際際滷

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Class Presentation 3
What We did?
 Recap Elevator Pitch
 Canvas Update
 Refining the 10 Key Hypothesis to tested
 Why each is important
 Updates: Blogs & Other Social Media
Elevator Pitch 2.0
MUFFCAKE FACTORY wants to promote
healthier agriculture. By supporting
organic produce and fulfilling our
Customers Craving for Organic goods.
What we make is Delicious Organic
Cupcakes & Muffins and Deliver to our
Customers.
Canvas Update
際際滷show:
https://canvanizer.c
om/slideshow/_CgY
DaktYus#/10
Link:
https://canvanizer.c
om/canvas/lejc96k
H5Uo
Hypothesis Testing
MUFFCAKE FACTORY
10 Key Tests to Run, in order of
importance.
Hypothesis: 1st version:
H1: Value proposition: Will isolated areas/times be
ideal place/time to sell?
H2: Key activities: It is profitable to use a truck?
H3: Revenue: What margin do we need to do? What
are customer willingness to pay?
Hypothesis: 1st version:
H4: Partners: Would hotels/business be willing to have subscriptions?  (on going
clients)
H5: Key resources: Which suppliers would be able to work with us? What price?
H6: Customers/market segment: If we target only business, what would be our
projected market? Large enough?
H7: Cost: To rent a truck or to buy it?
Hypothesis: 1st version:
H8: Key Activities? If outsourced drivers, is margin
enough to cover costs?
H9: Value Proposition: Like Organic or Healthy?
H10: Partners: Nespresso? Natural Drinks?
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