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Skema program dan mekanisme mentari fm solo 2013

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mochammad rasyiid
mochammad rasyiid

This document outlines a draft plan for developing Mentari FM radio as a dakwah and health radio in Solo, Indonesia. The plan aims to improve the quality of broadcasts, increase listener engagement, and optimize sharing of resources. Key objectives include boosting productivity among staff and loyal listeners, expanding the listener base, and ensuring continuous monitoring and innovation. The marketing philosophy focuses on internal marketing, integrated marketing, socially responsible marketing, and relationship marketing to empower all parts of Mentari FM, improve efficiency, and boost productivity.

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DRAFT GRAND DESIGN MEKANISME DAN PROGRAM PENGEMBANGAN MENTARI FM RADIO DAKWAH DAN KESEHATAN PDM SOLO. OBYEK SASARAN PROSES TUJUAN ANTARA TUJUAN AKHIR KELOMPOK : EFEKTIFITAS PROGRAM PENINGKATAN QUALITAS SIARAN PROGRAM/ACARA SIARAN PARTNER/KELUARGA SISWA,GURU,SDM SEKLH MUH MENTARI FM PENINGKATAN PRODUKTIVITAS PCM,PRM, ANGGOTA PENDENGAR SETIA TUMBUH KEMBANG PENDENGAR PER PROGAM KEL PENGAJIAN PENDENGAR RADIO MENTARI FM BERLANGSUNG MEKANISME MONITOR OPTIMALISASI SHARING INOVASI MASYARAKAT RESOURCES UMUM UMUM PEMBERDAYAAN RESOUSCES GEOGRAFI DEMOGRAFI PSIKHOGRAFI BEHAVIOR CONTINUOS PDM; MAJLIS-MAJLIS PDM; KONSULTAN; EVALUATION PROGRAM MANAJEMEN MENTARI PERFORMANCE SPONSOR - SUPPORTED
Philoshopy dasar program pemasaran to be winner : Internal Marketing Integrated Marketing Marketing programe For MENTARI FM Socially Responsible Relationship Marketing Marketing Internal Marketing Programe : Optimalisasi sharing resources. Tujuan : memberdayakan semua unsur dan bagian yang ada pada unit-unit MENTARI FM. [Senior Management, Marketing Departement; other department]. Value : Peningkatan efisiensi sumber dan peningkatan produktivitas Program : Integrated Marketing : Integrated and Networking Marketing Communications Strategy Socially ResponsibleMarketing : Care and Responsiveness Marketing Strategy Relationship Marketing : Satisfactions and Retentions Marketing Strategy

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Skema program dan mekanisme mentari fm solo 2013

  • 1. DRAFT GRAND DESIGN MEKANISME DAN PROGRAM PENGEMBANGAN MENTARI FM RADIO DAKWAH DAN KESEHATAN PDM SOLO. OBYEK SASARAN PROSES TUJUAN ANTARA TUJUAN AKHIR KELOMPOK : EFEKTIFITAS PROGRAM PENINGKATAN QUALITAS SIARAN PROGRAM/ACARA SIARAN PARTNER/KELUARGA SISWA,GURU,SDM SEKLH MUH MENTARI FM PENINGKATAN PRODUKTIVITAS PCM,PRM, ANGGOTA PENDENGAR SETIA TUMBUH KEMBANG PENDENGAR PER PROGAM KEL PENGAJIAN PENDENGAR RADIO MENTARI FM BERLANGSUNG MEKANISME MONITOR OPTIMALISASI SHARING INOVASI MASYARAKAT RESOURCES UMUM UMUM PEMBERDAYAAN RESOUSCES GEOGRAFI DEMOGRAFI PSIKHOGRAFI BEHAVIOR CONTINUOS PDM; MAJLIS-MAJLIS PDM; KONSULTAN; EVALUATION PROGRAM MANAJEMEN MENTARI PERFORMANCE SPONSOR - SUPPORTED
  • 2. Philoshopy dasar program pemasaran to be winner : Internal Marketing Integrated Marketing Marketing programe For MENTARI FM Socially Responsible Relationship Marketing Marketing Internal Marketing Programe : Optimalisasi sharing resources. Tujuan : memberdayakan semua unsur dan bagian yang ada pada unit-unit MENTARI FM. [Senior Management, Marketing Departement; other department]. Value : Peningkatan efisiensi sumber dan peningkatan produktivitas Program : Integrated Marketing : Integrated and Networking Marketing Communications Strategy Socially ResponsibleMarketing : Care and Responsiveness Marketing Strategy Relationship Marketing : Satisfactions and Retentions Marketing Strategy