SMA Alliance Presentation

Aug 16, 20110 likes296 views

SMA provides an advertising program for dealers that delivers an average of 400-600 leads and 80-120 appointments per month. The program includes classified ads on 160 websites that generate an average of 1000 website views monthly. Dealers see an average return on investment of 1000% per month. SMA creates customized ads for every vehicle in a dealer's inventory and posts them to popular classified websites to attract local shoppers actively searching for vehicles.

SMA’s
SMA
Full Program: DEALER Full Program:
DELIVERS:
Average 400 to 600 RESULTS: Average 80 to 120
leads per month appointments per
Includes: phone ups, month
email leads & credit Average 20 to 30 units
applications delivered per month
Average 1000 website Average 50 – 75K
views per month Gross per month

Average Cost Average Gross Average Return
per Sale Profit on Investment
•  Per Unit: $250 •  Per Unit: $2500 •  Per Month:
1000%

Creating 50 unique templates for EVERY CAR in your inventory, presenting
different offers for different shoppers!

Manually posting these ads to the Most Popular Classified Websites as well
as feeding the Dealer Inventory to 160 Top Local Classified websites.
(Where ALL the Shoppers are actively looking for vehicles)

The ads move the customer into ACTION…they pick up the phone, apply for
credit online and click through to your website.

• FACT #1: These sites
3 FACTS

attract 99% of all car
shoppers everyday

• FACT #2: SMA Alliance
Dealer Members
Dominate these sites

• FACT #3: Buyers find the
car they want… discover
YOU OWN IT… THEN
CALL YOU TO BUY IT

SMA Alliance Advertises Each Dealer with EXCLUSIVITY

SMA Offers Additional Services including:

DealerCentric Instant SMA builds a valuable We blast promotional Where else can you get a
Credit Approval database of timely and messages from your Sales better source of
• Dealer sets the credit criteria local emails from your Department to these local In-Market Buyers to send
and each ad posted on our from online shoppers for market ready buyers your marketing message
160 websites comes with an your Dealership to weekly. We keep you in to? These Buyers are not
opportunity to - continually market to. The front of these consumers only in the market but they
“Get Pre-approved In Seconds!”
average “Internet until they “Buy or Die”. have shown interest in a
• The premier package of
Shopper” starts their car that you actually have
application approvals through research a full 9 months in stock.
DealerCentric is available on before they plan to
all SMA Alliance Classified purchase.
Posting Programs

SMA METRICS
SMA Provides Daily and Monthly reports of all:
Phone Leads
Generated
With support, recorded
phone calls & training for
phone lead conversion

Credit
Applications Email Leads
Received Specific to the vehicle in
your inventory
•  For participating
DealerCentric Dealers

Sent to your preferred email(s) & CRM …Daily

As tracked via dealer’s CallBright service for the month of June, 2010.
Total for all other web services (Autotrader.com, Dealer.com, Cars.com and eBay Motors) was 262 combined!

Average Dealer’s Website Hits DOUBLE & KEEP GROWING!
Weekly Web
7000
6000
5000
4000
3000
2000
1000
0
July July July July Aug Aug Aug Aug
4-10 11-17 18-24 25-31 1-7 8-14 15-21 22-28

“Faxed Source Analysis”
from Boerne Dodge Chrysler Jeep

“Testimonial” in Auto Success Magazine Bob Hook Chevrolet VP

“Testimonial” from Boerne Dodge Chrysler Jeep General Sales Manager

“Testimonial” from Planet Ford 59 General Manager

“Testimonial” from Legacy Ford Lincoln Mercury General Manager

“Testimonial” from Skyline Mitsubishi General Manager

JOIN SMA Alliance and WIN!
Toll Free: 888.330.6623
Fax: 615.691.7373
E-mail: info@SMAAlliance.com

SMA provides full marketing programs for dealers that generate 400-600 leads and 80-120 appointments per month on average. The programs include phone calls, emails, credit applications, and 1000 average website views monthly. Dealers see an average 50-75k gross profit and 1000% return on investment per month. SMA creates unique ads for every vehicle, posts them across popular sites, and feeds dealer inventory to local sites. This moves customers to take action like calling or applying for credit online.

Intelligent Paid Searchmark4116

��

Call Accelerator is a platform that sets up advertising campaigns for businesses to get their phones ringing. It builds a keyword library, sets up ads on search engines and publishing sites, proxies the business's website, and purchases a toll-free number. The platform then tracks traffic from keyword searches to the proxy site and bids on keywords to maintain first page search rankings, adjusting bids based on which keywords generate quality traffic and phone calls to maximize conversions.

