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BY
SAHEEN.V
NSM
Siemens AG is a German multinational
engineering and electronics conglomerate
company headquartered in Munich , Bavaria
and Berlin, Germany.
It is the largest Europe-based
electronics and electrical engineering
company.
Management Structure
Joe Kaeser
(CEO)
Roland
Busch
CEO
Infrastructure
&
Cities Sector
Klaus
Helmrich
Chief
Technology
Officer
Barbara
Kux
Head of Supply
Chain
Management
Hermann
Requardt
CEO
Healthcare
Sector
Siegfried
Russwurm
CEO
Industry
Sector
Peter Y.
Solmssen
Head of
Corporate
Legal
and
Compliance
Michael
Suess
CEO
Energy
Sector
Brigitte
Ederer
Head of
Corporate HR
and
Labor Director
Gerhard Cromme
(Chairman)
Beginnings and initial expansion
Company founding
 Thirty-one-year-old Werner von Siemens and
university mechanical engineer Johann Georg
Halske establish the Telegraphen-Bauanstalt von
Siemens & Halske (Telegraph Construction
Company of Siemens & Halske) to manufacture his
pointer telegraph.
 on October 12, 1847
1847-1865
Beginnings and initial expansion
BerlinFrankfurt/M.
 In 1848, Siemens & Halske wins the contract to
build the first long-distance telegraph line in
Europe.
 The 500-km route extends from Berlin to
Frankfurt
1847-1865
Beginnings and initial expansion
First foreign subsidiary
 Starting in 1853, Siemens & Halske
began expanding the Russian telegraph
network.
 In 1855, Siemens & Halske established
its first foreign subsidiary in St.
Petersburg, headed by Carl von
Siemens, the brother of the company
founder
1847-1865
Triumph of heavy current engineering
and internationalization
Dynamo-electric principle
 In 1866, Werner von Siemens discovers the
dynamo-electric principle.
 By the end of the 1870s, the machine is improved
to the point that nothing any longer stands in the
way of public and private electrification.
1865-1890
Triumph of heavy current engineering
and internationalization
Indo-European Telegraph Line
 After only two years of construction, Siemens
begins operation of the Indo-European Telegraph
Line in 1870: From then on, a message can arrive
from London to Calcutta, in only 28 minutes
instead of 30 day.
1847-1865
Triumph of heavy current engineering
and internationalization
First electric railway
 At the Berlin Industrial Exposition in
1879, Siemens & Halske presents the world's first
electrical railway with an external power supply.
1847-1865
Growth through consolidation and
partnerships
 In 1890, Werner von Siemens retires from
operational management.
 In 1897 Siemens & Halske is transformed into a
joint-stock corporation.
Streetcars for
China
In 1899, Siemens
builds an electrical
plant in Beijing and
constructs the first
streetcar system in
China.
1865-1918
Growth through consolidation and
partnerships
Founding of Siemens-
Schuckertwerke GmbH
 In March 1903, the heavy-current
divisions of Siemens & Halske are
merged with the electrical joint-stock
corporation formerly Schuckert & Co.
to form Siemens-Schuckertwerke
GmbH.
1865-1918
Growth through consolidation and
partnerships
Berlin-Siemensstadt
 With the aim of securing its expansion at its
traditional location, Siemens & Halske acquires a
virtually uninhabited piece of land northwest of
Berlin in 1897.
1865-1918
Return to the world market and unity
within the House of Siemens
Founding of Osram GmbH KG
 In 1919, Germany's leading light build
manufacturers combine to form Osram GmbH KG.
 Siemens holds a 40% stake in the joint venture.
1918-1933
Return to the world market and unity
within the House of Siemens
Electrification of Ireland
 In 1925, the Irish Free State hires Siemens-
Schuckertwerke to electrify the entire country
1918-1933
Return to the world market and unity
within the House of Siemens
Beginning of assembly line production
From 1924 onward Siemens promotes
standardization and reorganization of processes
toward assembly line production.
1918-1933
The National Socialist economy and the
war years
Expansion of electrical medicine
 In 1932, Siemens and the Erlangen-based company
Reiniger, Gebbert & Schall establish Siemens-Reiniger-Werke
AG.
 The joint venture quickly develops into world's largest company
specializing in electrical medicine.
 The new company brings to market a mobile x-ray unit.
1933-1945
The National Socialist economy and the
war years
Use of forced labor
 The war led to a labor shortage for Siemens .
