際際滷

際際滷Share a Scribd company logo
A problem well stated is a problem half solved

Sister louisas halfway home
scoping meeting

copyright 2010 | All Rights Reserved

1
CONTENTS
Executive Summary.3
Detailed Notes Capture...9

copyright 2010 | All Rights Reserved

2
OVERVIEW OF THE CHALLENGE
Feeling a need to find a way to address the needs of the
homeless in Atlantas Old Fourth Ward, a discussion was
started between local business owners, residents and
innovative solutions-minded professionals.
The question: how can we identify a meaningful way to help
the homeless?
On January 8th, 2013, a small team met to scope out the need
and begin charting the journey ahead

Michelle Dziak
Grant Henry

Steven
Carse

copyright 2010 | All Rights Reserved

Tim Black
Kenn Taylor

Jamie
Gordon
3
FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
Its important to nail down the right question.
We are in a hopeful place and feel like there
is at least the beginning of
a solution

copyright 2010 | All Rights Reserved

4
FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
Dont be the person from above looking
down.
People arent problems to be solved.
Dont squash the voice of the people

copyright 2010 | All Rights Reserved

5
FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
Transformation of thought from both the
privileged and the homeless
Redefine the problem
Build In experimentation

copyright 2010 | All Rights Reserved

6
FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
What can we do that is different from
every well-meaning room full
of privileged people?

copyright 2010 | All Rights Reserved

7
FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
The 3 Es
ENGAGE with
EMPATHY
and EQUALITY

copyright 2010 | All Rights Reserved

8
NEXT STEPS
Individuals to complete thought starter
program positioning (slide 27) from their
personal perspective based on scoping
meeting output
Engage two more activation team
members:
Richard Leslie (Culture Agency): Local
brand strategy entrepreneur
Margaret Kaiser: Georgia State
Representative
Arrive at consensus on final program
mission and scope program plans for
strategy development and activation

copyright 2010 | All Rights Reserved

9
SCOPING MEETING
DETAILED NOTES
CAPTURE
copyright 2010 | All Rights Reserved

10
BITCH SESSION
 Everyone is trying to solve homeless problem on a purely
technical level
 Lots of good intention but no real sustainable change
 Personal frustrations:
 As a business owner locally its hard for me to care, but on a
bigger level I want to help
 I know business and if I allow my caring to get personal I wont
have a business
 I can afford to personally help but it is counterintuitive to my
business goals
 I know I could help a little but I cant let it infiltrate my business
because then my business will suffer

copyright 2010 | All Rights Reserved

11
BITCH SESSION
 Give an inch and people take a mile
 When we stop caring about humans because of $$ its a
problem
 There has to be a way to open doors instead of shutting
people out  we need to open a creative door
 Beauty and truth ought to be created in the word
 its not right to place all the blame for the tension on
business owners
 Homelessness is in our face downtown and has stifled
things, but they still need help

copyright 2010 | All Rights Reserved

12
BITCH SESSION
 Im tired of hearing about solutions that not only wont
make a dent but will create new problems
 Nothing seems to have worked really well for the rock
bottom
 Lots of people are slipping through the cracks
 The government is making it worse
 How do I help on a personal level without someone
becoming dependent on me?
 The poor will always be with us
 Some just cannot change so how can society help?
 Experience with homeless people who lie about everything
 some people just cant be helped

copyright 2010 | All Rights Reserved

13
Its important to nail down the right question.
We are in a hopeful place and feel like there
is at least the beginning of
a solution

copyright 2010 | All Rights Reserved

14
BIG IDEAS: STARTER THOUGHTS
BRAINSTORM
 Find homeless trend setter success story to set example,
benchmark  something relatable
 Audit what works and repeat it
 Design a low-income housing solution that thinks outside
the box
 e.g. artists not Moms, etc.
 Like telephone factory development strategy

 Figure out biggest commonality of need and service it
 e.g. lack of friends or support

