The music video being analyzed is Lady Gaga's "Poker Face". In the first minute there are 41 shots showing various locations and costumes worn by Lady Gaga. The main shots are medium and close-up shots of Lady Gaga performing, showing her different costumes. Various editing techniques are used, including multiple quick shots of Lady Gaga to appear jerky and distorted, as well as a mirror effect. The video can be analyzed through key media concepts as it is a pop genre video with a clear narrative told by Lady Gaga to its target audience of males and females aged 15-30, utilizing revealing costumes, seductive actions, and close-up shots of Lady Gaga.