 Although at first people from the occupied eastern
regions came to Germany voluntarily to work, as the
war went on they were forced to work, as were
Jews, concentration camp prisoners and prisoners of
war.
1933-1945
The National Socialist economy and the
war years
Situation at the end of the war
At the end of the war, most of the buildings and
plant facilities are completely in ruins.
All material assets worldwide are confiscated and all
trademark and patent rights are rescinded.
1933-1945
Reconstruction and emergence as a
global player
Relocation of company headquarters
After the and of the war, parts of the corporate
management are relocated to Munich, and Hof in
February 1945.
1945-1966
Reconstruction and emergence as a
global player
Resurgence of the overseas
business
At the end of 1951, a German consortium led by
Siemens-Schuckertwerke is hired to build the San
Nicol叩s steam power plant in Argentina.
SIMATIC control system
At the machine tool fair in Paris in fall
1959, Siemens presents the first generation of a
building-block system for solid-state controls -
the SIMATIC G.
1945-1966
New markets and areas of business
Founding of Kraftwerk Union
AG
In 1969, Siemens and AG establish
Kraftwerk Union AG, At first each of the two
companies holds a 50% share of the capital
stock.
Launch of the Mega-Projekts
In 1983, Siemens declares that the
company has a strategic goal of developing
megabit memory chips.
The first 1-MB chips are produced at the
end of 1987.
1966-1989
New markets and areas of business
Founding of Siemens AG
Siemens & Halske, Siemens-Schukertwerke and Siemens-Reiniger-
Werke are joined together legally and organizationally.
Siemens AG is established on October 1, 1966.
1966-1989
The age of globalization
Expansion of business in China
Siemens establishes Siemens Ltd. China in 1994.
The Beijing-based company is the first holding
company of a foreign corporation in the People's
Republic.
1989-2012
The age of globalization
Listing on the New York Stock Exchange
In order to expand the company's presence in the American
market, Siemens stock has been listed on the New York Stock Exchange
since 2001.
GLOBAL 500
Siemens: 47
1989-2012
The age of globalization
New corporate structure
Demographics, urbanization, and environmental and climate
protection, the operation business is divided at the start of 2008 into
4Sectors:
1. Industry
2. Energy
3. Healthcare
4. Infrastructure & Cities
1989-2012
ENERGY
HEALTHCARE
INDUSTRY
INFRASTRUCTURE
& CITIES
solution for
eco-friendly
energy
Servic
es
Power
Generati
on
Power
Transmissi
on
Power
Distributi
on
Mechani
cal
Drives
Compressi
on, Expans
ion &
Ventilatio
n
Automatio
n, Controls
, Protec
tion &
Electrical
Gas Turbines
Steam Turbines
Generators
Power Plants
Renewables
HV Cable Systems
HV Substation
High-Voltage
Products
HVDC
Transmission
FACTS
Grid Access
Solutions
Transformers
Low Voltage
Medium
Voltage
Gas Turbines
Steam
Turbines
Turbo
compressors
Expansion
Turbines
Compressor
packages
Fans
Smart Grid
Automation for
Compressors
Power Generation
Power Transmission
& Distribution
Automation, Controls,
Protection &
Electrical
Energy
Major Products
Products &
Solutions
Communication
Systems
Power generation
technology
Industrial and
Buildings Automation
Lighting
Medical Technology
Railway Vehicles
Water Treatment
Systems
Home Appliances
. Fire AlarmsPLM
VISION
Siemens - The Pioneer
STRATEGY
Achieving sustainable,
profitable growth
VALUE
Responsible, excellent &
innovative
Values, Vision & Strategy
Worldwide presence
Active in 190
countries
Employees are from
around 140 nations
360000 employees
around the world
More than 285
manufacturing
locations worldwide
Offices in nearly every
country around the
globe
Recent joint ventures
Telecoms
equipments
Solar thermal
power
business
Solar energy
Computer
software
company
AC drive
electric
locomotives
Information
technology
Nuclear
power
activities
Productivity
of complex
plant assets
SWOT
STRENGTH WEAKNESSES
Diversified business in terms
of business segments and
geographic presence
Strong R&D capabilities
Diversified customer base
Increasing debt to equity ratio
Weak internal control
Allegation of posting rivals
business secrets on its
computer networks
High dependence on third
party providers
SWOT
OPPORTUNITIES THREATS
Acquisition and joint ventures
to drive growth
New contracts and orders
Increasing demand for
electricity
Intense competition
Risks associated with
conducting business outside
Germany
Environmental and other
government regulations
Siemens strategy
They are aiming to capture and maintain leading market and
technology positions in all their businesses in order to achieve
sustainable profitable growth and, thus, continually increase their
company value.
