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Welcome
Christina Castronuova




                        Christina Castronuova/Professor Klinkowstein/ Spring 2012
Unmet Need




Members of Guitar club need better
communication and scheduling.




                        Christina Castronuova/Professor Klinkowstein/ Spring 2012
Social Group




               Hofstra University’s Guitar Club


               Established: 2013




                 Christina Castronuova/Professor Klinkowstein/ Spring 2012
Ethnographic Research




Rick Stone/Extreme User/Moderator    Trisha/Extreme User/ President


                                    Christina Castronuova/Professor Klinkowstein/ Spring 2012
Ethnographic Research




                            Student Leaders




                        Christina Castronuova/Professor Klinkowstein/ Spring 2012
Ethnographic Research




                        First Demonstration




                         Christina Castronuova/Professor Klinkowstein/ Spring 2012
Ethnographic Research




                        Current Organization




                        Christina Castronuova/Professor Klinkowstein/ Spring 2012
Ethnographic Research




                        Member Introductions




                        Christina Castronuova/Professor Klinkowstein/ Spring 2012
Ethnographic Research




                        Showing video from youtube




                          Christina Castronuova/Professor Klinkowstein/ Spring 2012
Member Interviews




                        “It’s funny because I feel like a
                        dinosaur. I don’t know half of the
                        bands you guys named” -Rick
                        Stone/ Moderator




                    Christina Castronuova/Professor Klinkowstein/ Spring 2012
Observations

• Members are split into three groups based
  on skill level
• How guitar will be taught was unclear
• Communication between leaders could be
  better




                      Christina Castronuova/Professor Klinkowstein/ Spring 2012
Observations


• People have different ideas but they aren’t
  collaborated
• People have different music tastes
• Not everyone owns guitar/some people
  brought them and didn’t get to use them




                       Christina Castronuova/Professor Klinkowstein/ Spring 2012
Draft Ideas


• Club communication app
• Help for organization




                      Christina Castronuova/Professor Klinkowstein/ Spring 2012
Draft Ideas


• Newsfeed for meeting and events
• Section for sharing media and videos
• Profiles




                       Christina Castronuova/Professor Klinkowstein/ Spring 2012
Draft Ideas


• For people in the club to get to know
  everyone outside of meetings
• Bigger sense of community




                        Christina Castronuova/Professor Klinkowstein/ Spring 2012
Ideation Session




                   Christina Castronuova/Professor Klinkowstein/ Spring 2012
Ideation Session




                   Christina Castronuova/Professor Klinkowstein/ Spring 2012
Ideation Session




                   Christina Castronuova/Professor Klinkowstein/ Spring 2012
Ideation Session

• Unmet Needs: Communication and
  Scheduling

• Intended For: Hofstra’s Guitar Club

• Functionality: The app would have a calendar
  and an event page so that every member
  knows what’s going on. Each member has a
  profile and they will be able to share different
  types of media with each other.

                           Christina Castronuova/Professor Klinkowstein/ Spring 2012
Application Review


                     Mobli:

                     • Pictures and Videos

                     • Sharing

                     • Separate channels




                     Christina Castronuova/Professor Klinkowstein/ Spring 2012
Application Review

                     Event Book:

                     • Neat look

                     • Organization

                     • Events

                     • Information about
                       events



                     Christina Castronuova/Professor Klinkowstein/ Spring 2012
Thank You


     Christina Castronuova/Professor Klinkowstein/ Spring 2012

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  • 1. Welcome Christina Castronuova Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 2. Unmet Need Members of Guitar club need better communication and scheduling. Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 3. Social Group Hofstra University’s Guitar Club Established: 2013 Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 4. Ethnographic Research Rick Stone/Extreme User/Moderator Trisha/Extreme User/ President Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 5. Ethnographic Research Student Leaders Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 6. Ethnographic Research First Demonstration Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 7. Ethnographic Research Current Organization Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 8. Ethnographic Research Member Introductions Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 9. Ethnographic Research Showing video from youtube Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 10. Member Interviews “It’s funny because I feel like a dinosaur. I don’t know half of the bands you guys named” -Rick Stone/ Moderator Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 11. Observations • Members are split into three groups based on skill level • How guitar will be taught was unclear • Communication between leaders could be better Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 12. Observations • People have different ideas but they aren’t collaborated • People have different music tastes • Not everyone owns guitar/some people brought them and didn’t get to use them Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 13. Draft Ideas • Club communication app • Help for organization Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 14. Draft Ideas • Newsfeed for meeting and events • Section for sharing media and videos • Profiles Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 15. Draft Ideas • For people in the club to get to know everyone outside of meetings • Bigger sense of community Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 16. Ideation Session Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 17. Ideation Session Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 18. Ideation Session Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 19. Ideation Session • Unmet Needs: Communication and Scheduling • Intended For: Hofstra’s Guitar Club • Functionality: The app would have a calendar and an event page so that every member knows what’s going on. Each member has a profile and they will be able to share different types of media with each other. Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 20. Application Review Mobli: • Pictures and Videos • Sharing • Separate channels Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 21. Application Review Event Book: • Neat look • Organization • Events • Information about events Christina Castronuova/Professor Klinkowstein/ Spring 2012
  • 22. Thank You Christina Castronuova/Professor Klinkowstein/ Spring 2012