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Small business owner tyler endriga

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Tyler Endriga
Tyler Endriga

James Nam opened Victorville Tae Kwon Do in 1998 to teach martial arts, self defense, and respect to students of all ages. As a sole proprietorship, he took out loans and borrowed from family to start the business. Over time, through advertising and word of mouth, the studio grew to 1200 students. Nam finds running the business challenging but rewarding, especially seeing students learn and grow. He plans to expand the facility to accommodate more students.

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TYLER ENDRIGA NICHOLS COLLEGE MGMT 100-08 James Nam Victorville Tae Kwon Do I met James Nam when I started going to his Tae Kwon Do studying in 2006. Also I began worked as an instructor at Victorville Tae Kwon Do in 2008.
Description of the Entrepreneur company THE TYPE OF BUSINESS THAT JAMES NAM HAS IS A SOLE - PROPRIETORSHIP HE CHOSE SOLE-PROPRIETORSHIP BECAUSE HE WANTED TO START HIS OWN BUSINESS AND DID NOT HAVE A BUSINESS PARTNER TO START HIS BUSINESS WITH. HE TEACHES TAE KWON DO, SELF DEFENSE AND RESPECT TO STUDENTS OF ALL AGES HE OPENED HIS TAE KWON DO STUDIO IN 1998.
Background of Business He started his Tae Kwon Do studio when he found his dream of teaching children and adults self defense and respect. He took out loans from the bank and borrowed money from family. He started his business by putting his ads in newspapers and on the internet. The company is a lot more successful than is was when it started. With the word of mouth and success of the company, the number of customers are around 1,200.
Success The successes have been the amount of children and adults that have attended the studio and learned Tae Kwon Do and self defense. The rewarding aspect is to see the smiling faces of the children and to see the teens grow into proud adults. Some of the critical success factors are to have great instructors that know what they are teaching and the success rate that we have. The amount of students we have and the amount of them that the parents see the growth and change in the students.
Challenges One of the challenges have been the amount of competitors in the martial arts industry. It comes down to the way they advertise the company and the people who work there. The most challenging aspect of running the business is the amount of students that they have and keeping all of them on the road to success. They overcame the challenges by hiring former students who knew the curriculum and knew the best way to teach the lessons. Some of the fatal flaws are if a students is seriously injured in a way that could have been stopped or at the fault of a instructor.
Competition Two of their closest competitors are the Cobra Ki Gym located about 5 miles from Victorville Tae Kwon Do and Hook Taekwondo located about 25 miles away. They try to achieve competitive advantages by having their year contract for less than the other studios. Also they try to have a friendlier facilities. They build customer loyalty by having discounted prices the longer the students stay at the studio. After the students year contract, the next year will be cheaper. Also the higher ranked the student is, the better the equipment they receive.
Marketing & Staffing They show their proven success though customer satisfactory articles and great history to market their company. They hired former students the have proven themselves and shown that they have what it takes to be an instructor and have the leadership. Also the have a G.O.L.D team which is a group of students that they groom into young instructors.
The Future The owner does plan to stay in business into the future. They are actually extending their business to the building next store to add on the facility. Adding more room will give them more floor space for the students to work on and also give the instructors their own space to work with the students in.
Unique Questions I asked if he had plans of extending the business out of the town of Victorville? His response was no, he plans to keep his business in Victorville only and doesnt plan on opening more than one location. I asked what was the hardest part of start his business? He said the beginning. The first steps on finding a location, getting his first set of loyal customers and keeping the business above water the first couple of years. I asked if at any point if he didnt believe he could continue his dream of opening a martial arts studio. He said that once or twice in the beginning but he knew that he could get though the tough part and make the town a bit better by teaching students self defense and respect.
Summary Some advice that he gave was that it is tough to start a business but if you really believe in yourself and believe in your dream that your product or company can help the people in your town or even the world, follow it. Never give up. I learned that the hardest part of opening a business like a Tae Kwon Do studio is to get the first couple of truly loyal customers. If your business can not get that in the beginning, it is extremely tough to start your business of the right foot.
Small business owner tyler endriga