They intend to reap particular benefit from the megatrends
demographic change, urbanization, climate change and globalization.
Their strategy is reflected in their three strategic directions:
Focus on innovation-driven growth markets
Get closer to their customers
Use the power of Siemens
Siemens in India
The Siemens Group in India comprises of 13
companies, providing direct employment to over
19,000 persons.
Currently, the group has 21 manufacturing plants, a
wide network of Sales and Service offices across the
country as well as over 500 channel partners.
Revenue :2,311 in millions of 
 Automation
 Building Technologies
 Consumer Products
 Industry Solutions
 Energy
 Financial Solutions
 Healthcare
 Motors and Drives
 Mobility
Siemens in India
Siemens India has launched the world's first 1200 kilovolt circuit
breaker  a key component for power
transmission over long distances at high capacities and with low
losses
 Siemens healthcare technology is now in use in 543 of India's
rural districts as well as in all major cities
 With projects in eight cities in the state of Maharashtra,
Siemens is laying the foundations for smart grids in India
Home Appliances
As Europe's no. 1 built-in appliance
manufacturer, Siemens stands for outstanding
engineering achievements, characterized by
creativity, perfection and precision.
 Razor -sharp designs harmonized with cutting
edge technology and easy to use functions form
the heart of all Siemens Home Appliances.
Home Appliances
Cooking Appliances
Dishwashers
Washers & Dryers
Refrigerators & Wine Coolers
Coffee Centre
Principal Competitors are :
AB Electrolux; (Swedish)
Whirlpool Corporation; (American)
GE Consumer & Industrial; (Louisville.USA)
Merloni Elettrodomestici S.p.A.;
Candy S.p.A.;
Haier Group Company; (Chinese)
Maytag Corporation. (American)
Koninklijke Philips Electronics N.V. (Dutch)
Controversies
Nazi Germany
Siemens was complicit in the use of forced labour from Nazi concentration
camps during World War II(1939-1945)
Bribery case
Siemens agreed to pay a record $1.34 billion in fines in December 2008
after being investigated for serious bribery
Iran telecoms controversy
Nokia Siemens supplied telecommunications equipment to the Iranian
telecom company that included the ability to intercept and monitor
telecommunications. Nokia-Siemens later divested its call monitoring
business, and reduced its activities in Iran.
Siemens The Company

More Related Content

Siemens The Company

  • 2. Siemens AG is a German multinational engineering and electronics conglomerate company headquartered in Munich , Bavaria and Berlin, Germany. It is the largest Europe-based electronics and electrical engineering company.
  • 3. Management Structure Joe Kaeser (CEO) Roland Busch CEO Infrastructure & Cities Sector Klaus Helmrich Chief Technology Officer Barbara Kux Head of Supply Chain Management Hermann Requardt CEO Healthcare Sector Siegfried Russwurm CEO Industry Sector Peter Y. Solmssen Head of Corporate Legal and Compliance Michael Suess CEO Energy Sector Brigitte Ederer Head of Corporate HR and Labor Director Gerhard Cromme (Chairman)
  • 4. Beginnings and initial expansion Company founding Thirty-one-year-old Werner von Siemens and university mechanical engineer Johann Georg Halske establish the Telegraphen-Bauanstalt von Siemens & Halske (Telegraph Construction Company of Siemens & Halske) to manufacture his pointer telegraph. on October 12, 1847 1847-1865
  • 5. Beginnings and initial expansion BerlinFrankfurt/M. In 1848, Siemens & Halske wins the contract to build the first long-distance telegraph line in Europe. The 500-km route extends from Berlin to Frankfurt 1847-1865
  • 6. Beginnings and initial expansion First foreign subsidiary Starting in 1853, Siemens & Halske began expanding the Russian telegraph network. In 1855, Siemens & Halske established its first foreign subsidiary in St. Petersburg, headed by Carl von Siemens, the brother of the company founder 1847-1865
  • 7. Triumph of heavy current engineering and internationalization Dynamo-electric principle In 1866, Werner von Siemens discovers the dynamo-electric principle. By the end of the 1870s, the machine is improved to the point that nothing any longer stands in the way of public and private electrification. 1865-1890
  • 8. Triumph of heavy current engineering and internationalization Indo-European Telegraph Line After only two years of construction, Siemens begins operation of the Indo-European Telegraph Line in 1870: From then on, a message can arrive from London to Calcutta, in only 28 minutes instead of 30 day. 1847-1865
  • 9. Triumph of heavy current engineering and internationalization First electric railway At the Berlin Industrial Exposition in 1879, Siemens & Halske presents the world's first electrical railway with an external power supply. 1847-1865
