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SimpleGeo at WhereCamp SoCal 2010

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Andrew Mager
Andrew Mager

This document summarizes a presentation about SimpleGeo, a company that provides tools for indexing, interpreting, and consuming geospatial data. SimpleGeo allows users to store and retrieve data based on location and time using their NoSQL database and REST API. Their tools include functions for nearby queries, reverse geocoding, pushpin queries, and visualization of population density. They also plan to launch a marketplace for free and premium geospatial data and analytics dashboards.

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WHERECAMP SOCAL 2010 SAN DIEGO STATE UNIVERSITY ADAMS HUMANITIES HALL, ROOM 2108 (PTOLEMY) WHERECAMPSOCAL - JUL 17, 2010
WHAT IS SIMPLEGEO? WE PROVIDE KICK-ASS TOOLS TO INDEX, INTERPRET, AND CONSUME DATA CONNECTED TO A LOCATION. WHERECAMPSOCAL - JUL 17, 2010
LOCATION = PLACE + TIME SIMPLEGEO LETS YOU STORE AND RETRIEVE DATA IN THE CONTEXT OF THE REAL WORLD; THAT IS, BASED ON PLACE AND TIME. PANGAEA WHERECAMPSOCAL - JUL 17, 2010
HOW IT GOT STARTED ? Spring 2009 - CrashCorp ? iPhone games and AR ? Location infrastructure ? Pivot the company ? Fall 2009 - SimpleGeo ? Headquartered in Boulder, CO ? Launched at Where 2.0 ? 1000s of developers hacking ? July 2010 ? 20 employees, 2 interns @MG AND @JOESTUMP, AT SXSW IN ¨09 ? New HQ - San Francisco WHERECAMPSOCAL - JUL 17, 2010
WHAT CAN I BUILD? ? Storage Engine/API ? Spatial/radial queries ? Pushpin queries ? Spotrank Population Density ? Marketplace ? Free data ? Premium data ? Visualization/Analytics ? Coming soon, late 2010 I DREW THIS IN 1ST GRADE WHERECAMPSOCAL - JUL 17, 2010
STORAGE ENGINE + API ? Cassandra-forked NoSQL Database ? Really, really fast ? Highly scalable ? No single point of failure ? REST API ? GeoJSON ? Python, PHP, Ruby, Objective-C, Java, .NET, Perl clients ? iPhone, Android SDKs (Geofencing) ? JSONP version coming soon ? Layers and records ? Reasonable pricing WHERECAMPSOCAL - JUL 17, 2010
CORE CONCEPTS ? Record ? A GeoJSON object with an ID, coordinates, and any number of arbitrary attributes ? Points now, but polygons and custom features are in the pipeline ? Layer ? A container for Records that can be public or private ? Store Records in Layers, and query Layers for Records in a particular area WHERECAMPSOCAL - JUL 17, 2010
NEARBY QUERIES ＾SHOW ME ALL OF THE NEARBY POINTS CLOSEST TO THIS POINT￣ ? Radial queries ? Lat/lon or geohash ? Search by radius ? Pagination BEST MEXICAN FOOD IN OLD TOWN SD ? Search by tags ? Examples: Foursquare, Twitter WHERECAMPSOCAL - JUL 17, 2010
REVERSE GEOCODER ＾GIVE ME A LATITUDE AND LONGITUDE, AND I WILL RETURN AN ADDRESS NEARBY (HOPEFULLY)￣ WHERECAMPSOCAL - JUL 17, 2010
PUSHPIN QUERIES ＾WHICH GEO-POLITICAL (CENSUS, ZIP, NEIGHBORHOOD, ETC.) BOUNDARIES CONTAIN A PARTICULAR POINT?￣ ? http://bit.ly/sgpushpin WHERECAMPSOCAL - JUL 17, 2010
SPOTRANK DATA-INTELLIGENCE SERVICE FROM SKYHOOK THAT SHOWS THE DENSITY OF PEOPLE IN A GEOGRAPHIC AREA BY TIME VIDEO WHERECAMPSOCAL - JUL 17, 2010
MARKETPLACE DATA IS DELICIOUS ? Free Marketplace ? Data that you can inject and consume freely ? Right now: business listings, weather data, Geonames, US Parks & Recreation, USGS Earthquake, ± ? Premium Marketplace ? Charge users for access ? Topix WHERECAMPSOCAL - JUL 17, 2010
VISUALIZATION/ANALYTICS UPCOMING IN LATE 2010 ? We're building a business intelligence and visualization system to help you understand data ? Like the storage engine and marketplace, the business intelligence tools will be simple, easy to use, and they'll scale up and down to organizations of any size ? 4 dimensions WHERECAMPSOCAL - JUL 17, 2010
IN THE PIPELINE ? Analytics dashboard ? Full text search in the API ? Support for custom baselines and polygons ? Support for GeoIP queries ? Forward geocoder ? Data wishlist ? Data importer ? Categorized Marketplace, think iTunes ? Custom tiles WHERECAMPSOCAL - JUL 17, 2010
QUESTIONS? WHERE TO FIND US: ? Andrew Mager, Developer Advocate ? @mager ? andrew@simplegeo.com ? Matt Hunter, Business Development ? @mh ? mh@simplegeo.com ? Help Desk: help.simplegeo.com ? Blog: blog.simplegeo.com ? Tweet at us: ? @SimpleGeo, @SimpleGeoAPI WHERECAMPSOCAL - JUL 17, 2010

