Small firms born reborn and cured in way refreshing and agonising
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NB. Download to see all slide transitions properly. This was presented at the ISBE conference, Sheffield, UK, 2011. It shows how soft systems methodology might be used to confirm and/or define or redefine aan enterprise's core purpose, raison d'etre and value proposition.
Small firms born reborn and cured in way refreshing and agonising
- 1. Small Firms Cured and Reborn in Ways Both Refreshing and Agonising. PeterL.Bond LearningFuturesConsulting Wirral,UK. The paper is about redefining or confirming an enterprises core purpose using CATWOE, part of soft system methodology and the benefits it can bring over methods like Strategic Intent (or Mission Statements).
- 2. Aims of the presentation TointroduceCATWOEandillustrateitsuse OTHERS IDEAS FOUND IN THE PAPER Enterprises as solution concept generators, solution makers, solution supporters TheideaofFoundationalKnowledge anditsrelationtocore-competence
- 3. About CATWOE Part of the soft systems method of organisational analysis and improvement used to generate a concise statement of system/organisational purpose called the root definition. C is for CUSTOMERprincipal beneficiary and why the system exists A is for ACTORSthose with knowledge and skill underpinning service to C T is for TRANSFORMATION the effect/benefit felt by the customer Places emphasis on the functionality of the system from the customer POV W is for WORLDVIEW or values of the actors involved (manager dominant) O is for OWNERSHIPthe person or entity able to stop the system E is for ENVIRONMENTthe context (e.g. physical, regulatory) of operation
- 4. 遺看鉛鉛温恢看姻温岳庄厩艶油永姻看恢鉛艶馨油皆看鉛厩庄稼乙油庄壊油岳鞄艶油掘壊壊艶稼界艶油看韓油京顎壊庄稼艶壊壊 Receiving/gaining/accepting a problem Mechanismforcreating/ conserving Customer/ enterprise relationshipsis problem CONVERSATION abouta owner solution animprovement Transferring a solution
- 5. 粥沿沿鉛庄界温岳庄看稼油看韓油遺粥意安或掘 Scenario 1 Scenario 2 time Evolving market NEW STARTS Evolving enterprise Drifting out of synch with the market common and well recognised problem Breakdown in conversations? Solution often begins with reminding the business of what it is supposed to do.
- 6. IllustrationofCATWOEinaction1 ABC described itself as a manufacturer, involved in metal coating. ABC Ltd is a company based in Merseyside (E) owned by Mr Y and provides an excellent service (W), at a profit (W), to manufacturers (C) requiring the application of performance enhancing surface coatings (T) to metallic substrates (components) used in high value added machinery and systems (for example aircraft parts). The core purpose is, therefore, not to make or manufacture, but to increase the performance of components through the application of a surface coating.
- 7. IllustrationofCATWOEinaction2 This company considered itself a hat manufacturer, but they also imported hats and supplied to retailers through a wholesaling activity. They mostly made hats to order, but they also make hats for stock. Hats fell into three categories: uniform hats, leisure hats, technical hats (H&S) related. They also designed hats. A company owned by its MD (O) and embedded in Merseyside (E) that makes a profit (W) and created employment (W) by designing, making, and otherwise supplying head wear as a functional element of a uniform set of clothes so satisfying a users desire or need for dress uniformity (C) as an integral part of establishing or building an identity (T). This definition excludes hats designed for specific technical functions because they require different actors to design and make them, and may be marketed to customers with special needs. CATWOE analysis suggests this aspect of the business should be pursued as a distinct but complementary business. Business core purpose should be expressed captured in a single sentence,