Affiliate marketing 101 - Beginners guide. Online Business Owners

��

BrilliantMobile Auto DealershipsMary Barnett

��

APF Dealer PresentationErik Loebl

��

Lb ypIdomart

��

Every business on YP can start a customizable loyalty program through LoyalBlocks technology in just 5 minutes to generate new interactions with customers through the YP app. The YP loyalty clubs turn customers into regulars by automatically tracking check-ins at businesses to build customer status and rewards, providing a simple revenue-generating tool for merchants while adding value for YP through a more complete product offering and increased advertising.

The 5 Top Reasons Why Affiliates Join An Affiliate NetworkMedo Šećerbećirević

��

Guerilla Marketing for Car Dealers by Ralph PagliaRalph Paglia

��

The document discusses various guerrilla marketing tactics used by an automotive dealership, including using many targeted domain names and microsites, search engine marketing, behavioral targeting, and redirecting competitors' domain names to their own sites. It provides examples of campaigns driving traffic to specific landing pages for vehicle promotions. The goal is to generate low-cost leads and divert customers from competitors.

Ppt gelombangRaa Yu

��

materi fisika XII IPA slide ke-1 pengenalan gelombangAmalia Lia

��

Gelombang XII-IPA-IIIPradhana Satria

��

GelombangNor Azilah Ibrahim

��

Getaran dan gelombangTA_opick

��

Materi Gelombangusepnuh

��

�ݺ�ߣshare Powerpoint presentationelliehood

��

How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech

��

Frank Terlep has over 32 years of experience in the auto body and repair industry. He discusses how the industry has changed with larger consolidations, more complex vehicles, and insurers wanting more control over the repair process. Today's connected consumer expects an experience, education on repairs, status updates, qualified technicians, and price transparency. However, many shops do not focus their marketing budget and activities on connected consumers. Frank recommends implementing tools like branded email, text, social media, customer databases, mobile apps, websites, digital signage, and more to better engage and serve today's connected consumer. Everything should be measured to improve performance and sales.

Peter Martin "Data Mining and E-mail Marketing"Sean Bradley

��

This document discusses using email marketing to re-engage old leads stored in dealer CRMs. It notes that the average dealership has over 10,000 leads worth $200,000 in their CRM. Adaptive sequence messaging is proposed to send targeted emails on a scheduled basis to old leads based on profiles. Reporting details interactions like opens, clicks, and call tracking to measure results. The benefits of building relationships through regular, relevant email communications are emphasized.

IS20G15 - Credit Strategies To Be A Credit Master - Bob LettisSean Bradley

��

Mobile SMS marketing for automotive companies. Anchor Mobile

��

The document discusses the evolution of digital marketing from the first screen of television to the current third screen of mobile devices. It provides examples of effective mobile marketing techniques like SMS, mobile apps, and QR codes. The case studies demonstrate how automotive companies and dealerships have successfully used mobile strategies like targeted ads, location-based offers, and reminder texts to engage customers.

Dealer centric get pre-approved in seconds overviewRK Results

��

This document describes a program called "Get Pre-Approved in Seconds" that allows dealers to offer an online pre-approval credit application to attract more customers. It promises to increase dealers' monthly credit applications by 500% on average. The quick online application is available in English and Spanish and pre-approves applicants instantly based on the dealer's credit criteria. It also integrates with dealers' websites, CRM systems, and third party listing sites to generate qualified leads and send them direct to dealers.

#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud

��

Serving has become the new selling and the key to selling more and creating genuine brand advocates is delivering a great customer experience at each stage of the customer lifecycle. See best-in-class examples of how innovative digital marketers are using data, content, and technology to deliver offers, information, and services that are personal, relevant, and timely. Join Joel Book from the ExactTarget Marketing Cloud as he shows you what the winners are doing to aid the customer’s product evaluation and purchase decision and provide great new user on-boarding and service after a purchase has been made.

Marketing to, Selling and Servicing the Connected Consumer Summit eMarketing Sherpas

��

This document discusses strategies for marketing, selling, and servicing connected consumers. It begins with an overview of the auto body industry and how the marketing landscape has changed. Traditional marketing is compared to digital marketing approaches. New strategies discussed include focusing on the connected consumer, prioritizing websites and mobile optimization, utilizing search engine optimization, email marketing, social media, online reviews and reputation management, video, and customer relationship management systems. The benefits of these approaches are explained, such as increasing sales, referrals, and profits through engaging more customers digitally.

“Marketing To, Selling and Servicing the Connected Consumer.”asTech

��

Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session for an AKZO Acoat Meeting in Wilmington,NC and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”

Automotive Syndication Presentationcc Studio, Inc.

