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Smart Experience Design
@gilescolborne
2001 dot com crash
2007 iPhone
2016 AI?
Smart UX - Giles Colborne, cxpartners
Smart UX - Giles Colborne, cxpartners
Smart UX - Giles Colborne, cxpartners
Deep
context
Anticipation
& agents
Natural
language
Sensory
input
APPLE
Smart UX - Giles Colborne, cxpartners
Stuff that the user wants
goes here.
Smart UX - Giles Colborne, cxpartners
Book me an off peak return from
Bath to London for next Tuesday
with a seat reservation on the way
back at 4:30.
Would you like to add a Zone
1-5 Travelcard for 贈5.80?
Yes plz
That comes to 贈78.20 including
booking fee. Want to go ahead?
Trainline BookingMenu My tickets
OK
Here is exactly
what you need
right now
Richard Hooker
Smart UX - Giles Colborne, cxpartners
Machine learning
is not magic
its engineering
Smart UX - Giles Colborne, cxpartners
Smart UX - Giles Colborne, cxpartners
Smart UX - Giles Colborne, cxpartners
Smart UX - Giles Colborne, cxpartners
Smart UX - Giles Colborne, cxpartners
High varianceHigh bias
Smart UX - Giles Colborne, cxpartners
Smart UX - Giles Colborne, cxpartners
Smart UX - Giles Colborne, cxpartners
Richard Hooker
Smart UX - Giles Colborne, cxpartners
Smart UX - Giles Colborne, cxpartners
Smart UX - Giles Colborne, cxpartners
Book me an off peak return from
Bath to London for next Tuesday
with a seat reservation on the way
back at 4:30.
Would you like to add a Zone
1-5 Travelcard for 贈5.80?
Yes plz
That comes to 贈78.20 including
booking fee. Want to go ahead?
Trainline BookingMenu My tickets
OK
Smart UX - Giles Colborne, cxpartners
Smart UX - Giles Colborne, cxpartners
Smart UX - Giles Colborne, cxpartners
Book me an off peak return from
Bath to London for next Tuesday
with a seat reservation on the way
back at 4:30.
Would you like to add a Zone
1-5 Travelcard for 贈5.80?
Yes plz
That comes to 贈78.20 including
booking fee. Want to go ahead?
Trainline BookingMenu My tickets
OK
Smart UX - Giles Colborne, cxpartners
Thank you
@gilescolborne

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Smart UX - Giles Colborne, cxpartners