Smart toilet in france_euromed management
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This document discusses introducing smart toilets in France. It begins by saying smart toilets will first target innovators as a luxury good who enjoy new technology and can afford the high costs. Early adopters would be fancy establishments seeking to impress clients. However, there is a "chasm" between these groups and the early majority of French households. To cross this chasm, the toilets need product innovations like easier installation and lower maintenance to appeal to pragmatists, as well as marketing innovations like demonstrations and leasing to promote them to mainstream consumers.
Smart toilet in france_euromed management
- 1. Introducing smart toilet in France
- 2. First step: Introduce it as a luxury good
- 3. Innovators: ? Interested in new technology and science, or ? Like luxury goods to highlight status, or ? Enjoy having new experience, or ? all of the above. They all must have much money to purchase the smart toilets, and pay for the installation and also be able to keep the high maintenance of the products. Early adopters: ? Fancy establishments that are seeking to impress and fulfill their clients' needs, such as:
- 4. The Chasm Innovators: Early adopters: Interested in Fancy Early Majority: Technology and establishments science, or that that are seeking to How ca a fancy smart like luxury goods, impress and fulfill toilet get into French or Enjoy having their clients new experiences, people houses? need¡¯s, such as or all of the restaurants and above. hotels.
- 5. What is a chasm? Between the early adopters of the product and the early majority Visionaries and pragmatists have very different expectations ? Visionaries have no respect for pragmatists' experience ? Visionaries pay little attention to infrastructure, pragmatists are the opposite ? Visionaries like disruption, pragmatists don't
- 6. How to cross the chasm? ? choosing a target market ? understanding the whole product concept ? positioning the product ? building a marketing strategy ? choosing the most appropriate distribution channel and pricing
- 7. Product innovation Innovation in the product in order to achieve the following: ? Easier and cheaper installation. ? use as much water as the regular toilets. ? Not high maintenance. ? Doesn¡¯t consume a lot of power. ? Less futures in order to make a difference with luxury toilets. ? Do not use paper, save the trees!!
- 8. Marketing innovation Promotion: Target the household which are the main consumers for housewares. Offer a demonstration of the intelligent toilets in public places. Use the mean of lease to sell.
- 9. Thank you! Laura Veronica Escobar Rossi Hiti Didier Xiaoqing WANG Dan Liu Alok Nigam