��

10 Local Strategies to Drive More Customers from AdWords & FacebookSearch Engine Journal

��

Loyalty & AdvocacyPeter Walters

��

This document discusses SVM's loyalty and advocacy solutions for Toyota Motors. SVM is a global leader in B2B gift cards that can help drive sales and strengthen customer bonds through rewards programs. Their solutions include promotional gift cards, reloadable cards, inactive cards with activation codes, and their FuelCircle program. These programs can incentivize customers to visit dealerships and get service, helping Toyota build loyalty and advocacy. SVM also discusses how such programs can engage employees, who are an important social network for customers. In conclusion, SVM has solutions to meet all of Toyota's loyalty and incentive needs through valuable continuous contact with customers.

Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps

��

Paul Sansone Jr. – Relationship Selling – Developer of Technology for today’s...Sean Bradley

��

1) The document discusses how the auto sales industry has changed from a relationship-based model in the past to a more online and price-focused model currently. 2) It promotes the EZ Referral Network program which provides training and technology to help salespeople generate their own leads through relationships, referrals, and networking rather than relying on dealership leads. 3) The goal is to change the sales culture to one where salespeople are business owners who can grow their customer base organically and make more money through relationship-selling and repeat/referral business.

Compare Jamaica Partner Pack 2020 Robbie Burns

��

Compare Jamaica Partner Pack 2020 Robbie Burns

��

More Related Content

Viewers also liked (7)

Ppt gelombangRaa Yu

��

materi fisika XII IPA slide ke-1 pengenalan gelombangAmalia Lia

��

Gelombang XII-IPA-IIIPradhana Satria

��

GelombangNor Azilah Ibrahim

��

Getaran dan gelombangTA_opick

��

Materi Gelombangusepnuh

��

�ݺ�ߣshare Powerpoint presentationelliehood

��

Ppt gelombangRaa Yu

��

materi fisika XII IPA slide ke-1 pengenalan gelombangAmalia Lia

��

Gelombang XII-IPA-IIIPradhana Satria

��

GelombangNor Azilah Ibrahim

��

Getaran dan gelombangTA_opick

��

Materi Gelombangusepnuh

��

�ݺ�ߣshare Powerpoint presentationelliehood

��

Similar to SMA Alliance Presentation (20)

How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech

��

Peter Martin "Data Mining and E-mail Marketing"Sean Bradley

��

IS20G15 - Credit Strategies To Be A Credit Master - Bob LettisSean Bradley

��

Mobile SMS marketing for automotive companies. Anchor Mobile

��

Dealer centric get pre-approved in seconds overviewRK Results

��

#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud

��

Marketing to, Selling and Servicing the Connected Consumer Summit eMarketing Sherpas

��

“Marketing To, Selling and Servicing the Connected Consumer.”asTech

��

Automotive Syndication Presentationcc Studio, Inc.

��

10 Local Strategies to Drive More Customers from AdWords & FacebookSearch Engine Journal

��

Loyalty & AdvocacyPeter Walters

��

Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps

��

Paul Sansone Jr. – Relationship Selling – Developer of Technology for today’s...Sean Bradley

��

Compare Jamaica Partner Pack 2020 Robbie Burns

��

Compare Jamaica Partner Pack 2020 Robbie Burns

��

Credit repair referral affiliate kstokesyattaman4

��

This document provides information about becoming a sales affiliate for a credit repair company. It lists various industries that commonly refer clients for credit repair services and explains how credit repair works by disputing inaccurate or unverifiable items on credit reports based on the Fair Credit Reporting Act. The document outlines the types of consumers who need credit repair services, the services offered including holistic strategies and unlimited disputes, how affiliates can earn commissions of $80 per enrollment and $800 bonuses for every 100 enrollments. It provides examples of earning potential and describes the payment process through direct deposit.

Kevin Hunt "How to Set Up and Maximize Your Third Party Providers"Sean Bradley

��

The document provides guidance on selecting and maximizing third party internet marketing partners. It discusses how independent internet sites play a leading role in the consumer vehicle purchase journey. When choosing partners, dealerships should consider the partner's traffic volume, customization options, ability to estimate sales opportunities, insight provided, and business terms. Key factors include reach and exposure, the shopping experience, consideration of the dealership, customization of programs, and real-time performance insights. Flexible territories and campaigns allow dealers to defend their area while conquering new markets.

Mobile Marketing for Automotiveaffordableweb

��

IS20G13 - Maximizing Subprime Submarkets For Higher Profits! - Ken TowneSean Bradley

��

This document discusses strategies for auto dealers to maximize profits from subprime customers. It recommends focusing on the right inventory purchased at the right price from the right lenders. The document suggests targeting motivated, flexible, and approvable subprime buyers. Specific strategies proposed include pursuing bankruptcy leads, Spanish-language leads, and micro-targeted direct mail campaigns.

