The document discusses the evolution of smart experience design from the dot-com crash in 2001 and introduction of the iPhone in 2007 to the potential role of artificial intelligence in 2016. It provides examples of conversational interactions with an intelligent agent to book train tickets and purchase travel cards. The document emphasizes that machine learning is engineering rather than magic and addresses the challenges of reducing errors from high variance and bias in systems.
12. Book me an off peak return from
Bath to London for next Tuesday
with a seat reservation on the way
back at 4:30.
Would you like to add a Zone
1-5 Travelcard for 贈5.80?
Yes plz
That comes to 贈78.20 including
booking fee. Want to go ahead?
Trainline BookingMenu My tickets
OK
30. Book me an off peak return from
Bath to London for next Tuesday
with a seat reservation on the way
back at 4:30.
Would you like to add a Zone
1-5 Travelcard for 贈5.80?
Yes plz
That comes to 贈78.20 including
booking fee. Want to go ahead?
Trainline BookingMenu My tickets
OK
34. Book me an off peak return from
Bath to London for next Tuesday
with a seat reservation on the way
back at 4:30.
Would you like to add a Zone
1-5 Travelcard for 贈5.80?
Yes plz
That comes to 贈78.20 including
booking fee. Want to go ahead?
Trainline BookingMenu My tickets
OK