Silvano Realty Strategic Marketing Plan
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Silvano Realty represents home buyers and sellers in Southern California, with expertise in selecting neighborhoods that fit clients' lifestyles. They aim to guide first-time buyers through the home buying process with confidence. Their strategy is to provide a welcoming experience for clients at each step, from initial consultations with food and drinks to accompanying clients to viewings while meals are prepared. After sales, Silvano Realty offers an online community connecting homeowners to local professionals and stays in touch through personalized emails and incentives like a referral program.
Silvano Realty Strategic Marketing Plan
- 1. Silvano RealtyWell Keep Working Even After the Sale
- 3. Agenda
- 4. IntroductionSilvano Realty represents home buyers and sellers in Southern California and surrounding communities. We have particular expertise when is comes to selecting the right neighborhood that fits your family and lifestyle.If your dream is to live in a community with top notch schools, recreation, safety and culture, then Silvano Realty is for you. Let our experience in this region take you through the steps to fulfill your goals with the utmost confidence. Welcome Home
- 5. Agenda
- 7. 7Real Estate MarketSales are decreasingForeclosures are increasingRevenue of residential real estate $9,442,103,000 in California
- 8. 8Real Estate SalesMost popular sales occur in the following areas: Hollywood Hills, Bell Air, Westwood, Mid Wilshire, Silver Lake, Brentwood, West LA, Eagle Rock and Los FelizMost expensive: Pacific Palisades at $750 per square foot Least expensive: China Town $130 per square foot
- 9. 9Target NeighborhoodsOur clients are first buyers who want to pay no more than $500K, on averageTarget Areas: LA, Burbank, Pasadena, Eagle Rock, Mid City, NorthridgeAverage sales price decreased 16%(Burbank); 46% (Pasadena), 17% China Town, 47.6% Northridge
- 11. Agenda
- 12. Customer ResearchWere looking for a realtor that will take the time to get to know us and understand our problems and needs. Were first time home buyers and we dont understand the process.We are looking for a solid investment.We are looking for an affordable home in a safe neighborhood, close to work, with good schools.Were cautious about the market, especially in the current economic climate.
- 13. Customer Profile
- 14. Customer ProfileWho: Young urban professionals, mid 20s-early 30s, either single or newly marriedValues: Urban lifestyle, family, safetyNeeds: Home that is affordable & centrally located, preferably in/near the city, close to stores, shopping, public transportation, hotels, etc.Problems: Limited budget, new to home buying (limited knowledge of the real estate market & industry), little trust in real estate professionalsGoals: Views the purchase of a home as a long term investment*We have two customer segments: buyers and sellers (current home owners). This campaign will focus on home buyers.
- 15. Agenda
- 16. Sales Goals & Profit ObjectivesSales Goal: $10,000,000 / yearProfit Objective: =($10,000,000 x .06)(.80)= $600,000Initial Investment: $384,000Return on Investment: 56.25%
- 17. Resources & People Needed
- 18. Agenda
- 19. Strategy: The Silvano Realty ExperienceGoal: To improve the process of working with new home buyersInitial contact is a phone call or inquiry to set up a consultation
- 20. Strategy: The Silvano Realty ExperienceConsultation:New client walks in. We offer drinks (alcoholic beverages included), and food like hors doeuvre & cookiesWe walk client through several questions:Have you been pre-qualified?If so, who have you been pre-qualified with? And can you show us the letter?Describe the home youre looking forCan you share your financial information? (Money for down payment, how long the money has been in the bank, etc.)We look through the MLS & provide client with listings and a price range
- 21. Strategy: The Silvano Realty ExperienceHome Buying Process:Our realtors take clients to look at several homesHelp clients compare homesWell make sure something is cooking or baking before the client arrives We work with the client each step of the wayOnce clients finds a property they like, well negotiate on their behalf
- 22. StrategyAfter the Sale:Well offer access to an online community to help connect new homeowners with professionals that will help them maintain their home (gardeners, plumbers, electricians, home repair, etc.) Keep in touch through personal emailsReferral Program: $500 referral bonus for clients that refer new business
- 24. Questions?Silvano RealtyWell Keep Working Even After the Sale
Editor's Notes
- Brinda
- Brinda
- Lisa
- Rubens
- ROI = (Profit Initial Investment) / Initial Investment
- Grace
- Grace
- Most agents dont ask these questions.
- Grace
- Moddy