This slide deck provides tips for creating effective presentations. It recommends focusing on enhancing the viewer's experience through improved lenses that reduce eye fatigue and increase clarity and contrast. It also advises how to build a strong business case by outlining benefits, linking causes to effects, identifying key performance indicators, doing calculations, and assessing risks. Additionally, it notes that unproductive meetings are a major work inefficiency according to many marketers, with over half listing them as one of their top two inefficiencies.
16. BUILDING YOUR BUSINESS CASE
A BUSINESS CASE SHOULD CONTAIN:
? Scenario Analysis
? Present Benefits and Link
their Cause to their Effect
? Clearly identify the KPI for each benefit, do
the calculations
? Assess the economic risk
of ¡°doing nothing¡±
17. THE BIGGEST WORK INEFFICIENCIES
3. UNPRODUCTIVE MEETINGS
Of marketers rank unproductive
meetings as one of the top
23%
#1 inefficiency
38%Listed unproductive
meetings as one of
their top two work
inefficiencies
56%Listed unproductive
meetings as one of
their top two work
inefficiencies