Shout 2015
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Shout recently landed a multi-year deal with Real Madrid, the worlds premiere sports brand. Real Madrid has over 500 million global fans with direct social media connections into 110 million of those fans. Real Madrids social following has been increasing for the last year at over 2 million additional followers coming on line per month. Shout has marketing rights to post to these 110 million followers 2 times per month for 3 years. Shout has built a version of its app that is directly playable from a Facebook or Twitter post. Shout has users in 182 countries around the world, Shout players in over 100 countries have won prizes. See http://www.youtube.com/watch?v=s5Vbl0tMBbI
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Shout 2015
- 2. MARKET PROBLEM . . . BUT AUDIENCES ARE HERE YOUR BRAND IS SPENDING BIG MONEY HERE . . .
- 3. SHOUT LIVES AT THE INTERSECTION OF
- 4. Back-end: Highly scalable architecture Centralized app platform for all live or real-time content (Sports, entertainment, or any one partner with content) SHOUTcaster Console web app platform (Differentiator) SHOUT Brand Ownership of SHOUT and Vote registered trademarks Real Madrid Partnership: Full team app integration and a multi-year marketing contract with the biggest sport club in the world MINT Tracking: Proprietary network user tracking and payout system for monetizing Celebrities social fame Global User Base: Users in 182 countries around the world; Prize winners in 95 countries SHOUT COMPETITIVE ADVANTAGES
- 5. FAN ENGAGEMENT LANDSCAPE Spot Impression Fan Socialization Fan Competition Voting Platform Fan Rewards Brand Magnet C C C C C C C C C C C
- 6. SHOUT TEAM Darl McBride, CEO and President SCO, Novell, SBI, Me Inc, TI Kerry McGonigal Chief Sales Officer Hyperion Partners, Sprint Nextel, Las Vegas Bowl Committee, University of Cal Bruce Grant, VP Engineering and CTO Novell, Move Networks, Me Inc, BYU Matt Nagel, VP Marketing The Smart Group (AU), Control4
- 7. Average time a player is engaged with a SHOUT event Minimum number of Ad question campaigns a user sees each event Average number of times a user re-enters the SHOUT app for an event Percentage of questions a user answers for an event 83% 3 hours 14minutes 15 12times views *Source: SHOUT and Flurry App Analytics SHOUT IS A LEADER IN MOBILE FAN ENGAGEMENT
- 8. SHOUT HAS PLAYERS IN 182 COUNTRIES . . . . . . Players from 95 countries have won prizes from SHOUT
- 9. TARGET: THE SOCIAL SPORTS FAN SPORT FAN CHARACTERISTICS Secondary screens (mobile devices) are also primary screens Almost always watch sports in real-time 83% said they checked their social media while watching live sports games Feel closer to the action via social media by sharing their fan experiences, interacting with athletes and smack talking with friends Huge appetite for data, analysis and commentary, more than can be met by traditional outlets
- 11. FORBES REAL MADRID PREMIUM BRAND RANKING
- 12. THE CHALLENGE WHERE REAL MADRIDS GLOBAL FANS WILL COMPETE 1-ON-1
- 13. AND EXPANDS TO . . . 30M+ Twitter Followers Millions+ of Web Views Millions+ of TV Viewers 85k+ Stadium attendance per match + Tours 80M+ Facebook followers
- 14. Mobile Sponsorship powered by SHOUT Real Madrid has partnered with SHOUT to activate sponsors brands with its global fans through 2017 Real Madrid App Questions will tie brands directly to Real Madrid live matches, breaking news and other action during the season Mobile Game provides targeted impressions that lead to brand activation Engages Real Madrid fans through competition, prizes, voting and social SHOUT Outs SHOUT Outs link to social followers on Twitter and Facebook
