. Also, the fact that Jessie
J’s life within school is busy, confined and all together miserable, because of
the constant torment. Along with these techniques above, within editing, I
believed there to be the use rule of thirds, ensuring that at all times the singer,
Jessie, was in the centre highlighting she is the most important figure, despite
her role as a school child.
We also noticed, the movement was never restricted, and we found that the
camera never had a stationary minute. The continuous camera work and
almost fast-paced editing, made the narrative much clearer because, as the
audience, we really feel her anger through the speed of the music and quick
changes between location.
Another technique which was often used within the music video, was the slow
motion footage, This made that specific scene much more effective and made
it look as though the young girl’s life revolves around the torment from other
students. We hope to implement these shots and more within our recreation
and as individuals, we will utilise these editing techniques too.
48. What happens next?
If we feel able to continue onto the next section
of the music video, where the young Jessie J
‘trashes’ her school’s stage, we intend to use the
Theatre, which is available to us. A full shot by
shot creation, using PowerPoint will then be
completed, placed on ºÝºÝߣshare and put onto my
blog.