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Sayantan Maitra

Keventer Fresh aims to penetrate the retail markets of Siliguri and Jalpaiguri by finding brand feasibility, analyzing competitors, conducting market surveys, and exploring secondary selling opportunities. The document discusses Keventer's history and products, identifies competitors in the frozen foods sector led by Yummiez with 55% market share, and outlines observations and learnings from the market survey related to distribution, delivery, staffing, sales approaches, and customer retention.

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PENETRATING IN THE RETAIL MARKET OF SILIGURI AND JALPAIGURI FOR KEVENTER FRESH Sayantan Maitra
ABOUT KEVENTER • Founded by Mr Edward Keventer 125 years back. • The MKJ group took over Keventer in 1984 • Deals in - Food Processing, Steel, and Real Estate • In Siliguri largest banana seller, now focusing on frozen food items.
PRODUCTS
COMPETITORS
OBJECTIVE • Finding Brand feasibility • Analysing competitors • Market survey ( Retail) • Secondary selling
YES NO 0% 10% 20% 30% 40% 50% 60% DO YOU KNOW KEVENTER HAVE FROZEN GOODS? AWARNESS
0% 10% 20% 30% 40% 50% 60% 70% Yummiez Fresco polo Maccain Sumeru WHICH COMPANY DO YOU KNOW HAVE FROZEN FOOD SECTOR?
MARKET SHARE 55% 20% 10% 8% 6% 1% Market share YUMMIEZ FRESCO POLO MACCAN VENKEYS KEVENTER FRESH OTHERS
OBSERVATION • Product storage • Distribution channel • Delivery system • Man power
LEARNINGS • Right approach for sell • Handling stock • Proper delivery of goods in time • Generate new customer • Learnt how to tackle the retailers in both positive and negative situations
PHOTOS
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