This document provides an overview of a proposed "Smart Restaurant" business model. It segments customers by attributes like gender, age, education, income, and interests. It identifies key activities like the restaurant app and website. The value propositions are listed as time savings, speedy service, lower costs, pre-ordering, affordable organic food, customization, and free home delivery within 5 km. Revenue would come from online and offline ordering and relationships as well as exchanges. Services would include delivery and special foods.
5. Customer segmentation
Phone call &
online order
Mobile order
Physical customer
Segment
Gender: M/F
Age : 15 -20 20-40
YEARS
Lodging
internet
access :
20 - 25 - 30%
Education
Distribution :
Illiterate TO collage
education
Income
Level:
person who spend 1 to
2 in a year in a
restaurants
Target : Foreigner tourist /
Health Conscious.
Positioning: Organic Healthy food
11. Value proposition
Time saving
Speed of service
Cost reduce
Pre-order
Affordable Organic Food
Customization
Booking online
Free home delivery (Radius of 5 Kms)