SilverStripe Info Session 2012 11-22
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This presentation discusses the main reason behind our agencies decision to partner with SilverStripe, we can offer our clients 'more for less'. Bliss Media is a creative digital agency and work with global organisations and brands.
SilverStripe Info Session 2012 11-22
- 1. SilverStripe Tim Stuckey - Account Director, Bliss Media Friday, 23 November 12
- 2. Contents 1. More for less 2. Proprietary to supported Open-Source 3. Our Clients 4. Direct Bene鍖t Friday, 23 November 12
- 3. More for less Friday, 23 November 12
- 4. Solution value Cost Flexibility Implementation time Support Risk/ Liability Friday, 23 November 12
- 5. Proprietary to supported Open Source Friday, 23 November 12
- 6. Then 2 internally developed and supported CMSs Large organisation clients Strong revenue stream Client-driven development roadmap Friday, 23 November 12
- 7. The market CMS increasingly client-dictated Features/functionality in briefs increased Internal technical support Change full-service focus Starting to see more value for clients Friday, 23 November 12
- 8. We are a creative digital agency producing world class user experiences across web, ecommerce & mobile Friday, 23 November 12
- 9. Our USP We place customers at the centre and invest heavily in the creative process - including wireframes, ideas generation, competitor analysis, workshops, user focus groups and great creative execution. Friday, 23 November 12
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- 11. Cabrini Redevelopment Find a Doctor Online Booking 62 page Business & User Requirements Online Payment Multiple Access Levels (across differing Donation Payment functions) FAQ 20 templates and wireframes GP only area We delivered more for less Multiple photo galleries Friday, 23 November 12
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- 16. Open source with liability Warranty choice Design & Development Flexibility Offer supported or unsupported Extensions Direct technical engagement No annual cost Ensure high quality delivery and coding Pre-sales technical lead practices Positioned Bliss to deliver outcomes Increase customer value and con鍖dence Friday, 23 November 12
- 18. Direct Benefit Friday, 23 November 12
- 19. Digital Strategy Bliss Media continue to work with our clients as a digital strategic partner to continually review and improve. Friday, 23 November 12
- 20. Planning Workshops Collaborate regularly to innovate, improve, drive conversion and increase market-share. Text Text Non-billable Account Direction De鍖ne KPIs Detailed analytical analysis Develop benchmarks Discuss campaign ideas Discuss greater marketing / communication mix Friday, 23 November 12
- 21. Conversion Optimisation Post Launch measure conversion funnels with Google Analytics to see where offering drops short of expectation Improve design and user experience to increase conversions Friday, 23 November 12
- 22. Traffic Generation through SEO & SEM Develop Monthly SEO campaign to organically rank for targeted keywords in 鍖rst page of Google Develop SEM Pay Per Click campaigns to drive targeted traffic and sales Friday, 23 November 12
- 23. Social Media & Creative Campaigns Look at engaging customers through Social Media channels, including Facebook, Twitter and YouTube, through: Promotional content and specials Online competitions Creative viral campaigns Friday, 23 November 12
- 24. Customer Acquisition & Loyalty Identify ideal customers Reach out to customers in distress Friday, 23 November 12
- 25. Promotions & Email Direct Marketing Drive newsletter subscriptions through the site Segment customers by areas of interest and relevance Deliver targeted and relevant messages through software integration Friday, 23 November 12
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