The document summarizes a scoping meeting held to discuss ways to help the homeless population in Atlanta's Old Fourth Ward neighborhood. A small team that included local business owners, residents, and professionals met to identify an effective niche to address homelessness. They discussed focusing on truly understanding the problem from all perspectives before defining solutions, and ensuring the voices of the homeless community are not ignored. The group generated ideas around reciprocal relationships, addressing specific unmet needs, and adding new services or layers to existing programs through collaboration. Next steps included individual assignments to develop positioning statements and engaging additional members to finalize plans.
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Slhh scoping meeting results
1. A problem well stated is a problem half solved
Sister louisas halfway home
scoping meeting
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3. OVERVIEW OF THE CHALLENGE
Feeling a need to find a way to address the needs of the
homeless in Atlantas Old Fourth Ward, a discussion was
started between local business owners, residents and
innovative solutions-minded professionals.
The question: how can we identify a meaningful way to help
the homeless?
On January 8th, 2013, a small team met to scope out the need
and begin charting the journey ahead
Michelle Dziak
Grant Henry
Steven
Carse
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Tim Black
Kenn Taylor
Jamie
Gordon
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4. FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
Its important to nail down the right question.
We are in a hopeful place and feel like there
is at least the beginning of
a solution
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5. FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
Dont be the person from above looking
down.
People arent problems to be solved.
Dont squash the voice of the people
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6. FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
Transformation of thought from both the
privileged and the homeless
Redefine the problem
Build In experimentation
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7. FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
What can we do that is different from
every well-meaning room full
of privileged people?
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8. FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
The 3 Es
ENGAGE with
EMPATHY
and EQUALITY
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9. NEXT STEPS
Individuals to complete thought starter
program positioning (slide 27) from their
personal perspective based on scoping
meeting output
Engage two more activation team
members:
Richard Leslie (Culture Agency): Local
brand strategy entrepreneur
Margaret Kaiser: Georgia State
Representative
Arrive at consensus on final program
mission and scope program plans for
strategy development and activation
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11. BITCH SESSION
Everyone is trying to solve homeless problem on a purely
technical level
Lots of good intention but no real sustainable change
Personal frustrations:
As a business owner locally its hard for me to care, but on a
bigger level I want to help
I know business and if I allow my caring to get personal I wont
have a business
I can afford to personally help but it is counterintuitive to my
business goals
I know I could help a little but I cant let it infiltrate my business
because then my business will suffer
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12. BITCH SESSION
Give an inch and people take a mile
When we stop caring about humans because of $$ its a
problem
There has to be a way to open doors instead of shutting
people out we need to open a creative door
Beauty and truth ought to be created in the word
its not right to place all the blame for the tension on
business owners
Homelessness is in our face downtown and has stifled
things, but they still need help
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13. BITCH SESSION
Im tired of hearing about solutions that not only wont
make a dent but will create new problems
Nothing seems to have worked really well for the rock
bottom
Lots of people are slipping through the cracks
The government is making it worse
How do I help on a personal level without someone
becoming dependent on me?
The poor will always be with us
Some just cannot change so how can society help?
Experience with homeless people who lie about everything
some people just cant be helped
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14. Its important to nail down the right question.
We are in a hopeful place and feel like there
is at least the beginning of
a solution
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15. BIG IDEAS: STARTER THOUGHTS
BRAINSTORM
Find homeless trend setter success story to set example,
benchmark something relatable
Audit what works and repeat it
Design a low-income housing solution that thinks outside
the box
e.g. artists not Moms, etc.
Like telephone factory development strategy
Figure out biggest commonality of need and service it
e.g. lack of friends or support
Be the friend / human support
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16. BIG IDEAS: STARTER THOUGHTS
BRAINSTORM
Find ways to develop connections that elevate the human
spirit and motivate people to lift themselves
Hit the hierarchy of needs on the most basic level
need physical space for that
Can we bridge between haves and have-nots beyond the cash
value?
feel like you are helping on another level
A reciprocal relationship of giving
Build relationships
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17. BIG IDEAS: STARTER THOUGHTS
BRAINSTORM
Give those who are down and out who what to do the right
thing the tools / network to those who are like-minded but
not down and out
Maybe make churches role outside of service is to feed /
house homeless? what can every church do?
re-assign role of MLK Center
Food landscaping as a part of city protocol
grow food in public places to be foraged
Trees Atlanta? ADD A LAYER?
A Monastic community?
A mentoring relationship initiative?
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18. BIG IDEAS: STARTER THOUGHTS
BRAINSTORM
Lets be honest about or social capital and white privilege
and give it away
Lets address some specific unmet needs?
The profoundly mentally ill? There are local doctors who care
Connection: Human to human
Communication and collaboration between services that already
exist
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19. Dont be the person from above looking
down.
People arent problems to be solved.
Dont squash the voice of the people
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20. WE HAVE SOME QUESTIONS
How does that reciprocal giving relationship work and
what does it look like?
Sometimes you dont have a problem that can be solved.
How do you know?
How can we add layers to services that already exist?
What is the marketing draw?
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21. SOME EXAMPLES OF EXISTING
PROGRAMS
Covenant community program has an 85% success rate
The Simple Way Community: communal living example
Crossroads community ministry
Boulevard project
All Saints Ministry
Lots of basic needs stuff?
Gateway a band-aid
Atlanta center for self-sufficiency / Caf辿 458
open to business community
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22. What can we do that is different from
every well-meaning room full
of privileged people?
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23. THE BIG BURNING QUESTIONS THAT
WILL FOCUS OUR INITIATIVE:
What is the layer we can add to what is already being done?
How can we use what we know about branding for social
good?
What is the IDEA behind our brand that we want to stand
for?
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24. The 3 Es
ENGAGE with
EMPATHY
and EQUALITY
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25. POSITIONING STATEMENT HOMEWORK:
Fill in the blanks:
We believe that by engaging the homeless with empathy and
equality:
we can _____________ (state the mission)
by doing______(state the tactics / benefits delivered)
knowing it will make a unique difference because __________
(state what the point of difference of the program is)
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26. POSITIONING STATEMENT HOMEWORK
EXAMPLE:
Fill in the blanks:
We believe that by engaging the homeless with empathy and
equality:
we can TRANSFORM THOUGHT
by doing TRAINING IN THE RULES OF EMPATHETIC AND
EQUALITY-BASED COMMUNICATION WITH THE
HOMELESS
knowing it will make a unique difference because WE CAN
REACH AND ENABLE PEOPLE WITH POTENTIAL BEING
OVERLOOKED BY THE SYSTEM AND MAKE PERSONAL
HUMAN CONNECTIONS TO INDIVIDUALS AND
RESOURCES THAT CAN HELP
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27. Transformation of thought from both the
privileged and the homeless
Redefine the problem
Build In experimentation
copyright 2010 | All Rights Reserved
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