 Be the friend / human support

copyright 2010 | All Rights Reserved

15
BIG IDEAS: STARTER THOUGHTS
BRAINSTORM
 Find ways to develop connections that elevate the human
spirit and motivate people to lift themselves
 Hit the hierarchy of needs on the most basic level
 need physical space for that

 Can we bridge between haves and have-nots beyond the cash
value?
 feel like you are helping on another level

 A reciprocal relationship of giving
 Build relationships

copyright 2010 | All Rights Reserved

16
BIG IDEAS: STARTER THOUGHTS
BRAINSTORM
 Give those who are down and out who what to do the right
thing the tools / network to those who are like-minded but
not down and out
 Maybe make churches role outside of service is to feed /
house homeless? what can every church do?
 re-assign role of MLK Center
 Food landscaping as a part of city protocol
 grow food in public places to be foraged
 Trees Atlanta? ADD A LAYER?

 A Monastic community?
 A mentoring relationship initiative?

copyright 2010 | All Rights Reserved

17
BIG IDEAS: STARTER THOUGHTS
BRAINSTORM
 Lets be honest about or social capital and white privilege
and give it away
 Lets address some specific unmet needs?
 The profoundly mentally ill? There are local doctors who care
 Connection: Human to human
 Communication and collaboration between services that already
exist

copyright 2010 | All Rights Reserved

18
Dont be the person from above looking
down.
People arent problems to be solved.
Dont squash the voice of the people

copyright 2010 | All Rights Reserved

19
WE HAVE SOME QUESTIONS
 How does that reciprocal giving relationship work and
what does it look like?
 Sometimes you dont have a problem that can be solved.
How do you know?
 How can we add layers to services that already exist?
 What is the marketing draw?

copyright 2010 | All Rights Reserved

20
SOME EXAMPLES OF EXISTING
PROGRAMS









Covenant community program has an 85% success rate
The Simple Way Community: communal living example
Crossroads community ministry
Boulevard project
All Saints Ministry
Lots of basic needs stuff?
Gateway  a band-aid
Atlanta center for self-sufficiency / Caf辿 458
 open to business community

copyright 2010 | All Rights Reserved

21
What can we do that is different from
every well-meaning room full
of privileged people?

copyright 2010 | All Rights Reserved

22
THE BIG BURNING QUESTIONS THAT
WILL FOCUS OUR INITIATIVE:
 What is the layer we can add to what is already being done?
 How can we use what we know about branding for social
good?
 What is the IDEA behind our brand that we want to stand
for?

copyright 2010 | All Rights Reserved

23
The 3 Es
ENGAGE with
EMPATHY
and EQUALITY

copyright 2010 | All Rights Reserved

24
POSITIONING STATEMENT HOMEWORK:
Fill in the blanks:
We believe that by engaging the homeless with empathy and
equality:
 we can _____________ (state the mission)
by doing______(state the tactics / benefits delivered)
knowing it will make a unique difference because __________
(state what the point of difference of the program is)

copyright 2010 | All Rights Reserved

25
POSITIONING STATEMENT HOMEWORK
EXAMPLE:
Fill in the blanks:
We believe that by engaging the homeless with empathy and
equality:
 we can TRANSFORM THOUGHT
by doing TRAINING IN THE RULES OF EMPATHETIC AND
EQUALITY-BASED COMMUNICATION WITH THE
HOMELESS
knowing it will make a unique difference because WE CAN
REACH AND ENABLE PEOPLE WITH POTENTIAL BEING
OVERLOOKED BY THE SYSTEM AND MAKE PERSONAL
HUMAN CONNECTIONS TO INDIVIDUALS AND
RESOURCES THAT CAN HELP