AutoSuccess Jun05autosuccess

��

How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech

��

Peter Martin "Data Mining and E-mail Marketing"Sean Bradley

��

IS20G15 - Credit Strategies To Be A Credit Master - Bob LettisSean Bradley

��

Mobile SMS marketing for automotive companies. Anchor Mobile

��

Dealer centric get pre-approved in seconds overviewRK Results

��

#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud

��

Marketing to, Selling and Servicing the Connected Consumer Summit eMarketing Sherpas

��

“Marketing To, Selling and Servicing the Connected Consumer.”asTech

��

Automotive Syndication Presentationcc Studio, Inc.

��

10 Local Strategies to Drive More Customers from AdWords & FacebookSearch Engine Journal

��

Loyalty & AdvocacyPeter Walters

��

Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps

��

Paul Sansone Jr. – Relationship Selling – Developer of Technology for today’s...Sean Bradley

��

Compare Jamaica Partner Pack 2020 Robbie Burns

��

Compare Jamaica Partner Pack 2020 Robbie Burns

��

Credit repair referral affiliate kstokesyattaman4

��

Kevin Hunt "How to Set Up and Maximize Your Third Party Providers"Sean Bradley

��

Mobile Marketing for Automotiveaffordableweb

��

IS20G13 - Maximizing Subprime Submarkets For Higher Profits! - Ken TowneSean Bradley

��

AutoSuccess Jun05autosuccess

��

SMA Alliance Presentation

2. SMA’s SMA Full Program: DEALER Full Program: DELIVERS: Average 400 to 600 RESULTS: Average 80 to 120 leads per month appointments per Includes: phone ups, month email leads & credit Average 20 to 30 units applications delivered per month Average 1000 website Average 50 – 75K views per month Gross per month

3. Average Cost Average Gross Average Return per Sale Profit on Investment •  Per Unit: $250 •  Per Unit: $2500 •  Per Month: 1000%

4. Creating 50 unique templates for EVERY CAR in your inventory, presenting different offers for different shoppers! Manually posting these ads to the Most Popular Classified Websites as well as feeding the Dealer Inventory to 160 Top Local Classified websites. (Where ALL the Shoppers are actively looking for vehicles) The ads move the customer into ACTION…they pick up the phone, apply for credit online and click through to your website.

5. • FACT #1: These sites 3 FACTS attract 99% of all car shoppers everyday • FACT #2: SMA Alliance Dealer Members Dominate these sites • FACT #3: Buyers find the car they want… discover YOU OWN IT… THEN CALL YOU TO BUY IT

6. SMA Alliance Advertises Each Dealer with EXCLUSIVITY

7. SMA Offers Additional Services including: DealerCentric Instant SMA builds a valuable We blast promotional Where else can you get a Credit Approval database of timely and messages from your Sales better source of • Dealer sets the credit criteria local emails from your Department to these local In-Market Buyers to send and each ad posted on our from online shoppers for market ready buyers your marketing message 160 websites comes with an your Dealership to weekly. We keep you in to? These Buyers are not opportunity to - continually market to. The front of these consumers only in the market but they “Get Pre-approved In Seconds!” average “Internet until they “Buy or Die”. have shown interest in a • The premier package of Shopper” starts their car that you actually have application approvals through research a full 9 months in stock. DealerCentric is available on before they plan to all SMA Alliance Classified purchase. Posting Programs

8. SMA METRICS SMA Provides Daily and Monthly reports of all: Phone Leads Generated With support, recorded phone calls & training for phone lead conversion Credit Applications Email Leads Received Specific to the vehicle in your inventory •  For participating DealerCentric Dealers Sent to your preferred email(s) & CRM …Daily

10. As tracked via dealer’s CallBright service for the month of June, 2010. Total for all other web services (Autotrader.com, Dealer.com, Cars.com and eBay Motors) was 262 combined!

11. Average Dealer’s Website Hits DOUBLE & KEEP GROWING! Weekly Web 7000 6000 5000 4000 3000 2000 1000 0 July July July July Aug Aug Aug Aug 4-10 11-17 18-24 25-31 1-7 8-14 15-21 22-28

12. “Faxed Source Analysis” from Boerne Dodge Chrysler Jeep

13. “Faxed Source Analysis” from Boerne Dodge Chrysler Jeep

14. “Testimonial” in Auto Success Magazine Bob Hook Chevrolet VP

15. “Testimonial” from Boerne Dodge Chrysler Jeep General Sales Manager

16. “Testimonial” from Planet Ford 59 General Manager

17. “Testimonial” from Legacy Ford Lincoln Mercury General Manager

18. “Testimonial” from Skyline Mitsubishi General Manager

19. Other Member’s Experience

21. Call Tracking Results

24. Call Tracking Results

27. Call Tracking Results

30. Call Tracking Results