Showrooming
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The document discusses the concept of showrooming as both a threat and an opportunity for retailers. It highlights that shoppers prefer immediate access, are likely to purchase more in-store, and appreciate personal interactions and knowledge. Recommendations for retailers include enhancing the tactile experience, offering exclusive products, and integrating online and offline retail strategies.
Showrooming
- 1. Showrooming Threat and opportunity Steve Baty @docbaty Meld Studios
- 2. steve baty
- 3. steve baty
- 4. shoppers 1. Want immediate access 2. Will buy more once in store 3. Are comforted by the personal interaction 4. Like the feeling of control that comes with knowledge
- 5. steve baty
- 6. in store i) Support the tactile experience people seek ii) Offer exclusive products iii) Integrate online & offline retail
- 7. steve baty
- 8. steve baty
- 9. steve baty
- 10. thank you Steve Baty @docbaty steve@meldstudios.com.au www.meldstudios.com.au @wearemeld