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Skoda yeti

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M P Nicholson
M P Nicholson

This document proposes a digital marketing campaign to target affluent, adventurous men by encouraging their partners or family members to share stories about them online for a competition. The competition winner would receive a test drive of the Skoda Yeti vehicle, which would then be delivered as a surprise to the man's home with a miniature snowman gift. The campaign would use online banners directing people to a landing page about the competition and be supported by Bluetooth beacons and a lead management system to monitor results and sales.

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Celebrates the Mystic of Skoda Yeti
Sinhika Digital Media Founder: M P Nicholson (www.mumbaikarsjourney.blogspot.com) 15 years++ have been in the Media and the Advertising Industry Worked with leading media houses like the India Today Group, Gujarat Samachar, Abhiyaan, Observer Group and with the Hinduja Group for their television channels CVO and InMumbai Well Networked
The Digital Stride Began the digital experience with compassbox.com, Recreate Solutions, Connecturf and Tribal DDB, and soon was heading the Interactive division of R K SWAMY BBDO. At R K SWAMY Interactive we did some awesome work like www.humantouchofchemistry.com (won a gold and a silver at two separate awards ceremony) www.wedding.raymond.in www.corporatewear.raymond.in www.uniconnect.in www.zuari.in and also headed the Media Strategy for the digital activities for Raymond besides working on host of other clients including Mercedes, LIC, SBI, etc.
The Initiative Sinhika Digital Media will bring together experiences of the offline media and the digital world to ensure that your Media Money is strategically and cost efficiently spent. The team comprises of highly experienced designers with technical acumen. And when the need arises the network of tech brains will always be there to guide us and Skoda Yeti into the future
Skoda Yeti Exploring the Digital Media
The TG Affluent A1A2 Affable
The Mystic Man Loves Traveling, Exploring Sings with the breeze and dance in the wild This animal comes home only to rest Talks less Is an achiever and a leader
The Challenge How can we get close to him ???
The Catalyst His Girlfriend, Wife or Daughter
Communication Encourage his catalysts to post stories and pictures about him, about his adventures and in particular about his mystical talents These will be posted on the website created for this purpose and the winner will be judged on the mystical qualities written about the man The winner will get a Test Drive on the Yeti with his catalysts The Yeti will be taken to his home as a surprise and the catalysts will be given a miniature Snowman as a souvenir.
Online communiqu辿 Online banners targeting the catalysts will be released in select portals These online banners will lead to a landing page that will give the basic details about the competition and the rendezvous for the mystic man The banner line and creative can be on the concept of Sshhh Tell us about your mystic man and win a Test Drive
The Campaign The campaign will be supported by blue tooth (presentation sent earlier) And will be monitored by LMS (Lead Management System) to take the campaign to its logical END THE SALE
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Skoda yeti

  • 1. Celebrates the Mystic of Skoda Yeti
  • 2. Sinhika Digital Media Founder: M P Nicholson (www.mumbaikarsjourney.blogspot.com) 15 years++ have been in the Media and the Advertising Industry Worked with leading media houses like the India Today Group, Gujarat Samachar, Abhiyaan, Observer Group and with the Hinduja Group for their television channels CVO and InMumbai Well Networked
  • 3. The Digital Stride Began the digital experience with compassbox.com, Recreate Solutions, Connecturf and Tribal DDB, and soon was heading the Interactive division of R K SWAMY BBDO. At R K SWAMY Interactive we did some awesome work like www.humantouchofchemistry.com (won a gold and a silver at two separate awards ceremony) www.wedding.raymond.in www.corporatewear.raymond.in www.uniconnect.in www.zuari.in and also headed the Media Strategy for the digital activities for Raymond besides working on host of other clients including Mercedes, LIC, SBI, etc.
  • 4. The Initiative Sinhika Digital Media will bring together experiences of the offline media and the digital world to ensure that your Media Money is strategically and cost efficiently spent. The team comprises of highly experienced designers with technical acumen. And when the need arises the network of tech brains will always be there to guide us and Skoda Yeti into the future
  • 5. Skoda Yeti Exploring the Digital Media
  • 7. The Mystic Man Loves Traveling, Exploring Sings with the breeze and dance in the wild This animal comes home only to rest Talks less Is an achiever and a leader
  • 8. The Challenge How can we get close to him ???
  • 9. The Catalyst His Girlfriend, Wife or Daughter
  • 10. Communication Encourage his catalysts to post stories and pictures about him, about his adventures and in particular about his mystical talents These will be posted on the website created for this purpose and the winner will be judged on the mystical qualities written about the man The winner will get a Test Drive on the Yeti with his catalysts The Yeti will be taken to his home as a surprise and the catalysts will be given a miniature Snowman as a souvenir.
  • 11. Online communiqu辿 Online banners targeting the catalysts will be released in select portals These online banners will lead to a landing page that will give the basic details about the competition and the rendezvous for the mystic man The banner line and creative can be on the concept of Sshhh Tell us about your mystic man and win a Test Drive
  • 12. The Campaign The campaign will be supported by blue tooth (presentation sent earlier) And will be monitored by LMS (Lead Management System) to take the campaign to its logical END THE SALE
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