Simulated Eye Tracking with Attention Wizard
•Download as KEY, PDF•
0 likes•1,597 views
Presentation from the 2/8/10 Fox Valley Computing Professionals meeting. I spoke about Attention Wizard, a service I love. They use algorithms to simulate the results from expensive eye-tracking hardware, at a fraction of the cost.
Simulated Eye Tracking with Attention Wizard
- 1. Simulated Eye-Tracking with Attention Wizard Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 2. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 3. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 4. Inexpensive Eye Tracking Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 5. The cost of a new eyetracking system is $40,000 to $60,000 Rental prices can be up to $3000 per day Source: http://www.uxmatters.com/mt/archives/2009/10/eyetracking-is-it-worth-it.php Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 6. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 7. Free for “occasional informal use” Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 8. $10 - $40 depending on quantity and watermarks Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 9. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 10. 75% correlated with eye tracking Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 11. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 12. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 13. Where are they looking? Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 14. Your content? Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 15. First impression Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 16. Relationship Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
- 17. Dave Ross has been making web sites since 1995. He makes his living as a web developer, runs a popular group for web developers, and volunteers at a cat shelter. If you need a website or a cat, talk to him. davidmichaelross.com Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
Editor's Notes
- #3: October, 2009. Lot of buzz.
- #4: Google heatmap. Shows people only look at first two links.
- #5: Edmund Huey made the first eye tracking hardware in 1908. Big ugly hood with lens at the front. Marketers picked it up in the 1980s & 1990s.
- #6: Looks like a normal LCD monitor, but has cameras behind the screen or in the bezel.
- #7: NOT PAID ENDORSEMENT