Augmented reality (AR) can improve workplace performance by presenting relevant data in real-time, keeping experts available to distributed workers, better utilizing resources, automating compliance recording, reducing errors and costs, and boosting operational efficiency. The Augmented Reality and Enterprise Alliance (AREA) brings together industries, non-commercial entities, providers and customers to advance AR and overcome barriers to growth such as lack of awareness, uncertainty about value, uneven technology maturity and lack of expertise.
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2. Present only the freshest and
contextual information
Most Relevant Data
Keep experts at the disposal of
more distributed workforce
Use Resources Better
Capture, record and certify
achievement of policy compliance
Real-time Compliance
Particularly for rare and
complex tasks
Reduce Time
Prevent human errors or
miscalculations
Reduce Errors
Lower impacts of task
interruption and errors
Reduce Cost
Boost
Operational
Efficiency
9/18/15
Augmented Reality Improves
Workplace Performance
Enterprise Information Systems
Introduce
Augmented Reality for
real time visualization
4. Members Are…
9/23/15 www.theAREA.org 4
? Architecture & Construction
? Automotive & Commercial Vehicle
? Aviation & Aerospace
? Education
? Engineering
? Healthcare
? Industrial Equipment
? Logistics
? Metals & Mining
? Naval Engineering
? Oil & Gas
? Power & Energy
? Public Sector & Governments
(National, State, Municipal)
? Utilities
? Standards development
organizations
? Research Institutes
? Industry associations
? Universities
? Trade schools
? Technology alliances
ProvidersNon-commercial Entities
? AR experience developers
? Independent software
publishers
? Software as a Service
providers
? Semiconductor, incl. MEMS
? Handset component
providers
? Device integrators
? Wearable computing
vendors
? Display technology providers
? Network operators
? Network equipment
providers
? Systems integrators
Customer Industries
5. Barriers to Growth
9/23/15 5
? Lack of awareness
? Perception that AR
is a gimmick or a game
? Uncertainty about costs,
risks, business value
? Uneven technology maturity
? Insufficient expertise
in the workforce
? Regulatory issues
? Shortage of high-quality,
quantitative information
Editor's Notes
People have heard about Augmented Reality for years, particularly its promises to make consumers more responsive and engage more frequently with big brands. There have also been a number of recent studies about the use of AR in enterprise and industrial environments.
Though that don’t agree on the industries or the timing, analysts who have studied this topic, and the enterprises who have tested it internally, agree that there is great potential for using AR-assisted systems for information delivery in context. The studies emphasize that the benefits are most noticeable when the tasks are unusual or “rare” and complex, and require decision making. In other words, those who perform repetitive and simple tasks don’t need AR. In the future simple and repetitive tasks are going to be increasingly performed by robots and the remaining tasks will be performed by people.
Regardless of the industry, we are in a position to say with strong data to support (from Boeing and NNS) that AR reduces interruptions of complex tasks, and supports decision making in context. Together these can impact/improve the effectiveness of any professional and when collaboration and “look over my shoulder” type of systems are available, the remote worker, for example, the person in a service scenario such as that depicted in the SAP vision video in fall 2014, are able to perform tasks that would otherwise take far longer or more specialized people.
Reduction of errors, as a result of having the correct information in sight on the job during the task, is an easily measured performance metric that has also been demonstrated with AR-assisted systems.
When people make fewer errors, their risk is lower and their use of enterprise resources is higher.
Finally, one of the areas in which AR will likely have a very significant impact is the tracking of tasks in order to maintain technical documentation up to date and to assess quality of work and compliance with corporate policies.
So, together these are many of the cross-industry benefits that AR can provide to enterprise and industrial users, regardless of the use cases.