1 of 1
Downloaded 72 times
Ad
Recommended
Digital Storytelling for Asian Multinationals
Digital Storytelling for Asian MultinationalsBurson-Marsteller Asia-Pacific
油
The document discusses the evolving role of digital storytelling in public relations for Asian multinationals, emphasizing the need for effective communications strategies that align with public interest and leverage storytelling for tangible business outcomes. It highlights the importance of adapting to changing media landscapes, the challenges posed by decreased journalism quality, and the missed opportunities in social media engagement among Asian companies. Overall, it advocates for a new integrated communications model that prioritizes audience engagement and authentic storytelling.Session about Digital Literacies
Session about Digital LiteraciesKarenBlumberg
油
The document discusses various incidents in schools highlighting the engagement of students with digital tools and media, as well as defining new media literacies necessary for navigating the modern landscape. It emphasizes the importance of community involvement over individual expression and outlines competencies such as technological fluency, cross-cultural connections, and ethical responsibilities. The document also references resources for educators and encourages sharing additional materials in a linked Google document.Vers un urbanisme participatif augment辿? Fornasari Alexina
油
Ce m辿moire examine l'impact des technologies num辿riques et de la repr辿sentation 3D sur la participation citoyenne en urbanisme. L'hypoth竪se soutenue est que ces outils augmentent l'intensit辿 et l'辿tendue de la participation, bien que l'analyse soit limit辿e par l'absence de donn辿es empiriques compl竪tes. Au travers d'辿tudes de cas en Europe et aux tats-Unis, le travail met en lumi竪re les interactions entre ces technologies et les dynamiques politiques et sociales en milieu urbain.Digital Reporting_Please Like Me_Zaheer Nooruddin _2011
Digital Reporting_Please Like Me_Zaheer Nooruddin _2011Burson-Marsteller Asia-Pacific
油
1. The document discusses ways to measure social media in public relations, from basic metrics like impressions and reach to more advanced metrics that establish causation between communications activities and business outcomes.
2. It addresses common myths around digital ROI and the misconception that activity equals value. The key is to establish clear objectives and define success in measurable terms from the outset.
3. A framework is presented that distinguishes between measuring output, impact and outcomes. Output looks at engagement, impact looks at passive and active engagement, while outcomes demonstrate value through metrics like revenue, customer satisfaction and thought leadership.Asia-Pacific China Social Media Strategy WEIBO Zaheer Nooruddin
Asia-Pacific China Social Media Strategy WEIBO Zaheer NooruddinBurson-Marsteller Asia-Pacific
油
The document presents a framework for improving corporate reputation and crisis preparedness through effective digital communications, specifically utilizing Weibo in China. It outlines seven strategic steps for organizations to optimize their Weibo presence, including defining objectives, understanding audiences, and leveraging insights for better engagement. The approach emphasizes the importance of a systematic strategy to enhance brand reputation and marketing effectiveness in the rapidly evolving social media landscape in China.Asia-Pacific Social Media Influence - Zaheer Nooruddin
Asia-Pacific Social Media Influence - Zaheer NooruddinBurson-Marsteller Asia-Pacific
油
This infographic from Asia-Pacific colourfully visualizes data about the top social networks and preferred social media channel types and by market in the Asia-Pacific Region by Zaheer Nooruddin Social Responsibility > Social Marketing > Social Media
Social Responsibility > Social Marketing > Social Media Burson-Marsteller Asia-Pacific
油
The document discusses the evolving landscape of corporate social responsibility (CSR) and the importance of social marketing within the context of globalization and digitalization. It emphasizes the need for companies to engage transparently with stakeholders and adapt to potential crises, particularly in the digital space. Additionally, it highlights the growing expectation from consumers and executives for corporations to play a significant role in addressing societal challenges.Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011
Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011Burson-Marsteller Asia-Pacific
油
The 2011 Asia-Pacific Corporate Social Media Study by Burson-Marsteller reveals that while top Asian companies are gradually increasing their use of social media for corporate marketing and communications, they predominantly focus on pushing content rather than engaging stakeholders in dialogue. The study indicates that South Korean and Chinese firms lead in social media activity, yet a conservative business culture across the region discourages two-way communication, resulting in many companies underutilizing these platforms. As companies struggle to manage online reputation and engagement, the need for a strategic and transparent approach to social media is emphasized.Corporate Communications in the Age of Social Technology
