Small wins in content strategy - a university case study
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I presented this case study at the Sydney Content Strategy meetup in November 2016. This is a story about a campaign site I managed with my marketing and comms manager. It has been the start of changing our process and the way we then when we are planning our digital content.
Small wins in content strategy - a university case study
- 1. SYDNEY CONTENT STRATEGY MEETUP, NOV 16 SMALL WINS OANH TRINH, UTS
- 2. >< 2SYDNEY CONTENT STRATEGY MEETUP, NOV 16
- 3. >< 3SYDNEY CONTENT STRATEGY MEETUP, NOV 16
- 5. >< 01 5 Paper prototyping Teased out the story Engaging content: visual and words Users: who, how, where, when Design thinking
- 6. >< 02 6 Realistic design Content gives meaning and guides design decisions Layouts to support content Content before design
- 7. >< 7SYDNEY CONTENT STRATEGY MEETUP, NOV 16
- 8. >< 8SYDNEY CONTENT STRATEGY MEETUP, NOV 16
- 9. >< 9SYDNEY CONTENT STRATEGY MEETUP, NOV 16
- 10. >< 02 10 Realistic design Content gives meaning and guides design decisions Layouts to support content Renounce lorem ipsum Content before design
- 11. next 11 By adding Lorem Ipsum to the design you are essentially dressing your king before you know his size. Kyle Fiedler, Smashing Magazine
- 12. ><SYDNEY CONTENT STRATEGY MEETUP, NOV 16 12
- 13. >< 13 http://www.elezea.com/2014/02/lorem-ipsum-gone-wrong/ Rian van der Merwe SYDNEY CONTENT STRATEGY MEETUP, NOV 16
- 14. >< 03 14 Address the user Active voice Short words over long Simple, to the point Plain english
- 15. >< 15 Be taught by recognised experts UTS is ranked 20th in the world in nursing We want you to know How does it relate to me? SYDNEY CONTENT STRATEGY MEETUP, NOV 16
- 16. >< 16SYDNEY CONTENT STRATEGY MEETUP, NOV 16
- 17. >< 17SYDNEY CONTENT STRATEGY MEETUP, NOV 16
- 18. ><SYDNEY CONTENT STRATEGY MEETUP, NOV 16 Design thinking Paper prototyping Teased out the story Engaging content: visual and words Users: who, how, where, when Content before design Realistic design Content gives meaning and guides design decisions Layouts to support content Renounce lorem ipsum Plain english Address the user Active voice Short words over long Simple, to the point 01 02 03 The di鍖erence Break the cycle. 18
- 19. nursing.uts.edu.au SMALL WINS 19SYDNEY CONTENT STRATEGY MEETUP, NOV 16