copyright 2010 | All Rights Reserved

26
Transformation of thought from both the
privileged and the homeless
Redefine the problem
Build In experimentation

copyright 2010 | All Rights Reserved

27

More Related Content

Slhh scoping meeting results

  • 1. A problem well stated is a problem half solved Sister louisas halfway home scoping meeting copyright 2010 | All Rights Reserved 1
  • 2. CONTENTS Executive Summary.3 Detailed Notes Capture...9 copyright 2010 | All Rights Reserved 2
  • 3. OVERVIEW OF THE CHALLENGE Feeling a need to find a way to address the needs of the homeless in Atlantas Old Fourth Ward, a discussion was started between local business owners, residents and innovative solutions-minded professionals. The question: how can we identify a meaningful way to help the homeless? On January 8th, 2013, a small team met to scope out the need and begin charting the journey ahead Michelle Dziak Grant Henry Steven Carse copyright 2010 | All Rights Reserved Tim Black Kenn Taylor Jamie Gordon 3
  • 4. FOCUSING ON IDENTIFYING THE UNIQUE NICHE WHERE WE CAN SERVE WITH PASSION AND BE TRULY EFFECTIVE AT MAKING A DIFFERENCE Its important to nail down the right question. We are in a hopeful place and feel like there is at least the beginning of a solution copyright 2010 | All Rights Reserved 4
  • 5. FOCUSING ON IDENTIFYING THE UNIQUE NICHE WHERE WE CAN SERVE WITH PASSION AND BE TRULY EFFECTIVE AT MAKING A DIFFERENCE Dont be the person from above looking down. People arent problems to be solved. Dont squash the voice of the people copyright 2010 | All Rights Reserved 5
  • 6. FOCUSING ON IDENTIFYING THE UNIQUE NICHE WHERE WE CAN SERVE WITH PASSION AND BE TRULY EFFECTIVE AT MAKING A DIFFERENCE Transformation of thought from both the privileged and the homeless Redefine the problem Build In experimentation copyright 2010 | All Rights Reserved 6
  • 7. FOCUSING ON IDENTIFYING THE UNIQUE NICHE WHERE WE CAN SERVE WITH PASSION AND BE TRULY EFFECTIVE AT MAKING A DIFFERENCE What can we do that is different from every well-meaning room full of privileged people? copyright 2010 | All Rights Reserved 7
  • 8. FOCUSING ON IDENTIFYING THE UNIQUE NICHE WHERE WE CAN SERVE WITH PASSION AND BE TRULY EFFECTIVE AT MAKING A DIFFERENCE The 3 Es ENGAGE with EMPATHY and EQUALITY copyright 2010 | All Rights Reserved 8
  • 9. NEXT STEPS Individuals to complete thought starter program positioning (slide 27) from their personal perspective based on scoping meeting output Engage two more activation team members: Richard Leslie (Culture Agency): Local brand strategy entrepreneur Margaret Kaiser: Georgia State Representative Arrive at consensus on final program mission and scope program plans for strategy development and activation copyright 2010 | All Rights Reserved 9
  • 10. SCOPING MEETING DETAILED NOTES CAPTURE copyright 2010 | All Rights Reserved 10
  • 11. BITCH SESSION Everyone is trying to solve homeless problem on a purely technical level Lots of good intention but no real sustainable change Personal frustrations: As a business owner locally its hard for me to care, but on a bigger level I want to help I know business and if I allow my caring to get personal I wont have a business I can afford to personally help but it is counterintuitive to my business goals I know I could help a little but I cant let it infiltrate my business because then my business will suffer copyright 2010 | All Rights Reserved 11
  • 12. BITCH SESSION Give an inch and people take a mile When we stop caring about humans because of $$ its a problem There has to be a way to open doors instead of shutting people out we need to open a creative door Beauty and truth ought to be created in the word its not right to place all the blame for the tension on business owners Homelessness is in our face downtown and has stifled things, but they still need help copyright 2010 | All Rights Reserved 12
  • 13. BITCH SESSION Im tired of hearing about solutions that not only wont make a dent but will create new problems Nothing seems to have worked really well for the rock bottom Lots of people are slipping through the cracks The government is making it worse How do I help on a personal level without someone becoming dependent on me? The poor will always be with us Some just cannot change so how can society help? Experience with homeless people who lie about everything some people just cant be helped copyright 2010 | All Rights Reserved 13
