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Born
Global
Telenor, Nov. 7th 2013
My
Daughter
Bold
Vision
Rome was not
built in one day.
Adapt!
From (2006):
? Hardware
? Wearables
To (2010):
?
?
?
?

Parental control
SIM-based software
Carrier focus
Norway
To (2012) :
?
?
?
?

Safety app
Women
International
Celebrity involvement
To (2013) :
?
?
?
?
?
?

Safety service
Everyone
Security Guards
Alarm Centrals
Virality
User Engagement
Everyday
Safety

Real
Emergencies

SOS
The biggest challenge
of going global
is geography
The 4 Ms
Mind Share
Market Share
Money Share
Margin Share
Become or Hire
a Master Story Teller
¡±I chose to invest
because I saw the
potential to solve real
problems for kids,
parents and anyone
looking to increase their
overall safety ¡±
Jada Pinkett Smith
Silje Vallestad
? Young Global Leader of WEF
? Female Entrepreneur of the Year 2011
? Nordic Thinkers Top20
? Top 10 young CEO, Norway

Nicklas Jonsson ¨C
? Senior executive with 17 years in
mobile; Ericsson, Sony Ericsson
and HTC
? Now VP, Partner Management
HTC

Mike Hale
? Part of Founding Team Starz
Encore (Liberty Media, LBTYA)
? Achieved $1B in Annual Revenue
in the US
? Joint Programming Venture with
CCTV in China

Team is
Everything

Olav Balandin
? CEO of Combitel (MVNO)
? Chief Product, Sales & Marketing
Officer of MTU Nett (MNO)

Svein Johnsen
? Co-founder of Chess (MVNO)
acquired by Telia Sonera in 2005
for NOK 1.6B
? Lead investor in bSafe

Are Traasdahl
? Founder of TapAd and ThumbPlay
? More than 15 years experience in
mobile and digital
? President of Spring Capital
Thank You !

www.bsafeapp.com

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