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Information Architecture class10 03 20

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Marti Gukeisen
Marti Gukeisen

The document discusses the concept of consistency in information architecture from multiple perspectives. It provides definitions and examples of internal consistency within a single system, external consistency across multiple connected systems, and pervasive internal consistency across channels. The key aspects that create consistency are repeated elements in language, organization, visual design, and voice. Consistency helps create familiarity and orientation by activating existing mental models.

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3/20/2013 Consistency SI 658 Information Architecture Marti Gukeisen
Consistency 3/20/2013 you know, keeping things the same. predictable. good for orientation, way-finding. Bad for EXCITEMENT. 2 SI658 Information Architecture
Consistency what the book says: con?sist?en?cy /k?n?sist?ns¨¥/ 3/20/2013 ? the capability of a pervasive information architecture model to suit the purposes, the contexts and the people it is design for (internal consistency); and to maintain the same logic along the different media environments and times in which it acts (external consistency) pg 90 ? internal consistency: related to the single artifact, collection or organization system ? external consistency: related to multiple connected artifacts or to a system linked together pg 105 3 SI658 Information Architecture
Consistency what google says: con?sist?en?cy /k?n?sist?ns¨¥/ 3/20/2013 ? conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness 4 SI658 Information Architecture
Consistency what I say (aka gospel truth): con?sist?en?cy /k?n?sist?ns¨¥/ I win! because I get to pick the winner and I pick me ? doing something the same way so it is recognizably the same or similar 3/20/2013 ? Consistency in Information Architecture: using repeated elements to create a recognizable and familiar environment, through language, color, organization, and arrangement / location. 5 SI658 Information Architecture
Consistency Types of Consistency take note, the book is inconsistent here* ? Internal Consistency 3/20/2013 using repeated elements to create a recognizable and familiar environment WITHIN a given framework (such as a website or a brand) ? Pervasive Internal Consistency using repeated elements to create a recognizable and familiar environment across multiple channels between a brand and the people that interact with them ? External Consistency aligning elements of a framework (brand) with the relative context: outside understanding, meaning, conventions, and societal cues 6 *Did everyone note the irony? Good. SI658 Information Architecture
Consistency look back, go back, way back¡­ Place-making in the many-channeled world Internal Place-making in-channel place making ? a sense of place within a single channel ? makes use of advantages, subject to limitations ? more specific, articulate External Place-making cross-channel place-making ? creating a sense of place that spans channels ? spatial familiarity, comfort, continuity ? vast reach, more profound 3/20/2013 7 SI658 Information Architecture
Consistency what does consistency DO? Consistency demonstrates RELATEDNESS. 3/20/2013 8 SI658 Information Architecture
Consistency 3/20/2013 how does consistency WORK? consistency takes advantage of the mental models people use to understand their world. using repeated visual and other cues, a successful brand can very quickly create and call up associations in that person¡¯s mental mapping in this way, a brand can: ? accomplish brand recognition ? associate emotions (can be good or bad) ? facilitate quick interpretation / understanding by activating the relevant mental model and presenting familiar elements 9 SI658 Information Architecture
Consistency How do you make it? Consistency can be comprised of many aspects, some typical to web include: ? labeling ¨C using the same words ? categorization ¨C using the same groupings ? design elements ¨C things like logo, colors, visual tone, fonts, white space, image choice, curves, dots, lines, squares, etc. ? voice ¨C tone of copy, level of complexity, how authoritative versus conversational. 3/20/2013 10 SI658 Information Architecture