Corporate Communications in the Age of Social TechnologyBurson-Marsteller Asia-Pacific
油
This document outlines 12 truths about modern public relations and corporate communications in the age of social technology. It discusses how people consume content selfishly, attention spans are collapsing, digital storytelling is key, and PR and customer service are merging. It also notes that communication is becoming more female-focused on listening, Asian companies are increasingly going digital at a faster rate than Western companies, and complexity is making PR more difficult to manage.Modern corporate communications
Modern corporate communicationsBurson-Marsteller Asia-Pacific
油
The document discusses trends in financial communications for companies in Asia Pacific. It notes the rise of Asia Pacific as a center for capital raising and mergers and acquisitions. Transparency and real-time communication across multiple channels are increasingly important. The document then provides guidance on developing a financial communications plan, including defining objectives, identifying stakeholders, crafting messages, and planning communications channels and issue monitoring. It also offers two case studies showing how companies effectively responded to crises through coordinated communications with investors and other stakeholders.social business from the inside-out
social business from the inside-outBurson-Marsteller Asia-Pacific
油
The document discusses the challenges that organizations face with social media. While some organizations have found success, many are struggling as social media requires a sustained approach and unclear ways to measure value. It demands a different mindset of being truly customer-centric. Few organizations are set up in a way that allows their culture, leadership, governance, and people to effectively engage across the multiplicity of social media touchpoints in a way that impacts the whole organization. The document raises questions about how fit organizations are to meet these challenges across their leadership, culture, management of risk, ownership models, and tools/skills.B-M Asia-Pacific Social Media Infographics Booklet_Aug2011
B-M Asia-Pacific Social Media Infographics Booklet_Aug2011Burson-Marsteller Asia-Pacific
油
This document is from Burson-Marsteller Asia-Pacific and contains social media and digital media infographics for various Asia-Pacific markets from H1 2011. It introduces Burson-Marsteller's presence and digital/social media capabilities in Asia-Pacific and provides statistics on internet, social media, and mobile usage in 14 Asia-Pacific countries. Contact information is provided for those seeking further information.B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011
B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011Burson-Marsteller Asia-Pacific
油
This document is from Burson-Marsteller Asia-Pacific and contains information about social media and digital landscapes across 14 Asia-Pacific countries and regions. It includes infographics on social media penetration and platforms in each country/region. The introduction discusses the rapid growth of digital media in Asia-Pacific and how identifying digital influencers has become important. The conclusion encourages the reader to enjoy the insights from the infographics compilation.Burson-Marsteller Digital Crisis Communications Study
Burson-Marsteller Digital Crisis Communications StudyBurson-Marsteller Asia-Pacific
油
The document discusses the findings of a study on digital crisis communications. It finds that 59% of business leaders have experienced a crisis, and crises are now seen as an ordinary part of business. Product safety issues and online security failures are viewed as having the highest impact on reputation. While half of companies have a crisis plan, digital communications are seen as making crisis management more difficult due to the need to respond quickly. The rise of social media is believed to have increased companies' vulnerability to crises.China Healthcare & Wellness Consumer Survey
China Healthcare & Wellness Consumer SurveyBurson-Marsteller Asia-Pacific
油
The survey found that healthcare is the top spending priority for Chinese families. Nearly 70% ranked it as the most important expenditure area. Consumers are empowered and proactive in managing their health, with over 80% researching online before doctor visits. News websites are a key information source on health topics. The internet and online peer communities are trusted platforms for sensitive health issues. Women play a large role in healthcare decisions and spending, which is increasing on preventative care and wellness.Integrating Social Media into Reputation Management
