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MAF640 STRATEGIC
MANAGEMENT
General Environment, Segment & Element
Celcom Axiata
PREPARED BY:
MUHAMMMAD AZIZI
NOR HAFIZI
JUMILAH
NORLI HIDAYATUL AINI
Celcom external factor
Demogra
phic
Segment
Economi
c
Segment

Global
Segment
Technolog
ical
Segment
DEMOGRAPHIC
Problems
? 0-14 years:
29.4%
? 15-24 years:
17.2%
? 25-54 years:
41.2%
? 55-64 years:
7.1%
? 65 years and
over: 5.1%

Opportunities

Threats

? Attract more
users
? Increase its
income

? Competitors
cannot enter
the said
market easily
Competitions heats
up among telcos in
IDD segment
Technological Segment
? Best broadband network in Malaysia.
? Technology is the fastest growing market
trend nowadays.
? Celcom has enhanced their products
technologically to keep the Malaysian
telecommunications updated with ever
technological advancement.
Economic segments
? There are two factor influence
1. Opportunities
2. Threats
Opportunities

Threats

Higher Standard living

High Inflation

Rising Telecommunication
Penetration and Demand

High Bargaining Power of
Consumers
Celcom external factor
Celcom external factor
Ad

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