This document provides details about Noor Aisyah's internship at Jeli Inn, a private limited company and hotel in Jeli, Kelantan. It outlines the company's mission, vision, objectives, organizational structure, job descriptions, products, market strategies, competitors, finances, SWOT analysis, and recommendations. The internship aimed to generate knowledge for a business proposal and instill confidence in business leadership.
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1. EFT 4082
STUDENTS IN ENTERPRISE PROGRAM
(SIEP)
SIEP: 3
NAME: NOOR AISYAH BT NIK ABD HALIM
MATRIX NO. : E14B0410
PROGRAMME: GEOSCIENCE
PLACE (if any): JELI INN
FACULTY OF EARTH SCIENCE
3. INTRODUCTION
Objective of SIEP
A. To generate knowledge to initiate action to
prepare a business proposal.
B. To instill confidence in the conduct of
business and compare an organization's
approach to leadership
4. COMPANY BACKGROUND
Name of Company JELI INN
Address PT 5623,
Jeli Inn,
Kampung Gemang,
17700 Ayer Lanas,
Jeli, Kelantan
Type of business Private Limited Company
Business Service, Hotel Management
Number of employee 3 workers
Established year 2010 until now
Consultation hours Everyday
Check in 2.00 p.m and check out 12.00 noon
5. MISSION
a. Provide job opportunities to society.
b. To fulfill the needs of fardhu kifayah.
c. Give motivation to Bumiputera/ Malaysian
society.
d. To gain profit and increase income.
e. To ensure our guests have the most
comfortable accommodation possible.
6. VISSION
a. To gain maximum profit with a minimum cost and
suitable price
b. To expand our business by adding new branches
c. To share with visitors the various aspects of rural
Malaysian life in a manner that enhances both their
holiday expectations and their cultural curiosity. We
aim to prove a quality holiday experience which will
lead to warm, lasting memorial for both visitor and
host.
7. OBJECTIVE
a. To get Halal income and to gain capital
return in year.
b. To acquire support from customer by
providing good quality service.
c. To be the reasonable price of budget
hotel in Jeli, Kelantan
9. JOB DESCRIPTION
• Greeting customers who enter the hotel.
• Being responsible for processing cash payments.
• Answering queries from customers.
• Reporting problems to the supervisor.
• Giving advice and guidance on product selection to
customers.
• Dealing with customer refunds.
• Keeping the hotel tidy and clean.
• Responsible dealing with customer complaints.
• Working within established guidelines.
• Responsible for security
12. MARKET STRATEGY
Product strategy
- Offer the best price
- Offer the best furniture
- Offer WiFi and Astro
- Offer Restaurant
- Offer the high standard and comfortable
furniture
13. MARKET STRATEGY
Promotion strategies
- Banner
INTERNET
Blog http://jeliinn.blogspot.my/2012/10/jeli-inn.html
Facebook https://www.facebook.com/Jeliinn/about/?tab=overview
21. CONCLUCION
A. Can generate knowledge to initiate action to
prepare a business proposal.
B. Can instil confidence in the conduct of
business and compare an organization's
approach to leadership