1) The document proposes a digital activation plan to brand Sidra Iqbal as an eminent corporate figure and connect her with aspiring youth through a mentoring session contest.
2) The plan includes developing applications to showcase Sidra's TV appearances, promote her PR firm Status Pro, and share her travels in real-time.
3) The proposed activation aims to generate 10,000 new followers per quarter and increase Sidra Iqbal's brand recall by 30% at the end of the second quarter.
3. Invite and Win a mentoring session with Sidra IqbalTo brand Sidra Iqbal as an eminent corporate identityTo connect Sidra Iqbal with the aspiring youngsters of this nation by giving them a chance to win a mentoring session with Sidra Iqbal
6. According to SidraTo build a socially and politically sound image of Sidra IqbalTo leverage Sidra as a corporate figure who is aware and concerned about the issues of the country that reflect upon the youth
7. Facebook representation
9. To keep the aspiring youth of Pakistan engaged by taking part in a trivia on Sidras achievementsTo brand Sidra Iqbal as an individual who has achieved a lot during the course of her lifeTo build Sidras image as a figure to be idolized by the youth of today
10. Facebook representation
12. To leverage Sidra Iqbals PR venture Status Pro through her digital activationTo allow interested clients to gather the vital work portfolio information on Status Pro and contact Status Pro for their PR campaigns The Engage your PR campaign button leads the client directly to Sidras business development mailbox
13. Facebook representation
15. A unique application designed to embed and allow viewing of Sidra iqbals noted TV shows and upcoming promosThe youtube integration allows for seamless playing while the videos will be archived accordinglyThe media application will also serve as a library of all the TV shows that Sidra Iqbal as appeared on so far
16. Facebook representation
18. Travel with SidraThe Travel with Sidra application will be integrated with google maps and will allow for Sidra to update her followers on her travelsThe application will allow Sidra to post updates on her activities as she travels across the globe or PakistanThe application will allow the Sidras followers to stay up to date on Sidras endeavors and global achievements
19. Facebook representation
20. ROIs to be generated from the activation 10,000 new fans/followers per quarterIncreased Sidra Iqbal brand recall by 30% at the end of the second quarter of the activation