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Small business owner tyler endriga

  • 1. TYLER ENDRIGA NICHOLS COLLEGE MGMT 100-08 James Nam Victorville Tae Kwon Do I met James Nam when I started going to his Tae Kwon Do studying in 2006. Also I began worked as an instructor at Victorville Tae Kwon Do in 2008.
  • 2. Description of the Entrepreneur company THE TYPE OF BUSINESS THAT JAMES NAM HAS IS A SOLE - PROPRIETORSHIP HE CHOSE SOLE-PROPRIETORSHIP BECAUSE HE WANTED TO START HIS OWN BUSINESS AND DID NOT HAVE A BUSINESS PARTNER TO START HIS BUSINESS WITH. HE TEACHES TAE KWON DO, SELF DEFENSE AND RESPECT TO STUDENTS OF ALL AGES HE OPENED HIS TAE KWON DO STUDIO IN 1998.
  • 3. Background of Business He started his Tae Kwon Do studio when he found his dream of teaching children and adults self defense and respect. He took out loans from the bank and borrowed money from family. He started his business by putting his ads in newspapers and on the internet. The company is a lot more successful than is was when it started. With the word of mouth and success of the company, the number of customers are around 1,200.
  • 4. Success The successes have been the amount of children and adults that have attended the studio and learned Tae Kwon Do and self defense. The rewarding aspect is to see the smiling faces of the children and to see the teens grow into proud adults. Some of the critical success factors are to have great instructors that know what they are teaching and the success rate that we have. The amount of students we have and the amount of them that the parents see the growth and change in the students.
  • 5. Challenges One of the challenges have been the amount of competitors in the martial arts industry. It comes down to the way they advertise the company and the people who work there. The most challenging aspect of running the business is the amount of students that they have and keeping all of them on the road to success. They overcame the challenges by hiring former students who knew the curriculum and knew the best way to teach the lessons. Some of the fatal flaws are if a students is seriously injured in a way that could have been stopped or at the fault of a instructor.
  • 6. Competition Two of their closest competitors are the Cobra Ki Gym located about 5 miles from Victorville Tae Kwon Do and Hook Taekwondo located about 25 miles away. They try to achieve competitive advantages by having their year contract for less than the other studios. Also they try to have a friendlier facilities. They build customer loyalty by having discounted prices the longer the students stay at the studio. After the students year contract, the next year will be cheaper. Also the higher ranked the student is, the better the equipment they receive.
  • 7. Marketing & Staffing They show their proven success though customer satisfactory articles and great history to market their company. They hired former students the have proven themselves and shown that they have what it takes to be an instructor and have the leadership. Also the have a G.O.L.D team which is a group of students that they groom into young instructors.
  • 8. The Future The owner does plan to stay in business into the future. They are actually extending their business to the building next store to add on the facility. Adding more room will give them more floor space for the students to work on and also give the instructors their own space to work with the students in.
  • 9. Unique Questions I asked if he had plans of extending the business out of the town of Victorville? His response was no, he plans to keep his business in Victorville only and doesnt plan on opening more than one location. I asked what was the hardest part of start his business? He said the beginning. The first steps on finding a location, getting his first set of loyal customers and keeping the business above water the first couple of years. I asked if at any point if he didnt believe he could continue his dream of opening a martial arts studio. He said that once or twice in the beginning but he knew that he could get though the tough part and make the town a bit better by teaching students self defense and respect.
  • 10. Summary Some advice that he gave was that it is tough to start a business but if you really believe in yourself and believe in your dream that your product or company can help the people in your town or even the world, follow it. Never give up. I learned that the hardest part of opening a business like a Tae Kwon Do studio is to get the first couple of truly loyal customers. If your business can not get that in the beginning, it is extremely tough to start your business of the right foot.