  • 14. Its important to nail down the right question. We are in a hopeful place and feel like there is at least the beginning of a solution copyright 2010 | All Rights Reserved 14
  • 15. BIG IDEAS: STARTER THOUGHTS BRAINSTORM Find homeless trend setter success story to set example, benchmark something relatable Audit what works and repeat it Design a low-income housing solution that thinks outside the box e.g. artists not Moms, etc. Like telephone factory development strategy Figure out biggest commonality of need and service it e.g. lack of friends or support Be the friend / human support copyright 2010 | All Rights Reserved 15
  • 16. BIG IDEAS: STARTER THOUGHTS BRAINSTORM Find ways to develop connections that elevate the human spirit and motivate people to lift themselves Hit the hierarchy of needs on the most basic level need physical space for that Can we bridge between haves and have-nots beyond the cash value? feel like you are helping on another level A reciprocal relationship of giving Build relationships copyright 2010 | All Rights Reserved 16
  • 17. BIG IDEAS: STARTER THOUGHTS BRAINSTORM Give those who are down and out who what to do the right thing the tools / network to those who are like-minded but not down and out Maybe make churches role outside of service is to feed / house homeless? what can every church do? re-assign role of MLK Center Food landscaping as a part of city protocol grow food in public places to be foraged Trees Atlanta? ADD A LAYER? A Monastic community? A mentoring relationship initiative? copyright 2010 | All Rights Reserved 17
  • 18. BIG IDEAS: STARTER THOUGHTS BRAINSTORM Lets be honest about or social capital and white privilege and give it away Lets address some specific unmet needs? The profoundly mentally ill? There are local doctors who care Connection: Human to human Communication and collaboration between services that already exist copyright 2010 | All Rights Reserved 18
  • 19. Dont be the person from above looking down. People arent problems to be solved. Dont squash the voice of the people copyright 2010 | All Rights Reserved 19
  • 20. WE HAVE SOME QUESTIONS How does that reciprocal giving relationship work and what does it look like? Sometimes you dont have a problem that can be solved. How do you know? How can we add layers to services that already exist? What is the marketing draw? copyright 2010 | All Rights Reserved 20
  • 21. SOME EXAMPLES OF EXISTING PROGRAMS Covenant community program has an 85% success rate The Simple Way Community: communal living example Crossroads community ministry Boulevard project All Saints Ministry Lots of basic needs stuff? Gateway a band-aid Atlanta center for self-sufficiency / Caf辿 458 open to business community copyright 2010 | All Rights Reserved 21
  • 22. What can we do that is different from every well-meaning room full of privileged people? copyright 2010 | All Rights Reserved 22
  • 23. THE BIG BURNING QUESTIONS THAT WILL FOCUS OUR INITIATIVE: What is the layer we can add to what is already being done? How can we use what we know about branding for social good? What is the IDEA behind our brand that we want to stand for? copyright 2010 | All Rights Reserved 23
  • 24. The 3 Es ENGAGE with EMPATHY and EQUALITY copyright 2010 | All Rights Reserved 24
  • 25. POSITIONING STATEMENT HOMEWORK: Fill in the blanks: We believe that by engaging the homeless with empathy and equality: we can _____________ (state the mission) by doing______(state the tactics / benefits delivered) knowing it will make a unique difference because __________ (state what the point of difference of the program is) copyright 2010 | All Rights Reserved 25
  • 26. POSITIONING STATEMENT HOMEWORK EXAMPLE: Fill in the blanks: We believe that by engaging the homeless with empathy and equality: we can TRANSFORM THOUGHT by doing TRAINING IN THE RULES OF EMPATHETIC AND EQUALITY-BASED COMMUNICATION WITH THE HOMELESS knowing it will make a unique difference because WE CAN REACH AND ENABLE PEOPLE WITH POTENTIAL BEING OVERLOOKED BY THE SYSTEM AND MAKE PERSONAL HUMAN CONNECTIONS TO INDIVIDUALS AND RESOURCES THAT CAN HELP copyright 2010 | All Rights Reserved 26
  • 27. Transformation of thought from both the privileged and the homeless Redefine the problem Build In experimentation copyright 2010 | All Rights Reserved 27