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Case study for Helsinki Festival

Ville Kaisla
Ville Kaisla

Taiste presented their case study for Helsinki Festival: For the Night of the Arts 2014 they designed a mobile app which encouraged the visitors to participate the event by creating a live art map of the event. The application visualised the people's movements and activity on a live map. In addition they set up a special MapLab to the area with the idea of engaging the people to contribute content on the map and to thousands of phones and urban screens around the city.

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T U O M A S J A L A M O Communications Designer @TuomasJalamo NIGHT OF THE ARTS 2014 V I L L E K A I S L A Creative Director @vkaisla M I K K O H A R J U Technology Director @maharj Creating a communal & living mobile art piece
AB OU T U S We design and implement outstanding mobile services Strategy, apps and mobile-first web solutions Founded in 2009 9 employees Offices in Turku and Helsinki
N I G H T O F T H E A R T S Part of Helsinki Festival Held annually in October Consists of both big and small art performances and events A communal event: this year, everyone was able to participate with their own contribution to the programme
Story so far: We had created an award-winning mobile site for Helsinki Festival a few years back. This year, they wanted to create a Night of the Arts event app that would complement the spirit of the event in an unusual way.
CO MMU NITY- BASED SURPRIS IN G AN EXPERIENCE The fact that this years night was more community-based than before had to be present in the mobile application as well. Moreover, the app needed to be surprising and feel like an experience in itself.
We came up with a living art map that would be based on the movement of the users visiting the event. ! By using the app, the users would be part of a communal art piece. OU R ID EA
There were going to be over 300 individual events during the evening. How would an individual user be able to 鍖nd the ones that interested him the most? UI C HALLENGE
The solution was to o鍖er not only a traditional map view and lists, but also tools for 鍖ltering the events with event hashtags, timelines and an adjustable time frame.
We also had our own event at the festival: the MapLab, where we would be drawing and updating the map throughout the night, and the visitors would be able to see the creation of the map in action.
User Map Lab Visitors Public screens Map Lab Screens iPad Server TECHNICAL FLOW
Many visitors were eager to talk with us about the app during the evening. This image shows us in action, wearing (appropriately enough) lab coats.
The living art map was shown on many of the digital screens in Helsinki, including trams, metros and The Wall right in front of the Kamppi shopping centre.
We created a data visualization editor with Processing from scratch to tweak the visuals in real-time. We also let the visitors try the editor and tried to ful鍖ll their artistic data visions.
Some examples
S O H O W D I D I T W O R K O U T ? Over 8 000 downloads, 75% during the actual night Noted by the media (Helsingin Sanomat, MTV3, Metro, HBL) A successful marketing stretch for both Helsinki Festival and Taiste The content strategy was to be creative but in a way that was in tune with the event itself succeeding in this was the biggest triumph of the project
Watch the video
T U O M A S J A L A M O Communications Designer @TuomasJalamo CHEERS ! V I L L E K A I S L A Creative Director @vkaisla Photos: Anni Porrasm辰ki M I K K O H A R J U Technology Director @maharj

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Case study for Helsinki Festival

  • 1. T U O M A S J A L A M O Communications Designer @TuomasJalamo NIGHT OF THE ARTS 2014 V I L L E K A I S L A Creative Director @vkaisla M I K K O H A R J U Technology Director @maharj Creating a communal & living mobile art piece
  • 2. AB OU T U S We design and implement outstanding mobile services Strategy, apps and mobile-first web solutions Founded in 2009 9 employees Offices in Turku and Helsinki
  • 3. N I G H T O F T H E A R T S Part of Helsinki Festival Held annually in October Consists of both big and small art performances and events A communal event: this year, everyone was able to participate with their own contribution to the programme
  • 4. Story so far: We had created an award-winning mobile site for Helsinki Festival a few years back. This year, they wanted to create a Night of the Arts event app that would complement the spirit of the event in an unusual way.
  • 5. CO MMU NITY- BASED SURPRIS IN G AN EXPERIENCE The fact that this years night was more community-based than before had to be present in the mobile application as well. Moreover, the app needed to be surprising and feel like an experience in itself.
  • 6. We came up with a living art map that would be based on the movement of the users visiting the event. ! By using the app, the users would be part of a communal art piece. OU R ID EA
  • 7. There were going to be over 300 individual events during the evening. How would an individual user be able to 鍖nd the ones that interested him the most? UI C HALLENGE
  • 8. The solution was to o鍖er not only a traditional map view and lists, but also tools for 鍖ltering the events with event hashtags, timelines and an adjustable time frame.
  • 9. We also had our own event at the festival: the MapLab, where we would be drawing and updating the map throughout the night, and the visitors would be able to see the creation of the map in action.
  • 10. User Map Lab Visitors Public screens Map Lab Screens iPad Server TECHNICAL FLOW
  • 11. Many visitors were eager to talk with us about the app during the evening. This image shows us in action, wearing (appropriately enough) lab coats.
  • 12. The living art map was shown on many of the digital screens in Helsinki, including trams, metros and The Wall right in front of the Kamppi shopping centre.
  • 13. We created a data visualization editor with Processing from scratch to tweak the visuals in real-time. We also let the visitors try the editor and tried to ful鍖ll their artistic data visions.
  • 15. S O H O W D I D I T W O R K O U T ? Over 8 000 downloads, 75% during the actual night Noted by the media (Helsingin Sanomat, MTV3, Metro, HBL) A successful marketing stretch for both Helsinki Festival and Taiste The content strategy was to be creative but in a way that was in tune with the event itself succeeding in this was the biggest triumph of the project
  • 17. T U O M A S J A L A M O Communications Designer @TuomasJalamo CHEERS ! V I L L E K A I S L A Creative Director @vkaisla Photos: Anni Porrasm辰ki M I K K O H A R J U Technology Director @maharj