Simplofon Servicepath
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Simplofon is a user-friendly phone designed for older consumers and their caregivers, currently available for purchase through Google Play and DNA shops. New sales strategies include kiosks and pharmacies, targeting older adults with limited tech experience. Customer engagement and advertising are emphasized through various promotional techniques, such as co-marketing and hands-on product demonstrations.
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Simplofon Servicepath
- 1. Service Innovation Corner Case Simplofon Juha Heimovirta, Laboratory technician LET - Learning & Educational Technology Research Unit juha.heimovirta@oulu.fi
- 3. The Sale of The Simplofon At the moment the product can be purchased from the Google Play (downloaded) or from the DNA shops (memory stick). The product has two main customer groups: Concumers who are closing their retirement age or are already retired and their are not experienced users of modern mobile devices. 40-50 years old adult who buys the product for his/her parents and is not the final user of the product
- 4. New Potential Places of Sales For the Simplophon product, two new potential places of sales were chosen: Kiosk Pharmacy store in a mall Philosophy behind these choice is that this kind of product is not usually available in these context and there are a lot of potential customers available based on their age and customer routines.
- 5. Defining The Service Path and The Contact Points 1. Customer walkthrough of potential places of sales were picked up as a basis. 2. The customer contact points and service path was photographed. 3. The desired service paths were tested with the product designer.
- 7. Screensaver kind of product introduction on the slot machine Easy to use product stand A showcase / collection of services and product for the people who prefer simplicity in the product design and are willing to use services like Digital janitor who helps with the technology at your home and gives tips when purchasing new technologies
- 8. Product placement in cardboard boxes: Co- marketing with some product brand which is preferred in the target segments. Simplofon branded magnifying glass which would be a give away for the kiosk customers. Magnifying glass to be placed at the shelves so that the customers can read small texts easier from the products. Picture source: http://www.magnifyingaid s.com
- 9. People are using a while in the kiosk creating lottery numbers etc. Desk near the window would be a good place for the touchscreen advertisement device. Doormat to be used as a advertisement space. QR-code to be used as a link to the web pages
- 11. Pharmacy shelves are full of different kind of products and it is quite hard to stand out from the crowd.
- 12. The best place to present the Simplofon product is the service desk where customer usually sits a couple of minutes. Service desk would be the place, where the customer interest for the product is raised. The product could be sold in the other shops in the mall as well. The customer could test and purchase the product here.
- 13. Extra Advertisement In a mall environment shops can co-advertise products. Easy to use phone could be sold at the next store and the steps would lead the customers there.
- 14. Flyers - Something to Touch Kiosks and pharmacy stores could distribute real size flyers which presents aspects of the product in the old fashion way.
- 15. Thank you: Simplofon http://www.simplofon.com/ Kempeleen Zeppelinin Apteekki Oulunsalon Kangas Kipsa Vuoroverkko-project contacts: Project manager paivi.tikkala@oulu.fi Laboratory technician juha.heimovirta@oulu.fi