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Smart Specialisation - Creative Industries Network Baden-Württemberg

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Ulrich Winchenbach
Ulrich Winchenbach

The document discusses the Creative Industries Network Baden-Wuerttemberg, a state-wide network in Germany funded by the European Regional Development Fund. The network has over 17 project partners, 30 network partners, and 100+ business partners. It aims to promote entrepreneurship, analyze future trends, and boost networking across the creative industries in Baden-Wuerttemberg. Some of its initiatives include startup camps and coaching, trend studies, and cross-industry collaboration. The network also engages in international networking through EU projects.

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Smart Specialisation Practical Example: Creative Industries Network Baden-Wuerttemberg Ulrich Winchenbach MFG Innovation Agency for ICT and Media of the State of Baden-Wuerttemberg Stuttgart, 24. Mai 2012 MFG - Mehr Innovation mit IT und Medien © MFG Baden-Württemberg | 1
State-wide Innovation Networks in Baden-Wuerttemberg The Ministry of Finance and Economics provides funds from the European Regional Development Fund (ERDF, 2007-2013) for the establishment and development of state- wide networks in the technology and competence areas of:  Automotive  Fibre-based materials  Production technology  Mechatronics  Logistics  Environmental technology  Creative industries MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 2
Creative Baden-Wuerttemberg Mannheim = Music Stuttgart / Ludwigsburg = Publishing, Digital Media, Film, Advertising, Karlsruhe = Digital Architecture Media, Art, Games Ulm = Design, Pforzheim Media & ICT = Fashion Design Freiburg / Offenburg Baden-Baden = Publishing / Media = Public Broadcasting Friedrichshafen / Konstanz = Mobile Services MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 3
MFG - Mehr Innovation mit IT und Medien
Creative Industries Network Baden-Wuerttemberg http:kreativnetzwerk.mfg.de  17 project partners  30 network partners  >100 business partners  MFG = network manager MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 5
Strategies and Goals of the Network Creative Industries Network BW Goals Start Up Promote entrepreneurship Activities: and economic growth - Start Up Camp - Encourage: Start Up Future Trends/ Analysis / communication of Coaching Research future trends - Encouragement of Entrepreneurship Activities: - Creative Finance + Media Raise awareness for Law - Trend study - Trend seminars innovation potential - Creative Think Nets Networking - Coaching Workshops Cross-industry and supra- Activities: Culture and Creativity regional focus; Cooperation - Creative Brunch - Moving images in corporate communication - Cluster in the forum Creative City - GameTec+Visual Public Relations, - Economy meets Creativity Experience for Creatives build profile, position the - Creative Forum network internationally - Advertising Film meets Agency Initiate lighthouse projects - Pilot database for creatives MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 6
Achievements – Bewegungsmelder 2011 For its outstanding impetus and diverse offerings for creativity in the Southwest the Network Creative Industries received the award,„Bewegungsmelder 2011 – Initiativen, die bewegen“. With this award the „Initiative Kultur- und Kreativwirtschaft der Bundesregierung“ honours 16 projects in Germany which are committed exceptionally to the culture and creative industries in their state. MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 7
Prospects – International Networking EU-Projects: MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 8
Thank you for your attention! Ulrich Winchenbach +49 711 90715.313 winchenbach@mfg.de Follow me @winchenbach http://kreativnetzwerk.mfg.de MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 9

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Smart Specialisation - Creative Industries Network Baden-Württemberg

  • 1. Smart Specialisation Practical Example: Creative Industries Network Baden-Wuerttemberg Ulrich Winchenbach MFG Innovation Agency for ICT and Media of the State of Baden-Wuerttemberg Stuttgart, 24. Mai 2012 MFG - Mehr Innovation mit IT und Medien © MFG Baden-Württemberg | 1
  • 2. State-wide Innovation Networks in Baden-Wuerttemberg The Ministry of Finance and Economics provides funds from the European Regional Development Fund (ERDF, 2007-2013) for the establishment and development of state- wide networks in the technology and competence areas of:  Automotive  Fibre-based materials  Production technology  Mechatronics  Logistics  Environmental technology  Creative industries MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 2
  • 3. Creative Baden-Wuerttemberg Mannheim = Music Stuttgart / Ludwigsburg = Publishing, Digital Media, Film, Advertising, Karlsruhe = Digital Architecture Media, Art, Games Ulm = Design, Pforzheim Media & ICT = Fashion Design Freiburg / Offenburg Baden-Baden = Publishing / Media = Public Broadcasting Friedrichshafen / Konstanz = Mobile Services MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 3
  • 4. MFG - Mehr Innovation mit IT und Medien
  • 5. Creative Industries Network Baden-Wuerttemberg http:kreativnetzwerk.mfg.de  17 project partners  30 network partners  >100 business partners  MFG = network manager MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 5
  • 6. Strategies and Goals of the Network Creative Industries Network BW Goals Start Up Promote entrepreneurship Activities: and economic growth - Start Up Camp - Encourage: Start Up Future Trends/ Analysis / communication of Coaching Research future trends - Encouragement of Entrepreneurship Activities: - Creative Finance + Media Raise awareness for Law - Trend study - Trend seminars innovation potential - Creative Think Nets Networking - Coaching Workshops Cross-industry and supra- Activities: Culture and Creativity regional focus; Cooperation - Creative Brunch - Moving images in corporate communication - Cluster in the forum Creative City - GameTec+Visual Public Relations, - Economy meets Creativity Experience for Creatives build profile, position the - Creative Forum network internationally - Advertising Film meets Agency Initiate lighthouse projects - Pilot database for creatives MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 6
  • 7. Achievements – Bewegungsmelder 2011 For its outstanding impetus and diverse offerings for creativity in the Southwest the Network Creative Industries received the award,„Bewegungsmelder 2011 – Initiativen, die bewegen“. With this award the „Initiative Kultur- und Kreativwirtschaft der Bundesregierung“ honours 16 projects in Germany which are committed exceptionally to the culture and creative industries in their state. MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 7
  • 8. Prospects – International Networking EU-Projects: MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 8
  • 9. Thank you for your attention! Ulrich Winchenbach +49 711 90715.313 winchenbach@mfg.de Follow me @winchenbach http://kreativnetzwerk.mfg.de MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 9