Consistency with regards to pervasive IA not exclusively, but particularly¡­ 3/20/2013 ? Consistency of DESIGN elements & VOICE helps to establish personality and place. ? Consistency of LABELING and ORGANIZATION helps with orientation and way-finding. 11 SI658 Information Architecture
Consistency 3/20/2013 Example of BAD external consistency (stolen from Dan Klyn) 12 SI658 Information Architecture
Consistency sorry Maidenform, the cultural context and pre-conceived perceptions dictate that¡­ Pants ¡Ù 3/20/2013 13 SI658 Information Architecture
Consistency 3/20/2013 Example of BAD internal consistency 14 SI658 Information Architecture
3/20/2013 and now, some good points from this chapter which is only tangentially related to consistency and is really about¡­ CATEGORIZATITION, TAXONOMY, and ORGANIZATION ¡­but that¡¯s not so bad because those are really important and as IAs we totally dig that stuff. So here¡¯s a bit of review¡­ 15 SI658 Information Architecture
Consistency remember the platypus 3/20/2013 ? Information has to be used: ergo, classification systems need to be adaptable and remain useful. 16 SI658 Information Architecture
Consistency lets play Fruit or Vegetable? ? folk classification ¨C common understanding ? scientific classification ¨C precise, accurate, technical definition 3/20/2013 IA tends to focus here 17 SI658 Information Architecture
Consistency 3/20/2013 audience, context, vernacular Hi, my name is Howard Becker and I¡¯m an irate. the attendant was caught off guard because an outsider was using their internal classification system 18 SI658 Information Architecture
Consistency 3/20/2013 classification is unavoidably influenced by our social and societal circumstance ¡°¡­the exotic charm of another system of thought, is the limitation of our own, the stark impossibility of thinking that.¡± - Michael Foucault¡¯s The Order of Things 19 SI658 Information Architecture
Consistency sing it, Mike I know that I'm a prisoner To all my Father held so dear I know that I'm a hostage To all his hopes and fears I just wish I could have told him in the living years 3/20/2013 - Mike & The Mechanics The Living Years 20 SI658 Information Architecture
Consistency categorization, classification are hostage to¡­ ? personal experience ? cultural influence ? societal meaning 3/20/2013 PROCEED that is a no-go, fo sho. 21 SI658 Information Architecture
Consistency 3/20/2013 the vulgarity of polyamorous flowers 22 SI658 Information Architecture
Consistency revolutionary 3/20/2013 !? 23 SI658 Information Architecture
Consistency ESP game ¨C focus on the overlap what you might call it what someone else might call it 3/20/2013 IA sweet spot: common understanding 24 SI658 Information Architecture
Consistency Vocabulary Quiz ? taxonomy ? metaphor ? metonymy ? primary characteristic ? secondary characteristic 3/20/2013 25 SI658 Information Architecture
Consistency Prototypical Classification ? Rate the furniture-ness of each object: 3/20/2013 26 SI658 Information Architecture
Consistency 3/20/2013 wine, wine, wine: an aside about the non-IA reasons for things 1. wine shops often organize wine by region. 2. almost no one shops that way. ? why do they (still) organize it like that? ? how do they meet customers¡¯ needs? ? Is this good/bad IA? good/bad UX? 27 SI658 Information Architecture
3/20/2013 Project Time the part where you collaborate and teach each other 28 SI658 Information Architecture
Consistency Get in your groups 3/20/2013 29 SI658 Information Architecture
Consistency group assignment ? last one (it¡¯s a doosey): what you make of it ? revised high level IA ? revised homepage & (3) interior page wires ? cross-channel assessment & recommendations ? brief in ctools ? due April 3 3/20/2013 30 SI658 Information Architecture
Consistency group project breakdown ? assignment 1 ¨C 100 pts ? assignment 2 ¨C 100 pts ? assignment 3 ¨C 100 pts ? assignment 4 ¨C 100 pts ? you are here ? presentation ¨C 500 pts ? April 17th 3/20/2013 ? participation ¨C 100 pts ? you grading each other 31 SI658 Information Architecture
Presentation Time the part where you teach 3/20/2013 32 SI658 Information Architecture
Wrap Up More stuff for you to do. 3/20/2013 33 SI658 Information Architecture
Consistency next reading Due TUES Mar 26th at 11 pm. 50-300 words responding to the following: 3/20/2013 PERVASIVE IA Ch 7 Reduction 34 SI658 Information Architecture
3/20/2013 Laters Questions? 35 SI658 Information Architecture

