Sk8 expo 2013 presentation
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The document outlines strategies for effective web presence management, emphasizing the importance of social media in marketing and SEO. It advises businesses to share compelling content, focus on relevant channels, and continuously adapt to changes in digital marketing. The key takeaway is to prioritize customer engagement and maintain a proactive approach in leveraging social media for driving website traffic.
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Sk8 expo 2013 presentation
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- 5. 1. Visual and compelling Updates with imagery travel better and further. 43% of the content shared on social media are images. 2. We are intruders Keep a 12-1 ratio of interesting and valuable content to marketing minded posts with a business agenda. 3. Drive traffic to your website The one piece of online real estate you own and control. facebook.com/TrustWorkzInc Web Presence ManagementBuilding Online Dominance 息2013 TrustWorkz速, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
- 6. Maximizing your benefit and minimizing time spent chasing unicorns Time is money. facebook.com/TrustWorkzInc Web Presence ManagementBuilding Online Dominance 息2013 TrustWorkz速, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
- 7. 1. Pick the right channels Not every social media channel works for every business. Where are your customers engaging? 2. Marathon, not a sprint Commit to the channels that your customers have picked. Learn to maneuver and master these. Dont chase shiny objectsyour customers pick, not you. 3. No silver bullet There is no set it and forget it, automation is not an optionit takes a human. facebook.com/TrustWorkzInc Web Presence ManagementBuilding Online Dominance 息2013 TrustWorkz速, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
- 8. Staying plugged in Digital marketing is built on shifting sand. facebook.com/TrustWorkzInc Web Presence ManagementBuilding Online Dominance 息2013 TrustWorkz速, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
- 9. 1. Progressive and innovative How do you plan to stay current and ahead of your competitors? 2. Understanding the data Data without brains is dead. What are the numbers telling your intuition? 3. You are a pawn, know where you stand The rules are made by those hoping to gain market sharewe dont count and never will. facebook.com/TrustWorkzInc Web Presence ManagementBuilding Online Dominance 息2013 TrustWorkz速, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
- 10. TrustWorkz速, Inc. Here for the Roller Skating Industry if you need us. facebook.com/TrustWorkzInc Web Presence ManagementBuilding Online Dominance 息2013 TrustWorkz速, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275