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Frank Durousset
Frank Durousset

How to generate more than 10% additional qualitative impressions in terms of CTR and (viewability) without compromising on UX

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15 S SMART REFRESH +12% Impressions Up to x3 RPM Generate high viewability impressions by refreshing each impression at the best moment
SMART REFRESH TAKES ATTENTION-TO-CLICK INTO ACCOUNT Comparing solutions Time (seconds) 10 20 30 40 50 60 70 PAGE REFRESH TIME ON PAGE Refresh after 30 sec on page. Ad has not yet been seen. Slot viewability over time Ad not viewable Ad viewable
SMART REFRESH TAKES ATTENTION-TO-CLICK INTO ACCOUNT Comparing solutions Time (seconds) 10 20 30 40 50 60 70 PLACEMENT REFRESH BASED ON VIEWABILITY Refresh after 15 sec viewability. 50% loss on CTR 0sec < 5sec < 10sec < 15sec < 20sec < 25sec < 30sec < 35sec 0 % 5 % 20 % 50 % 60 % 70 % 80 % 85 % Clicks by viewability duration PAGE REFRESH TIME ON PAGE Refresh after 30 sec on page. Ad has not yet been seen. Slot viewability over time Ad not viewable Ad viewable
SMART REFRESH TAKES ATTENTION-TO-CLICK INTO ACCOUNT Comparing solutions Time (seconds) 10 20 30 40 50 60 70 PLACEMENT REFRESH BASED ON VIEWABILITY Refresh after 15 sec viewability. 50% loss on CTR PLACEMENT SMART REFRESH VIEWABILITY +? ATTENTION TO CLICK Refresh when CTR loss is below 20%. 0sec < 5sec < 10sec < 15sec < 20sec < 25sec < 30sec < 35sec 0 % 5 % 20 % 50 % 60 % 70 % 80 % 85 % Clicks by viewability duration PAGE REFRESH TIME ON PAGE Refresh after 30 sec on page. Ad has not yet been seen. Slot viewability over time Ad not viewable Ad viewable
Average programmatic clients¡¯ data Volume 12 Millions 100 Millions 1st print 2nd print CTR 0,3 % 0,15 % Viewability 70 % 45 % ONFOCUS
Average programmatic clients¡¯ data Volume 12 Millions 100 Millions 1st print 2nd print CTR 0,3 % 0,15 % Viewability 70 % 45 % Fill rate 80 % 35 % CPM 0,9 € 0,6 € ONFOCUS
Average programmatic clients¡¯ data Volume 12 Millions 100 Millions 1st print 2nd print CTR 0,3 % 0,15 % Viewability 70 % 45 % Fill rate 80 % 35 % CPM 0,9 € 0,6 € ONFOCUS RPM 0,72 € 0,21 €

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Smart refresh

  • 1. 15 S SMART REFRESH +12% Impressions Up to x3 RPM Generate high viewability impressions by refreshing each impression at the best moment
  • 2. SMART REFRESH TAKES ATTENTION-TO-CLICK INTO ACCOUNT Comparing solutions Time (seconds) 10 20 30 40 50 60 70 PAGE REFRESH TIME ON PAGE Refresh after 30 sec on page. Ad has not yet been seen. Slot viewability over time Ad not viewable Ad viewable
  • 3. SMART REFRESH TAKES ATTENTION-TO-CLICK INTO ACCOUNT Comparing solutions Time (seconds) 10 20 30 40 50 60 70 PLACEMENT REFRESH BASED ON VIEWABILITY Refresh after 15 sec viewability. 50% loss on CTR 0sec < 5sec < 10sec < 15sec < 20sec < 25sec < 30sec < 35sec 0 % 5 % 20 % 50 % 60 % 70 % 80 % 85 % Clicks by viewability duration PAGE REFRESH TIME ON PAGE Refresh after 30 sec on page. Ad has not yet been seen. Slot viewability over time Ad not viewable Ad viewable
  • 4. SMART REFRESH TAKES ATTENTION-TO-CLICK INTO ACCOUNT Comparing solutions Time (seconds) 10 20 30 40 50 60 70 PLACEMENT REFRESH BASED ON VIEWABILITY Refresh after 15 sec viewability. 50% loss on CTR PLACEMENT SMART REFRESH VIEWABILITY +? ATTENTION TO CLICK Refresh when CTR loss is below 20%. 0sec < 5sec < 10sec < 15sec < 20sec < 25sec < 30sec < 35sec 0 % 5 % 20 % 50 % 60 % 70 % 80 % 85 % Clicks by viewability duration PAGE REFRESH TIME ON PAGE Refresh after 30 sec on page. Ad has not yet been seen. Slot viewability over time Ad not viewable Ad viewable
  • 5. Average programmatic clients¡¯ data Volume 12 Millions 100 Millions 1st print 2nd print CTR 0,3 % 0,15 % Viewability 70 % 45 % ONFOCUS
  • 6. Average programmatic clients¡¯ data Volume 12 Millions 100 Millions 1st print 2nd print CTR 0,3 % 0,15 % Viewability 70 % 45 % Fill rate 80 % 35 % CPM 0,9 € 0,6 € ONFOCUS
  • 7. Average programmatic clients¡¯ data Volume 12 Millions 100 Millions 1st print 2nd print CTR 0,3 % 0,15 % Viewability 70 % 45 % Fill rate 80 % 35 % CPM 0,9 € 0,6 € ONFOCUS RPM 0,72 € 0,21 €