A SWOT analysis helps small businesses identify their strengths, weaknesses, opportunities, and threats to assess their current position and find areas for improvement. The analysis examines a business's advantages over competitors, unique products and services, available resources, and customer feedback to identify strengths, as well as lacking resources, poor performance areas, and competitor activities that represent weaknesses. It also considers good industry opportunities, trends, and niches to dominate as potential opportunities, and external threats from the economy, competitors, or weaknesses that require addressing.
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1. Small Business SWOT Analysis
A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis can help you identify the successes of your business,
as well as your areas for improvement. Its also helpful to assess your competitors SWOT.
Here is some helpful tips below;
Strengths
What advantages do you have over your competitors?
What expertise do you have?
What products or services do you have that are unique?
What resources do you have access to?
What do customers identify as your strengths?
Weaknesses
What resources do you lack (e.g. lack of finances, limited
marketing, expertise, poor location)
What does your business not do well?
Opportunities
Where are the good opportunities in your industry? (e.g.
internet, franchising, export, retail etc)
Identify a niche your business can dominate.
What trends are you aware of that could influence your
business?
Which opportunities best match your strengths?
Threats
What threats are taking place that could negatively affect
your business?
How can the economy affect your business?
What are your competitors doing that could impact you?
Which threats cane be addressed by improving on a
weakness?