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ed marsh
stc rocky mountain
march 12, 2020
 25-year technical writer
 currently associate @ goldman sachs
 new stc associate fellow
 content creator
 content content podcast  edmarsh.com/podcast
 lavacon podcast - lavacon.org
 co-host  forthcoming stc podcast
 contentcontent.info
 @edmarsh on twitter
why should you listen to me?
self-promotion (it worked)
i enjoy talking
too lazy to write after work
college radio experience
we no longer live in a text-only world!
Should you care about podcasting?  - STC Rocky Mountain chapter 2020
 generate new topics/content
 promote your teams skills
Should you care about podcasting?  - STC Rocky Mountain chapter 2020
longer than you expect
choose your trade-offs
Should you care about podcasting?  - STC Rocky Mountain chapter 2020
microphone(s)
some sort of (hardware or software) recording device
post-processing/editing
a place to host it
metrics
Let them know any requirements, links, recording
notes (i.e. keep phones and computers quiet)
the best interview wont be listened to if poor quality
weakens your brand
not a nice-to-have
adds value
gives reason for folks to visit your site
takes time to put together
Should you care about podcasting?  - STC Rocky Mountain chapter 2020
usually around $1 per minute
Should you care about podcasting?  - STC Rocky Mountain chapter 2020
 edmarsh.com
 @edmarsh
 edmarsh.com/podcast
 contentcontent.info
 http://www.linkedin.com/in/edmarsh/
 http://www.slideshare.net/theedmarsh/
yes, please.
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