Small Changes, Big Impact
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The document discusses small changes made by the Arizona Lottery through lean management practices that focused on improving processes. These process improvements helped the lottery bring back Windfall Willie, their cartoon mascot, to increase fun and engagement for players. They launched campaigns like Pickaxe Teaser and Make Every Day Game Day to close sales gaps and leverage local resources.
Small Changes, Big Impact
- 2. LEAN MANAGEMENT AND THE ARIZONA LOTTERY
- 3. FOCUS ON PROCESS The Arizona Management System is being built on respect for people and understands that processes drive performance. Typical Management System Arizona Management System Typical agencies focus on people based performance systems.
- 4. ? Work more efficiently ? Bring back the old ? Close sales gaps ? Create winning content ? Leverage (local) resources SMALL CHANGES, BIG IMPACT
- 5. BRINGING BACK THE OLD
- 7. WHO IS WINDFALL WILLIE? Willie is all about games. Everything he does revolves around the idea of a challenge ending in a rewarding and fun outcome. Whether it’s puzzles, board games, riddles, games of chance, card games, games of strategy ... Willie brings the entertainment of games into all facets of his universe. For his grand return, Willie has brought bigger and better plans to ensure the players in the Grand Canyon State are having the most fun they’ve ever had with the Arizona Lottery.
- 10. PRESS OUTREACH
- 12. CLOSE THE FY17 SALES GAP
- 16. CAMPAIGN: MAKE EVERY DAY GAME DAY LAUNCH: TARGETED PRINT & DIGITAL CAMPAIGNS
- 22. BEING RELEVANT