  • 10. Growth through consolidation and partnerships In 1890, Werner von Siemens retires from operational management. In 1897 Siemens & Halske is transformed into a joint-stock corporation. Streetcars for China In 1899, Siemens builds an electrical plant in Beijing and constructs the first streetcar system in China. 1865-1918
  • 11. Growth through consolidation and partnerships Founding of Siemens- Schuckertwerke GmbH In March 1903, the heavy-current divisions of Siemens & Halske are merged with the electrical joint-stock corporation formerly Schuckert & Co. to form Siemens-Schuckertwerke GmbH. 1865-1918
  • 12. Growth through consolidation and partnerships Berlin-Siemensstadt With the aim of securing its expansion at its traditional location, Siemens & Halske acquires a virtually uninhabited piece of land northwest of Berlin in 1897. 1865-1918
  • 13. Return to the world market and unity within the House of Siemens Founding of Osram GmbH KG In 1919, Germany's leading light build manufacturers combine to form Osram GmbH KG. Siemens holds a 40% stake in the joint venture. 1918-1933
  • 14. Return to the world market and unity within the House of Siemens Electrification of Ireland In 1925, the Irish Free State hires Siemens- Schuckertwerke to electrify the entire country 1918-1933
  • 15. Return to the world market and unity within the House of Siemens Beginning of assembly line production From 1924 onward Siemens promotes standardization and reorganization of processes toward assembly line production. 1918-1933
  • 16. The National Socialist economy and the war years Expansion of electrical medicine In 1932, Siemens and the Erlangen-based company Reiniger, Gebbert & Schall establish Siemens-Reiniger-Werke AG. The joint venture quickly develops into world's largest company specializing in electrical medicine. The new company brings to market a mobile x-ray unit. 1933-1945
  • 17. The National Socialist economy and the war years Use of forced labor The war led to a labor shortage for Siemens . Although at first people from the occupied eastern regions came to Germany voluntarily to work, as the war went on they were forced to work, as were Jews, concentration camp prisoners and prisoners of war. 1933-1945
  • 18. The National Socialist economy and the war years Situation at the end of the war At the end of the war, most of the buildings and plant facilities are completely in ruins. All material assets worldwide are confiscated and all trademark and patent rights are rescinded. 1933-1945
  • 19. Reconstruction and emergence as a global player Relocation of company headquarters After the and of the war, parts of the corporate management are relocated to Munich, and Hof in February 1945. 1945-1966
  • 20. Reconstruction and emergence as a global player Resurgence of the overseas business At the end of 1951, a German consortium led by Siemens-Schuckertwerke is hired to build the San Nicol叩s steam power plant in Argentina. SIMATIC control system At the machine tool fair in Paris in fall 1959, Siemens presents the first generation of a building-block system for solid-state controls - the SIMATIC G. 1945-1966
  • 21. New markets and areas of business Founding of Kraftwerk Union AG In 1969, Siemens and AG establish Kraftwerk Union AG, At first each of the two companies holds a 50% share of the capital stock. Launch of the Mega-Projekts In 1983, Siemens declares that the company has a strategic goal of developing megabit memory chips. The first 1-MB chips are produced at the end of 1987. 1966-1989
  • 22. New markets and areas of business Founding of Siemens AG Siemens & Halske, Siemens-Schukertwerke and Siemens-Reiniger- Werke are joined together legally and organizationally. Siemens AG is established on October 1, 1966. 1966-1989
  • 23. The age of globalization Expansion of business in China Siemens establishes Siemens Ltd. China in 1994. The Beijing-based company is the first holding company of a foreign corporation in the People's Republic. 1989-2012
  • 24. The age of globalization Listing on the New York Stock Exchange In order to expand the company's presence in the American market, Siemens stock has been listed on the New York Stock Exchange since 2001. GLOBAL 500 Siemens: 47 1989-2012
  • 25. The age of globalization New corporate structure Demographics, urbanization, and environmental and climate protection, the operation business is divided at the start of 2008 into 4Sectors: 1. Industry 2. Energy 3. Healthcare 4. Infrastructure & Cities 1989-2012
