SIMS Brand Ambassador Program
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The document compares the business models of Bollywood and regional cinema in India. It provides metrics on total income, return on investment, theater screenings, weekly earnings, target audiences, star power, screen time, distribution income, signature stylistic elements, and franchising for both Bollywood and regional cinema. In general, it finds that Bollywood has higher total incomes, returns, screenings, and earnings, but regional cinema has been growing its target audience in lower demographic regions.
SIMS Brand Ambassador Program
- 3. INDUSTRY METRICS FOR BOLLYWOOD Total income Income to investment ratio Average running in theatre Average weekly income Target market (size and potential for profit)
- 4. INDUSTRY METRICS FOR BOLLYWOOD (CONT.) ¡®Star¡¯ Power Screen occupancy Distribution and other income Signature moves Branding and franchising
- 5. A COMPARATIVE ANALYSIS 187,50,00,000 27,84,00,000 Total income Income to investment 4.881 1.435 ratio Average running in 32 8 (screening in 25 theatre cinemas currently) 6.85Crs ~13,200,000 Average weekly income Target market (size and Semi-urban and lower Lower demographic potential for profit) demographic regions regions
- 6. A COMPARATIVE ANALYSIS (CONT.) Salman khan is a brand Nil ¡®Star¡¯ Power name 86.8% 52% Screen occupancy Distribution and US$4.20 million ~ international income Aviators in collar None Signature moves Sequel in line Sequel released and well Branding and franchising accepted