Sitecore xDB - How it works
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The document discusses Sitecore Experience Database (xDB), which collects data on customer interactions across channels and stores it for analysis. xDB brings together experience profiles containing customer details, an analytics system that processes and aggregates interaction data, and various services to power personalization, indexing, content delivery, and marketing automation. It leverages a collection database to store interaction data, a processing engine, and reporting database for aggregated metrics and dimensions to provide insights into the customer experience.
Sitecore xDB - How it works
- 1. Sitecore Experience Database Presented by //Thomas Eldblom 20 March 2015
- 2. xDB C How it all fits together EXPERIENCE PROFILEEXPERIENCE ANALYTICS Sitecore? Experience Database? EXPERIENCE CHANNELS SESSION STATECOLLECTION CONTENT DELIVERYINDEXING Searchable index of Contacts and Interactions PROCESSING Processes changes in the Collection Database REPORTING DATA Stores aggregated Dimensions and Facts REPORTING SERVICE Provides access to analytics data Personalisation based on Contact and Current Interaction MARKETING AUTOMATION
- 3. xDB CTechnology Stack EXPERIENCE PROFILEEXPERIENCE ANALYTICS Sitecore? Experience Database? SESSION STATECOLLECTION CONTENT DELIVERYINDEXING PROCESSINGREPORTING DATA REPORTING SERVICE EXPERIENCE CHANNELS MARKETING AUTOMATION
- 4. xDB C Sitecore Experience Cloud EXPERIENCE PROFILEEXPERIENCE ANALYTICS Sitecore? Experience Database? SESSION STATE CONTENT DELIVERY Experience Cloud EXPERIENCE CHANNELS MARKETING AUTOMATION