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Smartpac - Shampoo Pouch Redesign

R.Dilara Cumhur
R.Dilara Cumhur

Smartpac, Inc. was founded to provide innovative solutions that help personal care products enhance their brand value through an economical, environmentally sustainable packaging alternative that offers a unique and convenient experience for their consumers.

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Shampoo Pouch Redesign DM 655 NEW PRODUCT DEVELOPMENT | 04.26.15 Rabia Dilara Cumhur | Lauren Foisy | Ali Akbar Sahiwala | Kara Schlindwein
About Smartpac, Inc. Smartpac, Inc. provides innovative solutions that help personal care products enhance their brand value through an economical, environmentally sustainable packaging alternative that offers a unique and convenient experience for their consumers.
Market Analysis Haircare Market in the U.S. $7.5 billion Shampoo Market in the U.S. $3.1 billion 23% expected annual growth through 2019 Trends in Haircare: Millennials: New Haircare Formats Healthy Hair/Natural Styles
Target Audience Mass Market Brands: Manufacture & Distribute Shampoo in the U.S. Strong Distribution Channels Large Market Share Targeting Low and Middle Income Families Focus on Sustainability
Introducing the New Suave Shampoo Pack.
ECO-FRIENDLY FUNCTIONAL CONVENIENT VALUE FOR MONEY VALUE PROPOSITION
Competitive Advantage Smartpac does not only provide label and package designs to our clients. We also function as a wholesaler and intermediary to our manufacturing partners, strategically partnering with Ampac, one of the largest U.S. manufacturers of spouted pouch packaging. +
Better Overall Experience Key Benefits B2B B2C Material Storage Shipment Value for MoneyRetail Shelf Density Brand Value $ Convenience $
Marketing Strategy
Manufacturing Strategy Design of packaging; Design of labeling; Coordination with Manufacturer. Manufacture and Production of Smartpac Packaging with Labeling. Shipped to Retailers Local Bottling Facility. Shipped from Bottling Facility to Retail Store.
Pricing Strategy *Cost when purchased in 10,000 pieces. **Numbers based on 355mL package made of recyclable HDPE plastic. Packaging Unit Cost* Manufacturing Costs Distribution Price to Retailer Profit Margin Smartpac PackagingExisting Packaging** $0.15 $0.27 $0.60 42.86% $0.05 $0.30 $0.55 57.14%
Scalability Expand to mid-priced and high end brands Expand to other haircare and personal care products Expand operations to international markets
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Smartpac - Shampoo Pouch Redesign

  • 1. Shampoo Pouch Redesign DM 655 NEW PRODUCT DEVELOPMENT | 04.26.15 Rabia Dilara Cumhur | Lauren Foisy | Ali Akbar Sahiwala | Kara Schlindwein
  • 2. About Smartpac, Inc. Smartpac, Inc. provides innovative solutions that help personal care products enhance their brand value through an economical, environmentally sustainable packaging alternative that offers a unique and convenient experience for their consumers.
  • 3. Market Analysis Haircare Market in the U.S. $7.5 billion Shampoo Market in the U.S. $3.1 billion 23% expected annual growth through 2019 Trends in Haircare: Millennials: New Haircare Formats Healthy Hair/Natural Styles
  • 4. Target Audience Mass Market Brands: Manufacture & Distribute Shampoo in the U.S. Strong Distribution Channels Large Market Share Targeting Low and Middle Income Families Focus on Sustainability
  • 7. Competitive Advantage Smartpac does not only provide label and package designs to our clients. We also function as a wholesaler and intermediary to our manufacturing partners, strategically partnering with Ampac, one of the largest U.S. manufacturers of spouted pouch packaging. +
  • 8. Better Overall Experience Key Benefits B2B B2C Material Storage Shipment Value for MoneyRetail Shelf Density Brand Value $ Convenience $
  • 10. Manufacturing Strategy Design of packaging; Design of labeling; Coordination with Manufacturer. Manufacture and Production of Smartpac Packaging with Labeling. Shipped to Retailers Local Bottling Facility. Shipped from Bottling Facility to Retail Store.
  • 11. Pricing Strategy *Cost when purchased in 10,000 pieces. **Numbers based on 355mL package made of recyclable HDPE plastic. Packaging Unit Cost* Manufacturing Costs Distribution Price to Retailer Profit Margin Smartpac PackagingExisting Packaging** $0.15 $0.27 $0.60 42.86% $0.05 $0.30 $0.55 57.14%
  • 12. Scalability Expand to mid-priced and high end brands Expand to other haircare and personal care products Expand operations to international markets