Small business bigmarketing_introduction
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This document discusses how small businesses can acquire and retain more clients in the current market. It notes that uptake of new technology is increasing exponentially and driving major changes. There has been a shift from corporate to community marketing as social media has grown in popularity and become a major source of traffic and information for many. The document recommends that small businesses incorporate both traditional and modern marketing techniques into their strategies, with a focus on social media, online communities, and recommendations to stay relevant with changing consumer behaviors.
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- To define a lead, sales and marketing need to agree on demographic and firmographic criteria like title, company size, industry, as well as BANT criteria like budget, authority, need, and timeline.
- Leads should be categorized as Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs) depending on their stage in the buying process.
- Sales and marketing should agree on when leads move from MQLs to SQLs and the process for notifying sales of new leads.
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2. Align on lead handoff. The teams need a shared understanding of when a lead becomes sales-ready and the process for passing leads from marketing to sales.
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- Leads should be categorized as Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs) depending on their stage in the buying process.
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This document provides tips and strategies for improving sales and marketing in today's economy. It discusses the importance of expanding relationships within organizations, creating urgency, and linking return on investment to emotional benefits. It also provides seven tips for improving cold calling, including sustaining calling efforts, making every call count, using call guides instead of scripts, respecting executive assistants, always being relevant and informed, gaining opt-ins, and following up. Finally, it discusses four levels of customer satisfaction and four strategies for cracking into corporate accounts, including using an objection elimination strategy, shouting out your value proposition clearly, leveraging triggering events, and employing a multi-touch campaign strategy.Priming the economic engine 
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This document summarizes a study on how small and medium businesses use social media. It finds that most SMBs use social media for marketing purposes, but also for learning and insights. There is a correlation between increased social media spending and high growth among SMBs. SMBs are open to receiving financial information on social media, especially LinkedIn, and many take action after discovering financial products or companies on social platforms. The document provides recommendations for financial service providers to engage SMBs across the purchasing process by addressing unmet content needs and building credibility on LinkedIn.Priming the Economic Engine: How Social Media is Driving Growth for Small and...
Priming the Economic Engine: How Social Media is Driving Growth for Small and...LinkedIn
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This document summarizes a study on how small and medium businesses use social media. It finds that most SMBs use social media for marketing purposes, but also for learning and insights. There is a correlation between increased social media spending and high growth among SMBs. SMBs are open to receiving financial information on social media, especially LinkedIn, and many take action after discovering financial products or companies on social platforms. The document recommends that financial service providers provide useful content to SMBs and engage with them throughout the purchasing process, especially on LinkedIn.Social Technologies In Your Business 14 Oct
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If you are unable to see all of the graphics and links within the slide show, please contact me through the www.biztechconnect.hk web site and I will be happy to assist2021 Global Marketing Trends
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The document discusses Deloitte's 2021 Global Marketing Trends report which analyzes how businesses and consumers responded to the COVID-19 pandemic. It conducted surveys of over 2,400 consumers and 400 business executives. The surveys found that executives prioritized efficiency over human-centric goals like customer engagement in response to the pandemic's uncertainty. However, consumers expected brands to help meet their needs and those that did so saw increased loyalty and business. The report identifies seven marketing trends for businesses to focus on purpose, agility, human experience, trust, participation, fusion and talent to better respond to evolving customer needs during turbulent times.Measuring social media roi
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1. The document discusses 12 new factors businesses should include in their social media ROI calculations as social media has become more complex. These factors include visibility, mobility, connectivity, flexibility, service, viral marketing potential, ownership, being an expert, appreciation, direct marketing, expansion opportunities, and lower costs.
2. It argues that savvy business leaders know there is more to social media success than just posts and that the ability to measure ROI is a key question for most.
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This document discusses marketing trends for 2019, focusing on talent, technology, and influencers. Key points include:
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This document provides an overview of the June 2015 issue of Frontiers in Finance, a publication focused on decision-makers in the financial services industry. It includes the following key points:
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- It highlights opportunities around better utilizing data and analytics to improve performance, reduce risk, and drive growth. The role of the chief data officer is becoming increasingly important in this area.
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Here are the key elements I would include in the ultimate podcast episode for your business:
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This marketing plan document outlines key areas to consider when developing a marketing strategy including defining the target market, unique selling position, value offered to customers, marketing goals and budget. Activities will be planned in a calendar and implemented by a designated person to promote products or services and attract customers over months and years.Vision and purpose - advisers
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Check out Stewart Bells slides from the Better Business event and refresh your memory on what makes a strong vision and how to put that vision into action.How to share files to linked in
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To share files from your 際際滷share account to a LinkedIn group, upload your file to 際際滷share and enter details about it. Then go to the uploaded slide or file and click share. Select "In Share" and then "post to group" to choose the LinkedIn group. Enter the group details and click share. Your file will now be visible in your LinkedIn group, and you can view any slides directly within the group.Small business bigmarketing_introduction
- 1. Small Business Big Marketing Better Business Series
- 2. How can you acquire and retain more clients in the current market? 2
- 3. What are your clients doing right now? Uptake of new technology exponentially increasing in speed and is the main driver of change 3
- 4. Shift from Corporate to Community has begun Morningstar.com Traffic AmericanFunds.com Traffic Facebook Traffic 4
- 5. Search Engine vs. A Community 5
- 7. Social Media, its not just for teenagers Source: Franklin Templeton Investments, 2012 7
- 8. Everyday things are being re-imagined 8
- 10. News before the news even breaks..
- 11. Every day things are being re-imagined 11
- 12. Consumer behaviour has changed On Demand Online Recommendation Source: Nielsens Global Trust in Advertising Survey 2012 12
- 13. Our industry is also changing... 50% of Australians across all age groups want simple advice or a DIY option for financial advice.
- 14. Same effort, different focus Traditional Modern Marketing Marketing 14
- 15. Just part of your marketing mix Traditional Modern Marketing & Marketing 15
Editor's Notes
- #13: In today's world people have fast and convenient access information online and customers are increasingly taking control of their needs.On Demand - Customers want information on demand with the freedom and flexibility. Consumers are connected and expect油instant information and immediate gratification. Time compression - Research from Datamonitor found that 44% of consumers across 14 countries now say that its difficult to manage their daily obligations and find time to relax.油In addition to that we are faced with wide range of choice Equals - Customers don't trust advertising anymore - 92% of global consumers say they trust earned media (word-of-mouth and online recommendations) above all other forms of advertising, an increase of 18% since 2007. although online consumer reviews are the second most trusted form of advertising with 70% of global consumers trusting them, an increase of 15% in four years.