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The Serra Manifesto

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paulpeixoto
paulpeixoto

This manifesto outlines the goal of an organization to tell stories of individuals, enterprises, and brands in a clear, accurate, and impactful way. It aims to facilitate communication by ensuring key messages are conveyed and dialogue is preserved. The organization also exists to train others in the art of communication and bring creative solutions to clients, partners, and each other.

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Manifesto Every individual, a story. Every enterprise, a story. Every brand, a story. We exist to tell those stories more clearly. More accurately. To make certain the details are right. To make certain the passion is felt. To make certain they impact the audience. We exist to facilitate communication. To ensure key messages are conveyed. To ensure everyone's opinion is heard. To ensure dialogue is preserved. We exist to train others in the art of communication. Because it's more than simply speaking. Because the stories don't transmit themselves. Because everyone can achieve excellence. We bring these convictions creatively. To our clients. To our partners. To each other.

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The Serra Manifesto

  • 1. Manifesto Every individual, a story. Every enterprise, a story. Every brand, a story. We exist to tell those stories more clearly. More accurately. To make certain the details are right. To make certain the passion is felt. To make certain they impact the audience. We exist to facilitate communication. To ensure key messages are conveyed. To ensure everyone's opinion is heard. To ensure dialogue is preserved. We exist to train others in the art of communication. Because it's more than simply speaking. Because the stories don't transmit themselves. Because everyone can achieve excellence. We bring these convictions creatively. To our clients. To our partners. To each other.