Breakout Session from Blog Elevated 2013. Presentation by Zach Doty of Forthea Interactive & Digital Marketing in Houston, Texas. Methods, suggestions & tips on effective SEO keyword research for bloggers.
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Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)
4. What am I learning?
#BlogElevated
Searching for answer, not browsing.
Keywords:The Question.
Practice & Play:Using keywords.
How to pick the bestkeywords.
8. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Information
9. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Information
10. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Navigation
11. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Navigation
12. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Transaction
15. Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
h/t moz:
http://bit.ly/13X2103
16. Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Fatty Head Food
Mid Chunk Food Blogs
Long Tail Gluten-Free Cooking Blog
18. Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
HomePage - Cooking& Food
Category- Recipes
Tag -
Gluten Free
Article-
Gluten
Free
Brownie
Recipe
19. Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
myblog.com Cooking Blog
myblog.com/category Gluten-Free Cooking
myblog.com/tag Gluten-Free Recipes
myblog.com/article Gluten-Free Brownie Recipe
21. Picking the Best Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Lets start at the beginning
22. Picking the Best Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Google Analytics
- Traffic Sources> Sources> Search > Organic
Google WebmasterTools
- Search Traffic > Search Queries
23. Picking the Best Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Lots of
Searches
Scant
Competition
24. Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Wordtracker
25. Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Wordstream
26. Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Google Keyword Planner
27. Finding Low Competition Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Find out howmany
pagesyoure
competingagainst
30. 1.What Keywords are on my Site?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait
Theres
more!
wordle.net
31. 2. Are My Keywords Working?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait
Theres
more!
seo.forthea.com
32. 2. Are My Keywords Working?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait
Theres
more!
33. 3. How do I constantly track steps 1 & 2?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait
Theres
more!
analyticsseo.com/free