More Related Content

Information Architecture class10 03 20

  • 1. 3/20/2013 Consistency SI 658 Information Architecture Marti Gukeisen
  • 2. Consistency 3/20/2013 you know, keeping things the same. predictable. good for orientation, way-finding. Bad for EXCITEMENT. 2 SI658 Information Architecture
  • 3. Consistency what the book says: con?sist?en?cy /k?n?sist?ns¨¥/ 3/20/2013 ? the capability of a pervasive information architecture model to suit the purposes, the contexts and the people it is design for (internal consistency); and to maintain the same logic along the different media environments and times in which it acts (external consistency) pg 90 ? internal consistency: related to the single artifact, collection or organization system ? external consistency: related to multiple connected artifacts or to a system linked together pg 105 3 SI658 Information Architecture
  • 4. Consistency what google says: con?sist?en?cy /k?n?sist?ns¨¥/ 3/20/2013 ? conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness 4 SI658 Information Architecture
  • 5. Consistency what I say (aka gospel truth): con?sist?en?cy /k?n?sist?ns¨¥/ I win! because I get to pick the winner and I pick me ? doing something the same way so it is recognizably the same or similar 3/20/2013 ? Consistency in Information Architecture: using repeated elements to create a recognizable and familiar environment, through language, color, organization, and arrangement / location. 5 SI658 Information Architecture
  • 6. Consistency Types of Consistency take note, the book is inconsistent here* ? Internal Consistency 3/20/2013 using repeated elements to create a recognizable and familiar environment WITHIN a given framework (such as a website or a brand) ? Pervasive Internal Consistency using repeated elements to create a recognizable and familiar environment across multiple channels between a brand and the people that interact with them ? External Consistency aligning elements of a framework (brand) with the relative context: outside understanding, meaning, conventions, and societal cues 6 *Did everyone note the irony? Good. SI658 Information Architecture
  • 7. Consistency look back, go back, way back¡­ Place-making in the many-channeled world Internal Place-making in-channel place making ? a sense of place within a single channel ? makes use of advantages, subject to limitations ? more specific, articulate External Place-making cross-channel place-making ? creating a sense of place that spans channels ? spatial familiarity, comfort, continuity ? vast reach, more profound 3/20/2013 7 SI658 Information Architecture
  • 8. Consistency what does consistency DO? Consistency demonstrates RELATEDNESS. 3/20/2013 8 SI658 Information Architecture
  • 9. Consistency 3/20/2013 how does consistency WORK? consistency takes advantage of the mental models people use to understand their world. using repeated visual and other cues, a successful brand can very quickly create and call up associations in that person¡¯s mental mapping in this way, a brand can: ? accomplish brand recognition ? associate emotions (can be good or bad) ? facilitate quick interpretation / understanding by activating the relevant mental model and presenting familiar elements 9 SI658 Information Architecture
  • 10. Consistency How do you make it? Consistency can be comprised of many aspects, some typical to web include: ? labeling ¨C using the same words ? categorization ¨C using the same groupings ? design elements ¨C things like logo, colors, visual tone, fonts, white space, image choice, curves, dots, lines, squares, etc. ? voice ¨C tone of copy, level of complexity, how authoritative versus conversational. 3/20/2013 10 SI658 Information Architecture
  • 11. Consistency with regards to pervasive IA not exclusively, but particularly¡­ 3/20/2013 ? Consistency of DESIGN elements & VOICE helps to establish personality and place. ? Consistency of LABELING and ORGANIZATION helps with orientation and way-finding. 11 SI658 Information Architecture
  • 12. Consistency 3/20/2013 Example of BAD external consistency (stolen from Dan Klyn) 12 SI658 Information Architecture
  • 13. Consistency sorry Maidenform, the cultural context and pre-conceived perceptions dictate that¡­ Pants ¡Ù 3/20/2013 13 SI658 Information Architecture
