SH-WAW Owen Google Analytics

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本文分享了 Google Analytics 的应用技巧，包括测试配置文件的建立、目标设置的简化方法以及利用虚拟链接进行流量跟踪的技巧。通过不同的匹配方式和过滤器，可以更有效地分析和管理流量数据。文中还提及了使用工具网址构建器来优化营销活动的策略。

Google Analytics 应用技巧分享 —— 林和平（ Owen Lin)

大胆测试小心求证 —— 建立一个与主站数据基本一致的测试配置文件建立一个已有域名的测试用网站配置文件，测试 GA 的各种应用，得到可靠数据后再移植到正式配置文件 sem.joyit.net

目标设置 —— 德鲁克说过：“如果不能衡量，就无法管理” 完全匹配标题匹配正则表达式匹配 sem.joyit.net

目标简化 —— 条条大路通罗马第三方（站外）目标设置，如第三方咨询软件或者博客订阅按钮利用站内跳转页面生成虚拟链接 onClick="javascript: pageTracker._trackPageview('/goal/goal1'); 站内跳转页面 + 虚拟链接混合应用，实现对总目标的跟踪及目标细分分析带有多参数目标 URL ，直接使用 pageTracker._trackPageview(‘/goal/goal1’); 简化目标页 url 搜索替换过滤器 sem.joyit.net

工具网址构建器 —— 小工具有大智慧 http://bit.ly/XUPfD 付费搜索引擎流量（如百度） bit.ly/4vxaYo 第三方网站广告位邮件营销客户端流量 sem.joyit.net

工具网址构建器 —— 小工具有大智慧付费搜索引擎流量（如百度） bit.ly/4vxaYo sem.joyit.net

工具网址构建器 —— 小工具有大智慧第三方网站广告位门户垂直站点网址导航站 …… sem.joyit.net

使用虚拟链接跟踪产物改进 —— 窥一斑而见全豹 onClick="javascript: pageTracker._trackPageview('/btn/talk'); ” 使用虚拟链接跟踪全站性的按钮或者漂浮广告上的链接点击情况使用排除过滤器过滤虚拟链接产生的浏览量使用包含过滤器统计虚拟链接流量 sem.joyit.net

谢谢大家 ! 林和平（ Owen Lin) [email_address] sem.joyit.net

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SH-WAW Owen Google Analytics

1. Google Analytics 应用技巧分享 —— 林和平（ Owen Lin)

2. 大胆测试小心求证 —— 建立一个与主站数据基本一致的测试配置文件建立一个已有域名的测试用网站配置文件，测试 GA 的各种应用，得到可靠数据后再移植到正式配置文件 sem.joyit.net

3. 目标设置 —— 德鲁克说过：“如果不能衡量，就无法管理” 完全匹配标题匹配正则表达式匹配 sem.joyit.net

4. 目标简化 —— 条条大路通罗马第三方（站外）目标设置，如第三方咨询软件或者博客订阅按钮利用站内跳转页面生成虚拟链接 onClick="javascript: pageTracker._trackPageview('/goal/goal1'); 站内跳转页面 + 虚拟链接混合应用，实现对总目标的跟踪及目标细分分析带有多参数目标 URL ，直接使用 pageTracker._trackPageview(‘/goal/goal1’); 简化目标页 url 搜索替换过滤器 sem.joyit.net

5. 工具网址构建器 —— 小工具有大智慧 http://bit.ly/XUPfD 付费搜索引擎流量（如百度） bit.ly/4vxaYo 第三方网站广告位邮件营销客户端流量 sem.joyit.net

6. 工具网址构建器 —— 小工具有大智慧付费搜索引擎流量（如百度） bit.ly/4vxaYo sem.joyit.net

7. 工具网址构建器 —— 小工具有大智慧第三方网站广告位门户垂直站点网址导航站 …… sem.joyit.net

8. 工具网址构建器 —— 小工具有大智慧邮件营销 sem.joyit.net

9. 工具网址构建器 —— 小工具有大智慧客户端流量 sem.joyit.net

10. 使用虚拟链接跟踪产物改进 —— 窥一斑而见全豹 onClick="javascript: pageTracker._trackPageview('/btn/talk'); ” 使用虚拟链接跟踪全站性的按钮或者漂浮广告上的链接点击情况使用排除过滤器过滤虚拟链接产生的浏览量使用包含过滤器统计虚拟链接流量 sem.joyit.net

11. 谢谢大家 ! 林和平（ Owen Lin) [email_address] sem.joyit.net

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