  • 27. solution for eco-friendly energy Servic es Power Generati on Power Transmissi on Power Distributi on Mechani cal Drives Compressi on, Expans ion & Ventilatio n Automatio n, Controls , Protec tion & Electrical Gas Turbines Steam Turbines Generators Power Plants Renewables HV Cable Systems HV Substation High-Voltage Products HVDC Transmission FACTS Grid Access Solutions Transformers Low Voltage Medium Voltage Gas Turbines Steam Turbines Turbo compressors Expansion Turbines Compressor packages Fans Smart Grid Automation for Compressors Power Generation Power Transmission & Distribution Automation, Controls, Protection & Electrical Energy
  • 28. Major Products Products & Solutions Communication Systems Power generation technology Industrial and Buildings Automation Lighting Medical Technology Railway Vehicles Water Treatment Systems Home Appliances . Fire AlarmsPLM
  • 29. VISION Siemens - The Pioneer STRATEGY Achieving sustainable, profitable growth VALUE Responsible, excellent & innovative Values, Vision & Strategy
  • 30. Worldwide presence Active in 190 countries Employees are from around 140 nations 360000 employees around the world More than 285 manufacturing locations worldwide Offices in nearly every country around the globe
  • 31. Recent joint ventures Telecoms equipments Solar thermal power business Solar energy Computer software company AC drive electric locomotives Information technology Nuclear power activities Productivity of complex plant assets
  • 32. SWOT STRENGTH WEAKNESSES Diversified business in terms of business segments and geographic presence Strong R&D capabilities Diversified customer base Increasing debt to equity ratio Weak internal control Allegation of posting rivals business secrets on its computer networks High dependence on third party providers
  • 33. SWOT OPPORTUNITIES THREATS Acquisition and joint ventures to drive growth New contracts and orders Increasing demand for electricity Intense competition Risks associated with conducting business outside Germany Environmental and other government regulations
  • 34. Siemens strategy They are aiming to capture and maintain leading market and technology positions in all their businesses in order to achieve sustainable profitable growth and, thus, continually increase their company value. They intend to reap particular benefit from the megatrends demographic change, urbanization, climate change and globalization. Their strategy is reflected in their three strategic directions: Focus on innovation-driven growth markets Get closer to their customers Use the power of Siemens
  • 35. Siemens in India The Siemens Group in India comprises of 13 companies, providing direct employment to over 19,000 persons. Currently, the group has 21 manufacturing plants, a wide network of Sales and Service offices across the country as well as over 500 channel partners. Revenue :2,311 in millions of Automation Building Technologies Consumer Products Industry Solutions Energy Financial Solutions Healthcare Motors and Drives Mobility
  • 36. Siemens in India Siemens India has launched the world's first 1200 kilovolt circuit breaker a key component for power transmission over long distances at high capacities and with low losses Siemens healthcare technology is now in use in 543 of India's rural districts as well as in all major cities With projects in eight cities in the state of Maharashtra, Siemens is laying the foundations for smart grids in India
  • 37. Home Appliances As Europe's no. 1 built-in appliance manufacturer, Siemens stands for outstanding engineering achievements, characterized by creativity, perfection and precision. Razor -sharp designs harmonized with cutting edge technology and easy to use functions form the heart of all Siemens Home Appliances.
  • 38. Home Appliances Cooking Appliances Dishwashers Washers & Dryers Refrigerators & Wine Coolers Coffee Centre
  • 39. Principal Competitors are : AB Electrolux; (Swedish) Whirlpool Corporation; (American) GE Consumer & Industrial; (Louisville.USA) Merloni Elettrodomestici S.p.A.; Candy S.p.A.; Haier Group Company; (Chinese) Maytag Corporation. (American) Koninklijke Philips Electronics N.V. (Dutch)
  • 40. Controversies Nazi Germany Siemens was complicit in the use of forced labour from Nazi concentration camps during World War II(1939-1945) Bribery case Siemens agreed to pay a record $1.34 billion in fines in December 2008 after being investigated for serious bribery Iran telecoms controversy Nokia Siemens supplied telecommunications equipment to the Iranian telecom company that included the ability to intercept and monitor telecommunications. Nokia-Siemens later divested its call monitoring business, and reduced its activities in Iran.

Editor's Notes

  • #29: PLM software allows companies to manage the entire lifecycle of a product efficiently and cost-effectively, from ideation, design and manufacture, through service and disposal. Computer-aided design (CAD),computer-aided manufacturing (CAM),computer-aided engineering (CAE),product data management (PDM)anddigital manufacturingconverge through PLM.