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SimpleGeo at WhereCamp SoCal 2010

  • 1. WHERECAMP SOCAL 2010 SAN DIEGO STATE UNIVERSITY ADAMS HUMANITIES HALL, ROOM 2108 (PTOLEMY) WHERECAMPSOCAL - JUL 17, 2010
  • 2. WHAT IS SIMPLEGEO? WE PROVIDE KICK-ASS TOOLS TO INDEX, INTERPRET, AND CONSUME DATA CONNECTED TO A LOCATION. WHERECAMPSOCAL - JUL 17, 2010
  • 3. LOCATION = PLACE + TIME SIMPLEGEO LETS YOU STORE AND RETRIEVE DATA IN THE CONTEXT OF THE REAL WORLD; THAT IS, BASED ON PLACE AND TIME. PANGAEA WHERECAMPSOCAL - JUL 17, 2010
  • 4. HOW IT GOT STARTED ? Spring 2009 - CrashCorp ? iPhone games and AR ? Location infrastructure ? Pivot the company ? Fall 2009 - SimpleGeo ? Headquartered in Boulder, CO ? Launched at Where 2.0 ? 1000s of developers hacking ? July 2010 ? 20 employees, 2 interns @MG AND @JOESTUMP, AT SXSW IN ¨09 ? New HQ - San Francisco WHERECAMPSOCAL - JUL 17, 2010
  • 5. WHAT CAN I BUILD? ? Storage Engine/API ? Spatial/radial queries ? Pushpin queries ? Spotrank Population Density ? Marketplace ? Free data ? Premium data ? Visualization/Analytics ? Coming soon, late 2010 I DREW THIS IN 1ST GRADE WHERECAMPSOCAL - JUL 17, 2010
  • 6. STORAGE ENGINE + API ? Cassandra-forked NoSQL Database ? Really, really fast ? Highly scalable ? No single point of failure ? REST API ? GeoJSON ? Python, PHP, Ruby, Objective-C, Java, .NET, Perl clients ? iPhone, Android SDKs (Geofencing) ? JSONP version coming soon ? Layers and records ? Reasonable pricing WHERECAMPSOCAL - JUL 17, 2010
  • 7. CORE CONCEPTS ? Record ? A GeoJSON object with an ID, coordinates, and any number of arbitrary attributes ? Points now, but polygons and custom features are in the pipeline ? Layer ? A container for Records that can be public or private ? Store Records in Layers, and query Layers for Records in a particular area WHERECAMPSOCAL - JUL 17, 2010
  • 8. NEARBY QUERIES ＾SHOW ME ALL OF THE NEARBY POINTS CLOSEST TO THIS POINT￣ ? Radial queries ? Lat/lon or geohash ? Search by radius ? Pagination BEST MEXICAN FOOD IN OLD TOWN SD ? Search by tags ? Examples: Foursquare, Twitter WHERECAMPSOCAL - JUL 17, 2010
  • 9. REVERSE GEOCODER ＾GIVE ME A LATITUDE AND LONGITUDE, AND I WILL RETURN AN ADDRESS NEARBY (HOPEFULLY)￣ WHERECAMPSOCAL - JUL 17, 2010
  • 10. PUSHPIN QUERIES ＾WHICH GEO-POLITICAL (CENSUS, ZIP, NEIGHBORHOOD, ETC.) BOUNDARIES CONTAIN A PARTICULAR POINT?￣ ? http://bit.ly/sgpushpin WHERECAMPSOCAL - JUL 17, 2010
  • 11. SPOTRANK DATA-INTELLIGENCE SERVICE FROM SKYHOOK THAT SHOWS THE DENSITY OF PEOPLE IN A GEOGRAPHIC AREA BY TIME VIDEO WHERECAMPSOCAL - JUL 17, 2010
  • 12. MARKETPLACE DATA IS DELICIOUS ? Free Marketplace ? Data that you can inject and consume freely ? Right now: business listings, weather data, Geonames, US Parks & Recreation, USGS Earthquake, ± ? Premium Marketplace ? Charge users for access ? Topix WHERECAMPSOCAL - JUL 17, 2010
  • 13. VISUALIZATION/ANALYTICS UPCOMING IN LATE 2010 ? We're building a business intelligence and visualization system to help you understand data ? Like the storage engine and marketplace, the business intelligence tools will be simple, easy to use, and they'll scale up and down to organizations of any size ? 4 dimensions WHERECAMPSOCAL - JUL 17, 2010
  • 14. IN THE PIPELINE ? Analytics dashboard ? Full text search in the API ? Support for custom baselines and polygons ? Support for GeoIP queries ? Forward geocoder ? Data wishlist ? Data importer ? Categorized Marketplace, think iTunes ? Custom tiles WHERECAMPSOCAL - JUL 17, 2010
  • 15. QUESTIONS? WHERE TO FIND US: ? Andrew Mager, Developer Advocate ? @mager ? andrew@simplegeo.com ? Matt Hunter, Business Development ? @mh ? mh@simplegeo.com ? Help Desk: help.simplegeo.com ? Blog: blog.simplegeo.com ? Tweet at us: ? @SimpleGeo, @SimpleGeoAPI WHERECAMPSOCAL - JUL 17, 2010