- 15. SHOUTs 3 Living Rooms SHOUTCaster (1 person) Social Hubs Living Room (Home Games) Living Rooms (Away Games) Stadium (18,000-100,000) Multiplies in.. Originates in a.. Starts with a 2 1 Spreads to.. 3
- 16. SHOUT BRANDGAGEMENT COMPONENTS Traditional Media Exposure Promotions, Contests and Giveaways Social Media Interactions
- 17. 1) Brand tied to interactive Questions - 1:1 Marketing via Push Notifications 2) Fans Compete for FREE Sponsor giveaways, offers & discounts - Gamified Prizes 3) Fans SHOUT Out to Brands around prizes, questions & matches - Increased Social Buzz 4) Interactions with hot Real Madrid content both Live & trending action (URL Links/Videos/Offers/Contests) - Sticky Brand Placements 5) Fan Analytics from the living room to the pitch - Target and Grow Consumers SHOUT Marketing Ingredients for Activation
- 18. Real Madrid The Challenge Title Sponsorship The Challenge Official Sponsor Point Timer Branding for the duration of the term (30) Leaderboard Branded Events (2) Branded Social Media Posts (per month) (5) Brand specific questions (per month) ex. What is your favorite Tag Heuer watch shown in the game tonight? (3) Question Campaigns per Match Event (1) Sponsor VIP Box persistent across the Season (10) 1-on-1 Level Sponsorship Prize Packages App Logo Title Branding persistent across the Season Real Madrid TV Plugins and Giveaways(TBD) Daily Promo Ads on realmadrid.com A Press Release across the Season (4) Stadium Giveaways inside Santiago Bernabeu stadium Premium Analytics Package
- 19. THE CHALLENGE WHERE REAL MADRIDS GLOBAL FANS WILL COMPETE 1-ON-1
- 20. ULTIMATE SHOUT REAL MADRID PLAYERS WILL BE REWARDED WITH PRIZES
- 21. The Real Madrid Virtual Stadium for The Challenge powered by SHOUT will be able to seat Real Madrids 100+ MILLION social media fans WORLDWIDE! THE BIG HOUSE SET A US SOCCER RECORD ATTENDANCE WITH 109,318
- 22. GAMIFIED CONTENT BRAND ACTIVATION
- 23. In-Stadium Prizes for Fans
- 24. Real Madrid Virtual Stadium Landing Page Revise current XSFN landing page: http://www.realmadridapp.com/index_en.html
- 25. VIRTUAL STADIUM SPONSORSHIP FOR SOCIAL FOLLOWERS WORLDWIDE The new 2nd screen fan experience has a Season Sponsor for the Virtual Stadium Virtual Stadium Sponsor receives sticky branding and activation around 1 v 1 Play mode The Sponsor brand becomes gamified leading to loyal brand behaviors
- 26. Current Facebook Post The Challenge Question Link integrated into FB Post Fan Incentives Prizes Player Points 1-on-1 Play FACEBOOK PLAY MODE Demo Facebook Question here: http://bit.ly/14fbJ46
- 27. Current Twitter Posting Fan Incentives Prizes Player Points 1-on-1 Play Demo Twitter Question here: http://bit.ly/1v4Jjpw The Challenge Question Link integrated Into Twitter Post TWITTER PLAY MODE
- 28. WE CAN CUSTOMIZE & SHOUT ANY LIVE OR TRENDING CONTENT. EXAMPLES . . . CONNECTING FANS WITH YOUR BRAND
- 29. Organization Facebook Twitter Total Real Madrid* 80M 30M 110M FCB 80M 25M 105M UEFA 40M 2M 42M SHOUT Football Social Media Reach * SHOUT has 2 posts per week for the next 3 years to RM fans
- 30. NEXT STEPS . . . SELECT YOUR SHOUT FAN EXPERIENCES SHOUT CUSTOM (SHOUT app team customization) SHOUT SOCIAL (Play mode on Facebook & twitter) SHOUT INSIDE (SHOUT integration inside your team app, ie. Real Madrid app) *Refer to SHOUT Gamified Marketing RateCard for Pricing for each app Experience.
- 31. SHOUT The Fan Champions League