Integrating Social Media into Reputation ManagementBurson-Marsteller Asia-Pacific
油
The document discusses 10 laws for integrating social media into reputation management. The laws include setting measurable objectives, listening before joining conversations, communicating authentically as a human being, making audiences feel included, responding to comments factually and in a timely manner, being transparent about affiliations, sometimes not responding to criticism, that lawyers cannot defend in the court of public opinion, measuring only meaningful metrics, and proportionate responses are often best to online criticism. The document provides examples and data to support each of the 10 laws.D/BM China Digital Trends 2011
D/BM China Digital Trends 2011Burson-Marsteller Asia-Pacific
油
The document discusses digital communications trends in China for the year 2011. Some key trends highlighted include companies re-activating lapsed social media presences from 2009-2010, a rise in the use of infographics to visualize complex data, companies developing their own private social networks to engage audiences, and more executives curating their own online presences. It also notes the rise of location-based communications, social commerce, and integration of social channels into corporate websites.D/BM State of the Chinese Internet
D/BM State of the Chinese InternetBurson-Marsteller Asia-Pacific
油
Digital Burson-Marsteller China provides a summary of the state of the Chinese internet in March 2011 in 3 sentences or less:
The document analyzes key metrics on the state of the Chinese internet such as 450 million internet users representing 19% year-over-year growth, the rise of mobile web usage with 303 million users, and the popularity of social media platforms like Qzone with 190 million active users and Sina Weibo with 70 million users. It also provides an overview of Digital Burson-Marsteller's services in developing digital and social media strategies and programs.Please Like Me
Please Like MeBurson-Marsteller Asia-Pacific
油
The document discusses the evolving landscape of measuring social media in public relations, emphasizing the need for clear objectives and meaningful metrics. It highlights challenges marketers face, such as data overload and the importance of linking social media activities to tangible business outcomes. The text also outlines measurement frameworks and emphasizes the significance of strategic communication in influencing audience perceptions and behaviors.More Related Content
More from Burson-Marsteller Asia-Pacific (20)
Corporate Communications in the Age of Social Technology
Corporate Communications in the Age of Social TechnologyBurson-Marsteller Asia-Pacific
油
This document outlines 12 truths about modern public relations and corporate communications in the age of social technology. It discusses how people consume content selfishly, attention spans are collapsing, digital storytelling is key, and PR and customer service are merging. It also notes that communication is becoming more female-focused on listening, Asian companies are increasingly going digital at a faster rate than Western companies, and complexity is making PR more difficult to manage.Modern corporate communications
Modern corporate communicationsBurson-Marsteller Asia-Pacific
油
The document discusses trends in financial communications for companies in Asia Pacific. It notes the rise of Asia Pacific as a center for capital raising and mergers and acquisitions. Transparency and real-time communication across multiple channels are increasingly important. The document then provides guidance on developing a financial communications plan, including defining objectives, identifying stakeholders, crafting messages, and planning communications channels and issue monitoring. It also offers two case studies showing how companies effectively responded to crises through coordinated communications with investors and other stakeholders.social business from the inside-out
social business from the inside-outBurson-Marsteller Asia-Pacific
油
The document discusses the challenges that organizations face with social media. While some organizations have found success, many are struggling as social media requires a sustained approach and unclear ways to measure value. It demands a different mindset of being truly customer-centric. Few organizations are set up in a way that allows their culture, leadership, governance, and people to effectively engage across the multiplicity of social media touchpoints in a way that impacts the whole organization. The document raises questions about how fit organizations are to meet these challenges across their leadership, culture, management of risk, ownership models, and tools/skills.B-M Asia-Pacific Social Media Infographics Booklet_Aug2011
B-M Asia-Pacific Social Media Infographics Booklet_Aug2011Burson-Marsteller Asia-Pacific
