Social Media Case Study - CNBC Awaaz - Social Media 18
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Social Media Case Study - CNBC Awaaz - Social Media 18
- 1. Social Media Case Study
- 2. CNBC Awaaz is No 1 Hindi Business News Channel in India. CNBC Awaaz is a Hindi Business News Channel targeting audience which likes to consume news content in their own preferred language Hindi. THE BRAND | CNBC Awaaz
- 3. CNBC Awaaz was launching their new campaign Waqt Se Pahele, Aur Kismat Se Zyada and they wanted to use Social Media to create awareness and buzz around the campaign. Other Objectives also included making campaign viral & engaging their audience on popular Social Media platforms, such as Twitter, Facebook & Youtube. Campaign Objective
- 4. While thinking through the strategy for Social Media it was clear that audience loves to interact with CNBC Awaaz and like their content as well. Its audience who has made CNBC Awaaz No.1 for last 7 years. Brand insights
- 5. So what was the challenge ? 2.Facebook is an English platform, CNBC Awaaz Audience is more comfortable with Hindi. 3.Entire content posting was done in ENGLISH. 4.Content was great but wasnt engaging enough for audience to interact & participate. The challenge
- 6. We used challenge as an opportunity and decided to do entire engagement & content in Hindi, as this is what makes bond between people and CNBC Awaaz so thick & strong. Our strategy
- 7. Results | Audience growth
- 8. Results | active base
- 10. Fanbase grew from 8484 to 24056 just in 60 days period. Engagement ratio grew from 0.75% to 42.5% 12671 Likes on what we posted. 7616 Comments received. Results | summary
- 11. Thank you !!! Deepak Dubey Co-Founder deepak@socialmedia18.com +91 9833 986 995