  • 14. Consistency 3/20/2013 Example of BAD internal consistency 14 SI658 Information Architecture
  • 15. 3/20/2013 and now, some good points from this chapter which is only tangentially related to consistency and is really about¡­ CATEGORIZATITION, TAXONOMY, and ORGANIZATION ¡­but that¡¯s not so bad because those are really important and as IAs we totally dig that stuff. So here¡¯s a bit of review¡­ 15 SI658 Information Architecture
  • 16. Consistency remember the platypus 3/20/2013 ? Information has to be used: ergo, classification systems need to be adaptable and remain useful. 16 SI658 Information Architecture
  • 17. Consistency lets play Fruit or Vegetable? ? folk classification ¨C common understanding ? scientific classification ¨C precise, accurate, technical definition 3/20/2013 IA tends to focus here 17 SI658 Information Architecture
  • 18. Consistency 3/20/2013 audience, context, vernacular Hi, my name is Howard Becker and I¡¯m an irate. the attendant was caught off guard because an outsider was using their internal classification system 18 SI658 Information Architecture
  • 19. Consistency 3/20/2013 classification is unavoidably influenced by our social and societal circumstance ¡°¡­the exotic charm of another system of thought, is the limitation of our own, the stark impossibility of thinking that.¡± - Michael Foucault¡¯s The Order of Things 19 SI658 Information Architecture
  • 20. Consistency sing it, Mike I know that I'm a prisoner To all my Father held so dear I know that I'm a hostage To all his hopes and fears I just wish I could have told him in the living years 3/20/2013 - Mike & The Mechanics The Living Years 20 SI658 Information Architecture
  • 21. Consistency categorization, classification are hostage to¡­ ? personal experience ? cultural influence ? societal meaning 3/20/2013 PROCEED that is a no-go, fo sho. 21 SI658 Information Architecture
  • 22. Consistency 3/20/2013 the vulgarity of polyamorous flowers 22 SI658 Information Architecture
  • 23. Consistency revolutionary 3/20/2013 !? 23 SI658 Information Architecture
  • 24. Consistency ESP game ¨C focus on the overlap what you might call it what someone else might call it 3/20/2013 IA sweet spot: common understanding 24 SI658 Information Architecture
  • 25. Consistency Vocabulary Quiz ? taxonomy ? metaphor ? metonymy ? primary characteristic ? secondary characteristic 3/20/2013 25 SI658 Information Architecture
  • 26. Consistency Prototypical Classification ? Rate the furniture-ness of each object: 3/20/2013 26 SI658 Information Architecture
  • 27. Consistency 3/20/2013 wine, wine, wine: an aside about the non-IA reasons for things 1. wine shops often organize wine by region. 2. almost no one shops that way. ? why do they (still) organize it like that? ? how do they meet customers¡¯ needs? ? Is this good/bad IA? good/bad UX? 27 SI658 Information Architecture
  • 28. 3/20/2013 Project Time the part where you collaborate and teach each other 28 SI658 Information Architecture
  • 29. Consistency Get in your groups 3/20/2013 29 SI658 Information Architecture
  • 30. Consistency group assignment ? last one (it¡¯s a doosey): what you make of it ? revised high level IA ? revised homepage & (3) interior page wires ? cross-channel assessment & recommendations ? brief in ctools ? due April 3 3/20/2013 30 SI658 Information Architecture
  • 31. Consistency group project breakdown ? assignment 1 ¨C 100 pts ? assignment 2 ¨C 100 pts ? assignment 3 ¨C 100 pts ? assignment 4 ¨C 100 pts ? you are here ? presentation ¨C 500 pts ? April 17th 3/20/2013 ? participation ¨C 100 pts ? you grading each other 31 SI658 Information Architecture
  • 32. Presentation Time the part where you teach 3/20/2013 32 SI658 Information Architecture
  • 33. Wrap Up More stuff for you to do. 3/20/2013 33 SI658 Information Architecture
  • 34. Consistency next reading Due TUES Mar 26th at 11 pm. 50-300 words responding to the following: 3/20/2013 PERVASIVE IA Ch 7 Reduction 34 SI658 Information Architecture
  • 35. 3/20/2013 Laters Questions? 35 SI658 Information Architecture

Editor's Notes

  • #28: Some local wine experts at Morgan & York. Guess how they organize their wine?
  • #34: ¡°That¡¯s a Wrap¡± sculpture by Jacques Vesery.