油
This document is from Burson-Marsteller Asia-Pacific and contains social media and digital media infographics for various Asia-Pacific markets from H1 2011. It introduces Burson-Marsteller's presence and digital/social media capabilities in Asia-Pacific and provides statistics on internet, social media, and mobile usage in 14 Asia-Pacific countries. Contact information is provided for those seeking further information.B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011
B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011Burson-Marsteller Asia-Pacific
油
This document is from Burson-Marsteller Asia-Pacific and contains information about social media and digital landscapes across 14 Asia-Pacific countries and regions. It includes infographics on social media penetration and platforms in each country/region. The introduction discusses the rapid growth of digital media in Asia-Pacific and how identifying digital influencers has become important. The conclusion encourages the reader to enjoy the insights from the infographics compilation.Burson-Marsteller Digital Crisis Communications Study
Burson-Marsteller Digital Crisis Communications StudyBurson-Marsteller Asia-Pacific
油
The document discusses the findings of a study on digital crisis communications. It finds that 59% of business leaders have experienced a crisis, and crises are now seen as an ordinary part of business. Product safety issues and online security failures are viewed as having the highest impact on reputation. While half of companies have a crisis plan, digital communications are seen as making crisis management more difficult due to the need to respond quickly. The rise of social media is believed to have increased companies' vulnerability to crises.China Healthcare & Wellness Consumer Survey
China Healthcare & Wellness Consumer SurveyBurson-Marsteller Asia-Pacific
油
The survey found that healthcare is the top spending priority for Chinese families. Nearly 70% ranked it as the most important expenditure area. Consumers are empowered and proactive in managing their health, with over 80% researching online before doctor visits. News websites are a key information source on health topics. The internet and online peer communities are trusted platforms for sensitive health issues. Women play a large role in healthcare decisions and spending, which is increasing on preventative care and wellness.Integrating Social Media into Reputation Management
Integrating Social Media into Reputation ManagementBurson-Marsteller Asia-Pacific
油
The document discusses 10 laws for integrating social media into reputation management. The laws include setting measurable objectives, listening before joining conversations, communicating authentically as a human being, making audiences feel included, responding to comments factually and in a timely manner, being transparent about affiliations, sometimes not responding to criticism, that lawyers cannot defend in the court of public opinion, measuring only meaningful metrics, and proportionate responses are often best to online criticism. The document provides examples and data to support each of the 10 laws.D/BM China Digital Trends 2011
D/BM China Digital Trends 2011Burson-Marsteller Asia-Pacific
油
The document discusses digital communications trends in China for the year 2011. Some key trends highlighted include companies re-activating lapsed social media presences from 2009-2010, a rise in the use of infographics to visualize complex data, companies developing their own private social networks to engage audiences, and more executives curating their own online presences. It also notes the rise of location-based communications, social commerce, and integration of social channels into corporate websites.D/BM State of the Chinese Internet
D/BM State of the Chinese InternetBurson-Marsteller Asia-Pacific
油
Digital Burson-Marsteller China provides a summary of the state of the Chinese internet in March 2011 in 3 sentences or less:
The document analyzes key metrics on the state of the Chinese internet such as 450 million internet users representing 19% year-over-year growth, the rise of mobile web usage with 303 million users, and the popularity of social media platforms like Qzone with 190 million active users and Sina Weibo with 70 million users. It also provides an overview of Digital Burson-Marsteller's services in developing digital and social media strategies and programs.Please Like Me
Please Like MeBurson-Marsteller Asia-Pacific
油
The document discusses the evolving landscape of measuring social media in public relations, emphasizing the need for clear objectives and meaningful metrics. It highlights challenges marketers face, such as data overload and the importance of linking social media activities to tangible business outcomes. The text also outlines measurement frameworks and emphasizes the significance of strategic communication in influencing audience perceptions and behaviors.