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Smart Phone
Engagement
Dr Crispin Butteriss
#iap2mobile
@crispin_btt
Why?
Smart Phone Engagement
BtT Growth in Mobile Engagement...   5%
6%




5%




4%




3%




2%




1%




0%
Smart Phone Platforms


                      3.77%

            12.04%


                              iPhone

                              Android
                              Blackberry


                     84.20%
What?
Smart Phone Engagement
Smart Phone Engagement
Mobile Platforms
16000                                     7.0

14000                                     6.0

12000
                                          5.0

10000
                                          4.0
 8000
                                          3.0
 6000

                                          2.0
 4000

 2000                                     1.0


   0                                      0.0




                   Visits   Pages/Visit
PCD
Personal Communications Device
Smart Phone Engagement
My iPhonehome screen
   Google+      Safari
   Facebook     SMH
   Hootsuite    Dropbox
   Linkedin     PeacekeeperHQ
   Foursquare   Words
   Zendesk      Calendar
   Chatter      Messages
   Yammer       Mail
   Xero Touch   Phone
   Analytics    SMS
   ZED          Facetime


                ...and there are six more screens!
Smart Phone Engagement
SMS
500,000
   ...there’s an app for that!
Surveys
Social
Networking
Social
Media
Management
Smart Phone Engagement
Smart Phone Engagement
What if?
QR Codes
Augmented
Reality
Smart Phone Engagement
Smart Phone Engagement
Place Based
Engagement
GPS
Gaming
The End
www.bangthetable.com

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